Alissa Montbriand

Alissa Montbriand Email and Phone Number

Marketing/Digital Strategy @ Pacifier
Alissa Montbriand's Location
Minneapolis, Minnesota, United States, United States
About Alissa Montbriand

I am a senior leader and business owner who blends broad skill sets in marketing, strategy and finance to drive digital and customer growth. My experience at leading retailers, restaurants and hotels includes P&L management, integrated marketing/branding, digital product development and mergers and acquisitions. Having achieved results within both Fortune 50 companies as well as start-ups, I am excited to be applying my expertise in marketing and digital with my passion for retail and entrepreneurship as the owner/operator of Pacifier. As a life long learner, you can also find me at the Carlson School of Management teaching marketing strategy as an adjunct instructor.I excel at tackling significant growth initiatives and building, or re-building capabilities within organizations. My ability to combine technology trends, analytics and customer insights results in strategies that deliver digital transformation. I am resourceful and know how to quickly identify the right mix of talents, partners and tools needed to produce lasting impact. Recognizing the speed at which technology and consumer expectations change, my plans and teams remain flexible to pivot as needed to capture emerging opportunities.As a leader, accountability and transparency are my trademarks. I am recognized for building high-performance teams with leaders that are creative problem solvers and effective business partners. I create cultures that embrace continual learning and development, nurture innovation and facilitate open sharing of information.

Alissa Montbriand's Current Company Details
Pacifier

Pacifier

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Marketing/Digital Strategy
Alissa Montbriand Work Experience Details
  • Pacifier
    Ceo/Proprietor
    Pacifier 2018 - Present
    Minneapolis, Minnesota, Us
    An urban baby + kid boutique offering cool gifts, clothing, wooden toys, gear, diaper bags, strollers, nursery furniture, decor and more. Shop North Loop, Edina, Wayzata, Highland Park, or pacifierkids.com.
  • University Of Minnesota - Carlson School Of Management
    University Lecturer - Marketing Department
    University Of Minnesota - Carlson School Of Management 2018 - Present
    Minneapolis, Mn, Us
    Develop and teach curriculum for Marketing Strategy - the capstone course for undergrads majoring in marketing.
  • Carlson Rezidor Hotel Group
    Vp, Global Integrated Marketing (Digital, Loyalty, Brand, Product, Media, Email, Crm, Social)
    Carlson Rezidor Hotel Group 2015 - 2018
    Brussels, Be
    Brought into this newly created role to modernize customer acquisition, experience, and engagement across a global portfolio of 8 brands with over 1,000 hotels (acquired by HNA in 2016). Developed the strategy and executed through an optimized digital acquisition approach, development of a new multi-brand digital platform and re-launch of differentiated B2C and B2B loyalty programs. Managed an $85M budget with over $1.5B in P&L accountability. Reported to the Chief Branding and Commercial Officer and managed a team of 35. Held interim leadership of customer insights and analytics and Americas marketing (brand, creative, field).
  • Bloomin' Brands, Inc.
    Sr. Director, Digital Marketing Platforms And Strategy
    Bloomin' Brands, Inc. 2013 - 2015
    Tampa, Florida, Us
    Recruited into this newly created role to develop the overall digital customer journey, strategy, and prioritized roadmap across a global portfolio of 5 brands with 1,500 restaurants. Executed the strategy through the development of contextually relevant and personalized customer experiences across responsive/adaptive websites, apps, email, social and in-restaurant technologies. Accountable for $100M in direct revenue (online ordering and gift cards). Reported to the CMO and CIO and managed a team of 15.
  • Staples
    Director, Strategy
    Staples 2011 - 2012
    Framingham, Ma, Us
    Hired to develop and drive major growth initiatives in partnership with business and functional leaders for a leading multi-channel retailer with over 2,000 stores in 25 countries. Authored corporate strategy materials for Board of Director and senior leadership meetings. Promoted in role to assume increasingly complex initiatives. Other Roles:Sr. Manager, Strategy
  • Best Buy
    Sr. Manager, Channel Growth And Strategy - Best Buy Mobile
    Best Buy 2008 - 2010
    Richfield, Minnesota, Us
    Promoted into this newly created role to lead the strategy and business development functions for Best Buy Mobile, a $2.5 billion joint venture growing at 25% a year. Led the development and management of Best Buy Mobile’s short and long-term strategies and ensured alignment with overall enterprise objectives. Guided cross-functional teams in the identification, evaluation, prioritization, and execution of key growth initiatives, acquisitions, partnerships, and vendor agreements. Reported directly to the SVP and President, Best Buy Mobile.
  • Best Buy
    Associate, Corporate Development
    Best Buy 2007 - 2008
    Richfield, Minnesota, Us
    Responsible for evaluating and executing strategic transactions and initiatives, including acquisitions, equity investments, JVs, and significant organic growth opportunities. End-to- end project responsibility, including strategic fit analysis, business case development, valuation, due diligence, structuring, negotiation, and documentation. Initially hired as an MBA intern and brought on while completing second year of MBA program.Other Roles:• Corporate Development MBA Intern
  • The Mercanti Group (Acquired By Imperial Capital In 2009)
    Investment Banking Associate - Consumer Group
    The Mercanti Group (Acquired By Imperial Capital In 2009) 2002 - 2006
    Us
    Responsible for executing and managing all aspects of merger and acquisition assignments, strategic planning advisory assignments, and valuations in consumer manufacturing, retail, and leisure product sectors. Led all analyst and intern recruiting, training, management, and professional development. Other Roles:• Investment Banking Intern - Consumer Group
  • Piper Jaffray
    Investment Banking Analyst - Consumer Group
    Piper Jaffray 2003 - 2004
    Minneapolis, Mn, Us
    Responsible for executing merger and acquisition assignments, co-managed public equity offerings, and advisory assignments in the retail and consumer products sectors.

Alissa Montbriand Education Details

  • University Of Minnesota - Carlson School Of Management
    University Of Minnesota - Carlson School Of Management
    Finance
  • University Of Minnesota - Carlson School Of Management
    University Of Minnesota - Carlson School Of Management
    Entrepreneurial Studies

Frequently Asked Questions about Alissa Montbriand

What company does Alissa Montbriand work for?

Alissa Montbriand works for Pacifier

What is Alissa Montbriand's role at the current company?

Alissa Montbriand's current role is Marketing/Digital Strategy.

What is Alissa Montbriand's email address?

Alissa Montbriand's email address is al****@****nds.com

What is Alissa Montbriand's direct phone number?

Alissa Montbriand's direct phone number is +165133*****

What schools did Alissa Montbriand attend?

Alissa Montbriand attended University Of Minnesota - Carlson School Of Management, University Of Minnesota - Carlson School Of Management.

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