Alissa Ott Email & Phone Number

Reading, Pa, Us

Reading, Pennsylvania, United States

Reading, Pennsylvania

- Coordinate with internal resources, including designers, copywriters and vendors to ensure timely project execution - Ensure projects are delivered within parameters specified - Assist with copywriting, editing and proofing - Collaborate with and provide general creative direction for the design team

Reading, Pennsylvania Area

- Coordinate with internal resources, including designers, copywriters and vendors to ensure timely project execution - Ensure projects are delivered within parameters specified - Assist with copywriting, editing and proofing - Collaborate with and provide general creative direction for the design team - Effectively communicate and manage relationship with product line contacts

Reading, Pa

Project manager for the Creative Services team: - Coordinate with internal resources, including designers, copywriters and vendors to ensure timely project execution- Ensure projects are delivered within parameters specified - Assist with copywriting, editing and proofing- Collaborate with and provide general creative direction for the design team - Effectively communicate and manage relationship with product line contacts

Reading, Pa

Assisted with research project development including questionnaire design, survey distribution, data analysis, and report preparation

Wayne, Pa

Designed and executed multi-faceted research with a focus on brand equity, advertising tracking, segmentation analysis, and awareness and usage testing in order to provide solutions to client business questions, meet objectives, and drive successManaged multiple teams involving data collection and data processing through effective and efficient communication of project goals, strategies, and deadlines Delivered actionable insights and key analytical results through report preparation and presentation to strategic brand managers Extensive experience and knowledge of consumption habits and trends among the rapidly-growing US Hispanic market in various industries including the alcoholic beverage segmentFunctioned as team-lead for social media analysis using the NetBase social intelligence platform

Wayne, Pa

Assisted with survey development, directed data collection activities, ensured data accuracy, and coordinated report generationAnalyzed large datasets, transforming big data into clear and concise research findings and recommendations

Reading, Pa

Ensured accuracy and content of Yellow Page listings by facilitating communication between national district locations and Penske’s Yellow Page marketing vendor

Reading, Pa

Assisted in the design, implementation, and analysis of customized business-to-business market research for clients in the healthcare, retail, and non-profit sectorsConducted more than 100 telephone interviews to gain actionable insight from the client’s customer base as well as prospectsGathered secondary research through demographic studies of client market areasAssisted in the design of online surveys to generate data in a quick and efficient mannerProduced creative marketing material to encourage lead generation and build strong relationship with clients

Reading, Pa

Conducted extensive on-line research to create competitor profiles that provide management with actionable insight for increasing Penske’s advantage over the competitionDeveloped a comprehensive strategy for strengthening brand awareness through benchmarking Designed and maintained a search engine check database tracking daily Penske website page rank Created a detailed instructional presentation as a training tool for employees to understand the appropriate use of Penske advertising on linking partner websites