Alissa Mora Email & Phone Number

Chicago, Illinois, United States

Grand Rapids, Michigan, United States

Grand Rapids, Michigan, United States

-Develop data-driven paid social plans for quarterly and yearly brand campaigns and partner initiatives.-Translate campaign data into insightful findings for campaign stakeholders, creating actionable business insights.-Work to develop a data architecture plan for the digital ecosystem, assessing tools needed and current functionality. -Assist with.

Greater Grand Rapids, Michigan Area

• Citizen Salesforce Administrator for the MarCom department, facilitating all Salesforce-enabledinitiatives.
• Create and build out resources within the marketing automation system to serve multiple brandaudiences and stages.
• Supervise and mentor student worker employees to develop talent and career paths.
• Develop research-based copy in alignment with the key messaging strategy for university audiences (B2C) as well as professional development wing audiences (B2B).
• Clearly define success metrics and develop automated reporting tools to track progress.
• Collaborate with university partners and maximize resources to optimize business outcomes.

Greater Grand Rapids, Michigan Area

• Maintained an agile response to the COVID-19 pandemic and respected safety guidelines.
• Developed a sales funnel to manage leads from discovery to point of purchase and beyond.
• Managed social media content creation, including photography and messaging.
• Executed a data-driven merchandising strategy and rotated products accordingly.
• Worked with a videographer to capture high-end products.

Greater Grand Rapids, Michigan Area

• Developed a UX testing survey with Qualtrics heat mapping software to support marketing in websiterefresh initiatives.
• Co-led a multi-day online discussion board brand study and reported the key results to leadership.
• Pioneered, from concept to distribution, a monthly internal publication that provided a comprehensivecompetitive analysis.
• Supervised a team of recruiters to garner a research panel within a tight time frame.

• On-site Hi-Res. photo booths.
• Logistical planning of indoor and outdoor on-site photo booths for events ranging from 100 – 4,000 attendees
• Managed financials of business including working within client budget and preparing invoices

Grand Rapids, MI

Assist with:BrandingWebsite Design/MaintenanceInternal DocumentsOutreachEvent PlanningProject Management

• Worked within Hubspot to bring dynamic content to the company website and automate marketingcampaigns.
• Created a system for marketing shipments to eight Michigan locations.
• Managed brand assets and website content through rapid company growth.
• Assisted in quarterly messaging and campaign planning.

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Master Of Business Administration - Mba, Overall Gpa: 4.0

Graduated with distinction

Education record

Activities and Societies: College Activities Board