Alistair Deane Email & Phone Number

London Area, United Kingdom

London Area, United Kingdom

London, England, United Kingdom

Projects: UK whisky, 2 South African Wines, Soft-drink (Iced tea) and cosmetic brand.• Developed and implemented the value chain and commercial model. • Developed and managed commercial relationships with market stakeholders.• Activities: Strategic planning, route-to-market, market penetration, resource planning, brand planning, and various stakeholder partnership management responsibilities.• Focus: Customer marketing, trade marketing, shopper marketing and category management annual and 5-year plan with the various partners.• Planned annual growth will position the brand as 5 largest in its competitor set and owning a market share of 5 % by the end of its 2nd year in the market.• Developed and supported (with the local agent) the trade and shopper marketing plan for WH Smith and CO OP national accounts.

London, England, United Kingdom

-Lead the planning and implementation of customer focused market plans for the UK and global market.-Full custodianship and treasurer of the commercial/AMP P&L.-Drove market and business research and insight for 3-year planning horizon for medium term business planning and presented to the company’s board.-Managed the repositioned and rationalized the White spirit and blended whiskey commercial strategy and operation to free up funds for primary brand (Single malt)Planned and executed organic single digit growth thus adding free cashflow contribution for primary market strategy.-Accounts worked with: Waitrose/John Lewis Partnership, The Whiskey Exchange, Harrods, Selfridges, Ocado, Amazon, Dufry, Harvey Nichols.

Western Cape, South Africa

-Strategically grew assigned 20% of the gross revenue of the company by 365.48% organically with minimal investment over 5 years -Lead the business plan development for a key challenger brand to become the 3rd largest (0% to 23% market share) in the respective brand’s category of 50+ competitors (Numerous recognition and awards won with the global principal- Brown-Forman).-Lead the investment, design, integration and implementation of market insight & data software that migrated from Nielsen to a live SaaS platform using Tableau.-Co-lead the Covid Hibernation Plan enabling the freeing up of cashflow and working capital to enable financial feasibility during the prohibition of liquor sales over 2 years of lockdowns. -Co-lead on the revision of the national channel segmentation for RGBC identifying changes in route-to- market and developing appropriate strategies for such respective changes.-Designated team lead for an identified emerging group of future leaders, coaching and mentoring in relation to self-leadership development and hard and soft skills identification and development.-Accounts managed: Pick n Pay, Shoprite/Checkers, SPAR, Wallmart, Norman Goodfellows, Takealot.com, Woolworths. Managed a team of 20 executive reports across spread of groups

Cape Town Area, South Africa

-Interpret Global Marketing plans and translate for Region/Channel.-Communicate the commercial plans with the Regional Teams.-Implement Channel and Customer Specific plans (JBP and category)-Support Sales Managers, Key Account Managers with Channel and Customer Plans. -Utilise Qlikview, Nielsen, Kantar and other available tools to uncover customer/channel insights. -Create strategic insights to build value creating commercial & brand plans.-Track spending against plans to gain maximum efficiency of budget invested (Total P&L)-Set KPI’s for Region, Channel & Key Customers.-Create Luxury Category Management solutions.

• Managing internal & external performance reporting across the portfolio• Analysing promotional strategies and deriving insights from the data to determine future activity• Partnering with CP&A to deliver against the activation plans within the customer and interpreting the return on investment associated with the execution; ensuring we continue to optimise our A&P investment• Leading the innovation/NPD agenda with regards to information flow, strategy & performance updates, internally and for the customer.• Central project support for category initiatives led by Category Managers• Leading the delivery of our cash performance objectives through analysis and audit of customer investment claims and communication with our credit control team

South Africa

-Partner with key customers by building outstanding relationships in the Premium and Influencer On Trade outlets, understanding their needs, their local consumer and developing and executing solutions.-Deliver on key selling metrics: Brand Distribution, Visibility in outlet, New Business, Promotion and Financial Targets-Develop and manage the sales and promotional brand plans for your specialist customer base as aligned to Commercial priorities.-Work in partnership with customers, acting as business contact to deliver 360 solutions, resolving all questions/issues.-Responsible for winning new premium business listings, retaining, and growing existing business.-Collaborate cross functionally with Marketing and Brand Ambassadors to bring our amazing brands to life, through hosting prestige events and executing ‘best in class’ brand activations.-Monitor and evaluate promotional activities against budget, conducting ROI analysis

Stellenbosch

Bachelor Of Commerce (Bcom), Management Accounting

Activities and Societies: Oude Molen male residence second year committee for the Sport and Recreation portfolio. Played inter residence.

Bachelor Of Arts (Ba) Honors, Brand Leadership And Communication Management

Recieved distinction for Brand leadership and Brand Communications modules respectively.