Alissa Mora Email & Phone Number

Chicago, Illinois, United States

Grand Rapids, Michigan, United States

Grand Rapids, Michigan, United States

-Develop data-driven paid social plans for quarterly and yearly brand campaigns and partner initiatives.-Translate campaign data into insightful findings for campaign stakeholders, creating actionable business insights.-Work to develop a data architecture plan for the digital ecosystem, assessing tools needed and current functionality. -Assist with planning and execution of social media content for a global, public brand.-Develop automated email experiences for key customer segments, increasing conversions.

Greater Grand Rapids, Michigan Area

• Citizen Salesforce Administrator for the MarCom department, facilitating all Salesforce-enabledinitiatives.• Create and build out resources within the marketing automation system to serve multiple brandaudiences and stages.• Supervise and mentor student worker employees to develop talent and career paths.• Develop research-based copy in alignment with the key messaging strategy for university audiences (B2C) as well as professional development wing audiences (B2B).• Clearly define success metrics and develop automated reporting tools to track progress.• Collaborate with university partners and maximize resources to optimize business outcomes.

Greater Grand Rapids, Michigan Area

• Maintained an agile response to the COVID-19 pandemic and respected safety guidelines.• Developed a sales funnel to manage leads from discovery to point of purchase and beyond.• Managed social media content creation, including photography and messaging.• Executed a data-driven merchandising strategy and rotated products accordingly.• Worked with a videographer to capture high-end products.

Greater Grand Rapids, Michigan Area

• Developed a UX testing survey with Qualtrics heat mapping software to support marketing in websiterefresh initiatives.• Co-led a multi-day online discussion board brand study and reported the key results to leadership.• Pioneered, from concept to distribution, a monthly internal publication that provided a comprehensivecompetitive analysis.• Supervised a team of recruiters to garner a research panel within a tight time frame.

On-site Hi-Res. photo booths. •Logistical planning of indoor and outdoor on-site photo booths for events ranging from 100 – 4,000 attendees•Managed financials of business including working within client budget and preparing invoices

Grand Rapids, Mi

Assist with:BrandingWebsite Design/MaintenanceInternal DocumentsOutreachEvent PlanningProject Management

• Worked within Hubspot to bring dynamic content to the company website and automate marketingcampaigns.• Created a system for marketing shipments to eight Michigan locations.• Managed brand assets and website content through rapid company growth.• Assisted in quarterly messaging and campaign planning.

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Master Of Business Administration - Mba, Overall Gpa: 4.0

Graduated with distinction

Education record

Activities and Societies: College Activities Board