Alistair Shields Email & Phone Number

Sydney, Nsw, Au

Surry Hills, New South Wales, Australia

To lead and execute brand communication projects for Everyday Rewards and the Everyday family of brands (Pay, Extra, Insurance & Market) to grow member engagement; including the associated objectives, strategy, creative, execution and measurement.As Scrum Master / Agile Team Facilitator, my responsibility is to optimise the team through agile behaviours and practices for the consistent delivery of clear outcomes.

Australia

An Australian-based spirit company founded in Sydney’s Northern Beaches and committed to sharing a difference, donating to those in need with every bottle sold. Sold in 2024 after launching in 2023.Our #villaview of life is that you should be wherever makes you happy, with whoever makes you smile and doing whatever gives you joy. In this spirit we started the VILLA Vodka dream and it is what guides us in all that we do.

New South Wales, Australia

Drinkworks (part of Heineken Group) is a sales and marketing company focused on the development of a carefully selected portfolio of premium beer and cider brands within the Australian market.Responsible for the marketing ideation, development and execution of Strongbow, Orchard Thieves, Monteith's Cider, Little Green and Bonamy's in Australia.

Sydney, Australia

- Global Digital Strategist & Content Producer, Soho Flordis International (12-month contract)- Strategist and Community Manager, ENERO Group (3-month contract)

Sydney, New South Wales, Australia

- Supporting implementation and execution of the Molson Coors portfolio (Coors, Miller Chill, Miller Genuine Draught & Blue Moon) in the Australia market with NPD, Customer Activations, Brand Campaigns, Point Of Sale and Brand Strategy - Leading ideation, development and execution of Miller Design Lab campaign for a +30% increase in national sales during campaign period - Liaising with on-premise and off-premise stakeholders to ensure market leading execution for point of sale and strategic initiatives

Sydney, Australia

FLARE stands at the forefront of social media and digital communications, to encourage market parity through creativity, ingenuity and innovation. We build, craft and facilitate bespoke training courses for brands, to help bridge the gap between potential performance and available capital / human resource. Our mission is to teach and be taught, so that weakness becomes strength and uncertainty opportunity

Communications Manager at 2017 'PR Agency of the Year', helping build relationships between brands and consumers through a holistic marketing approach. An integrated role that combines social media, digital marketing and public relations. Highlights include:• Leading new business opportunities and developing client relationships, to help grow the History brand and establish its reputation for creativity, innovation and seamless execution.• Coordinating and overseeing internal resources to ensure financial and cultural growth for the business.• Pitching, managing and executing the Twitter trending #mutantday campaign for Fox Home Entertainment’s retail release of X-Men Apocalypse. A campaign involving multiple agencies, global stakeholders and numerous brand partners.

Conducting red carpet interviews with film's brightest talent and contributing reviews to upcoming movies. Highlights include:• Interviewing Guy Pearce and Robert Pattinson on the red carpet for ‘The Rover’, David Michod’s first foray into the director’s chair since the critically acclaimed ‘Animal Kingdom’• Continuously honing my writing skills while reviewing some of the most highly anticipated films coming to screen, like Chris Rock's 'Top Five' and box office sensation '22 Jump Street' • Meeting with a host of high profile artists on the carpet of 'Straight Outta Compton', including producer Ice Cube and main star O’Shea Jackson, Jnr.

Sydney, Australia

Social Manager of Australia’s most well-known brands, my work at REBORN Digital Advertising Agency involved overseeing, moderating and developing social content for Lion Co, Midori, Independent Brands of Australia (IBA) and Yoplait. Some of the experience gained while working here included:• Development of key account management skills as the client contact for the day-to-day running of IBA’s social channels, including the coordination and management of all third party liquor brands.• Helping launch Zooper Dooper’s summer campaign, and sponsorship of the KFC’s Big Bash League, through the integration of all facets of above (and below) the line marketing via their social channels.• Building and developing social strategies for brands like IBA liquor retailers, the Bottle-O and Cellarbrations, to drive maximum growth and customer awareness across a variety of social channels.• Content ideation, creation and implementation across a diverse range of brands to create high end content seen by millions of social users across Australia.

Sydney, Australia

Account Executive, September 2014 – May 2015Account Coordinator, February 2014 – September 2014Responsible for the day-to-day running of a myriad of accounts, including KFC, Ford, IHG and Huggies, having joined as an Account Coordinator straight after completing a two week internship. Some highlights included:• Playing a key role in major projects from concept to delivery, including leading the award winning KFC Newsroom and helping coordinate events and activations like the launch of Ford’s remodelled Territory nameplate. • Establishing a wide network of contacts through day-to-day communication with high profile influencers and journalists• Gaining experience in all key aspects of account management, including client strategies, proposals, presentations, budgeting and invoicing• Developing a strong understanding of the social landscape, from content creation to community management

Education record

A course designed to educate participants on their role and responsibilities as a Director in order to comply with legislative.

Education record

The National Leadership College provides an exciting opportunity for people within Surf Life Saving to further develop their leadership.

Advertising

A course about ideas, creative thinking & the processes involved in coming up with great ideas & ultimately good ads.

Bachelor Of Commerce (Bcom), Marketing/International Business

Activities and Societies: Macquarie Rugby Union Club 2010-2013

Education record