Alistair Appleton Email & Phone Number

Reading, Reading, United Kingdom

Leading a team responsible for Sony's corporate and internal communications across Europe, focusing on conveying the turnaround of the electronics business's financial performance and market share improvements since 2012 to both internal and external audiences. Supported major transformation of the business during this period by implementing communications programmes focusing on organisational change, restructuring, systems implementations, process improvement and employee motivation.

Direct report to CEO, North West Europe and Global Marketing Officer based in MunichLed a team of 13 managers delivering programmes to over 5,500 employees and prospects/customers in 7 countriesDeveloped and rolled out marketing campaigns for outsourcing, cloud computing, sustainability and security servicesDrove press and analyst relations to increase awareness amongst key stakeholdersCoordinated crisis communications on press sensitive issues in key projectsLed carve out from Siemens of Marketing and Communications function across North West Europe, resulting in 35% cost savingsImplemented major corporate brand positioning campaign and subsequent Atos rebranding following the company's acquisition in 2011

Direct report to UK Managing DirectorDeveloped and rolled out marketing and employee communications programmes through team of eight managersResponsible for portfolio promotion across all key sectors - public sector, financial services, industry and telecommsLed all PR and analyst relations activitiesRe-branded Siemens Business Services to Siemens IT Solutions and Services across the UKDrove leadership communications to engage employees with the business strategy and targets and major change programmes

Direct report to UK Managing DirectorRolled out major marketing programmes across all IT services – from solutions to outsourcingLed two company-wide brand re-positioning programmes and supported two change programmes across UKMerged separate marketing and communications teams brought together under Siemens-wide merger, and refocused strategies to support new services portfolioActively involved in strategic review of UK business, resulting in the company’s ‘£1bn’ business strategyIntroduced analyst and press relations function, establishing relationships with all leading IT analysts and key publications

Developed and rolled out the marketing programme for an innovative business process outsourcing capability aimed at the public sector, financial services and telco sectors.

Direct report to the UK Managing Director and Main Board Executive in Germany, turned around an unprofitable unit of de-motivated individuals into the highest performing unit worldwideReviewed and recruited new sales team to drive services sales up from £3m to £11m per annum, securing major contracts with large clientsAwarded Siemens Nixdorf’s Top Seller Club in 1998Increasing billable ratio, profits rose significantly from a loss to a significant profitLaunched SAP R/3 Made Easy, aimed at panic purchases prior to Year 2000

Developed and delivered marketing programmes for the Public Sector and Financial Services divisions.Launched UK’s first fully automated bank branch as well as leading-edge object-oriented banking system.

Responsible for the marketing of PC and financial workstations in the financial services marketLaunched new open banking system

Selected for Graduate Programme, with subsequent focus on marketing of PC and networked workstation products