Alissa Green Email & Phone Number

Chicago, Il, Us

Irving, Texas, Us

Irving, Texas, Us

Lead 6-person content marketing team that collaborates across the enterprise to protect and grow the brand across: brand messaging and campaigns, digital marketing, public relations/trade press, SEO, Cat.com (home page and all enterprise pages) and more.

Chicago, Illinois, Us

• Led brand marketing creative strategy for Great Wolf Lodge. Managed all creative/content agencies: Lead Creative AOR (MRM-McCann), Social Media (Likeable), & SEO (Envisionit).• Ideated and implemented brand-driven content strategy designed to target key CRM audiences across marketing funnel via: TV, Online Video, Social, Display, Mobile, Blog, SEM & Website. Focused on: improving awareness, driving site visits & bookings and increasing past-guest loyalty.• Led RFP process for new creative AOR, resulting in $350K annual savings and enhanced creative. • Spearheaded and executed first-ever cross-departmental marketing campaign process across five departments, working in lock-step with Operations.• Developed new brand and seasonal marketing campaigns in partnership with Creative AOR, ensuring integration across marketing channels. • Managed creation and production of assets across 4 unique production shoots. Assets included: TV, OLV, Social, Digital and Print.• Reduced social content spend monthly by 25%+ by analyzing content needs with our Head of Performance Marketing.• Led SEO across both content and development teams resulting in: all-new SEO-optimized thought leadership blog as well as unique SEO content brief process now used by agency across other clients. • Launched first-ever Great Wolf UGC social contest/word-of-mouth campaign, resulting in nearly 15,000 entries (6X above goal) and engagement rate 126% above benchmarks; Nominated and Finalist for Shorty Award.

Chicago, Il, Us

• Owned U.S. Bank and Regions Bank content strategy accounts across six different lines of business valued at 2M+ yearly; led team of five. • Developed U.S. Bank’s first-ever content hub launch plan as well as on-time delivery of 169 content pieces created between November 2017 – March 2018.• Taught team of former journalists how to deliver SEO-optimized content across content types (long-form posts, quizzes, infographics, etc.) as well as how to write content tailored to personas and consumers’ place w/in the customer journey.• Managed multiple video production shoots from initial scripts and storyboards to post-production.

Chicago, Il, Us

• Managed a team of three and oversaw marketing communications and content strategy across: consumer campaigns, website content & UX, social media, B2B acquisition, PR and digital marketing. • Grew Facebook engagement by 423% and Twitter engagement by 181% since joining Alliant;increased overall Yelp rating from 2.5 stars to 3 stars in 8 months without paid support; Alliant's social media customer service consistently in 95th+ percentile via Sprout Social. • Pitched and managed 75 quality media hits and award wins in 2016 including: Kiplinger, New York Times, Huffington Post, U.S. News, Marketwatch, Chicago Tribune, AOL Finance, GOBanking Rates, Nerd Wallet, Bankrate, Magnify Money, The Financial Brand and more. • Increased blog traffic by 31% as well as unique visitors coming via search; initiated contentpartnerships with Redfin and TransUnion.• Crafted new overarching communications platform adopted company wide; prior to this work, Alliant had a limited consumer value proposition.• Directed new FAQ content creation across public web, online banking, mobile app andforthcoming loan origination app (over 75 pages in MSW).• Worked cross-functionally with UX, Technology, Product, Member Experience and Support, Deposit Products, Lending, and Operations to ensure company alignment and excellent project management.• Earned merit scholarship to Center for Creative Leadership Development Program.

Chicago, Illinois, Us

• Led Cars.com consumer social media program; consult with PR, B2B, acquisitions, and internal comms teams to fully integrate social across departments. • Managed social agency partners, platform vendors and overall social budget($1.5M); led decision-making process for social listening and publishing platforms. • Oversaw day-to-day social content creation and community management; in 2013, grew Twitter followers by over 100% and increased Facebook viral reach from 1M to 5M+. • Led social platform vendor search and connected social referrals to website activity/traffic. • Oversaw social measurement and conveying value to senior leadership and organization as a whole. • Developed day-to-day and long term social processes by working with internal stakeholders across editorial, customer service, fraud and product teams; currently working with product team on more fully integrating social within Cars.com main site. • Successfully proposed and executed Social Media Week Chicago panel.

I profile all the topics new apt dweller needs to read up on to survive the city, using sass and humor as my weapons of choice to defuse the chaos. While I'm proud of the writing style I've crafted for MFA, I'm equally thrilled with the readership I've helped build in the past 9 years, transforming My First Apartment into one of the leading online sources for new apartment seekers with 100K+ monthly readers. Jezebel recently featured MFA in their socialminefield apt article: http://jezebel.com /5658318/social-minefield-avoiding-roommate-drama

Chicago, Il, Us

• Conceptualized and implemented social media campaigns for consumer, corporate and healthcare clients including: Dow Chemical, Unilever, Energizer Personal Care, Sargento, J&J and Olympus, amongst others. • Developed strategy documents for Vaseline Global, disseminating and overseeing implementation for 20+ countries. • Brainstormed and pitched new business opportunities; won first global social media AOR account for GolinHarris. • Partnered with internal Dow client to train global Dow employees on how to serve asbrand ambassadors; taught ambassadors how to fully leverage social media for industrythought leadership, conferences and Dow’s Olympic Sponsorship.• Developed KPIs for social programming, advising clients on metrics across channels. • Supervised social media community managers for variety of clients; helped optimize multiple Facebook, YouTube, Twitter, Linked and Pinterest pages - top Facebook page had 2M+ fans. • Taught account teams how to: find influencers, write for social media, integrate paid and earned media, and set digital goals. • Worked with variety of digital vendors, managing project budgets and vendor relationships. • Editor of Speaking of Social Media blog/newsletter.hers.

• Coordinated execution and publicity of CDS annual photo and video contests; saved CDS $3500 yearly through implementation of new sponsorship directive for contests.• Wrote copy for 2008 Annual Report; updated tone for 20-40 year-old demographic.• Expanded CDS web presence though development of Facebook groups, YouTube channel, and initiation of CDS Blog; increased web traffic by 10%. • Utilized InDesign and Photoshop to design promotional flyers and CDS holiday card.

Chicago, Il, Us

• Wrote Chicago restaurant reviews/listings in the A.V. Club’s signature style.

• Managed 40+ projects including manuscript deadlines and budgets; all projects completed on time and within budget. • Discovered freelance talent to match manuscript needs; served as communications liaison between editors and writers.• Researched and secured art, memorabilia, and quotes to accompany all projects; sought copyright permissions.• Updated company website with copy promoting forthcoming titles.

• Maximized publicity of Shecky’s brand through networking with local nightlife contacts• Penned weekly articles and blogs; compiled local nightlife calendar; wrote monthly article for Shecky’s national homepage.

B.A., English, Communications & Media Studies

Education record