Alissa Ptacek Email & Phone Number

Quincy, Ma, Us

Create unique identity including brand palette, photo style guide, brand voice, that aligns to corporate branding.Design customer experience (site, mobile site and app), in partnership with external agency, for at-home virtual physical therapy program – including assessment tool, online scheduling, “zoom” visits and educational content.Collaborate with leadership team on contact cadence and creative direction of acquisition and retention activities, including direct mail, email, in-app messaging, push notifications.Lead in-house design team in creating all deliverables, including print, digital and video.

Lead brand mission, brand positioning and brand values workshops with CEO and COO. Create brandvision and guidelines including identity, logo, palette, voice.Determined go-to-market plan including email outreach, social content, sales collateral, organic searchcontent and press releases.Designed UX and UI - including wireframes, platform architecture, navigation, messaging, icon design,brand identity - allowing clients to easily view and remediate cyberattacks. Partner with CTO onexecution.Increased site visits and sales leads with a new website experience that included brand look and feeland search engine optimized (SEO) blog content and gated content.

Waltham, Ma

Assembled an international remote team of in-house and freelance designers, illustrators, copywriters, video/motion production artists and front-end developers to lead social and content creation at Vista. Created a collaborative atmosphere, engaged in one-on-one mentorship and established processes to empower the team to achieve excellence and grow as individuals and as a team.Collaborate with internal partners to create content & social strategies across 16 international locales. Successfully hit KPIs of increasing follower growth (20% over 5 years) and engagement (rates above industry average) through social platforms, activations and search-optimized blog articles.In partnership with external agencies and in-house teams, lead the creation of content for integrated campaigns (activations, digital, print, OOH, video, influencer, blog, social and PR) across owned, paid and earned media placements.As part of Vista’s creative leadership team, conceptualize and support the evolution of Vista’s brand and how new brand voice and identity is represented across social platforms and content.

Woonsocket, Ri

Reorganized and managed a team of 20+ art directors, designers, digital producers, and front-end developers (full-time and contract), improving quality of work and operational efficiencies by 50%.Conceptualized, directed and delivered digital and print campaigns that met and surpassed adoption and acquisition & retention goals for ExtraCare®, cvs.com, minuteclinic.com and CVS Pharmacy app.Drove creation, adoption and execution of new brand identities across customer-facing touchpoints for the retail and clinical brands of CVS Health.Established collaborative partnerships with external creative agencies and businesses.

Randolph, Ma

Conceptualized and designed engaging and effective e-commerce marketing solutions that increased sales, customer loyalty and visits for proprietary brands.Directed, hired, and restructured digital design and front-end development team to leverage individual team members’ expertise and improve team’s overall contribution to company.

Hingham, Ma

Directed studio photo shoots for women’s, men’s and kids’ businesses. Established retouching and color correction direction for external studio. Produced 1000+ images monthly.Lead co-located e-commerce design team in creation of emails, ads and site assets that consistently exceeded industry click-thru and conversion rates. Project volume increase of 150-200% annually with 100% of deadlines met.Collaborated with market research and external user interaction studies to improve user experience and conversion rates. Improvements included streamlining the digital checkout process, enhancing product images, improving personalization and enabling online bill payment.Managed budget, including team growth, photo shoots and equipment.

Boston, Ma

Lead brand identity creation for CMGI funded start-up. Assembled design, usability and marketing teams. Partnered with executive team to develop brand’s strategic direction to prepare for sale of company. Responsible for Marketing budget, including media buys, advertising and head count projections.Managed affiliate program, generating 70% of site traffic.

Waltham, Ma

Lead branding & identity exploration of LycosShop, the e-commerce division of Lycos. Conducted bi-coastal focus groups, market research, user interaction & useability studies, and competitive site analysis to create the first of its kind integrated shopping experience (retail, auctions, classifieds, and rewards programs).

Carle Place, Ny

Designed and supported launch of 1800flowers.com

New York, Ny