Alistair Wright Email & Phone Number

Brisbane, Australia

Founded in 1999, Blueberry Wave is a data powered Customer Engagement business that simplifies the complex world of customer and business data for clients - delivering effective communications and strategies that are deployed efficiently, using the appropriate power of technology to create meaningful customer experiences and engagement.There are 58 Blueberries located in Cirencester, UK and Knightsbridge, London.We create strategies and campaigns that are relevant and effective to help our clients solve their business marketing challenges in an Omni channel environment. That is why we have consistently been recognised as winners of the categories of CRM and also Data Marketing since 2012 in the RAR Awards - as voted for by clients.Through our 18-year heritage we have proven experience of working with an enviable list of major brands with a combination of customer scale, in sectors such as retail, fmcg, travel, b2b and financial services.Blueberry Wave offers clients strategic CRM, driven by – channel planning, data insight and analytics along with the deployment of customer communication campaigns.Websitehttp://www.blueberrywave.comHeadquarters22 Thomas Street Cirencester, GL7 2BD United KingdomCompany Size51-200 employeesFounded2000

Melbourne, Australia

Wright Engagement was a boutique marketing consultancy, specilaising in the areas of CRM and loyalty. Customer data is the lifeblood, providing the strategic underpinning as well as the critical insights that can drive sharper communications that in turn lead to deeper engagement with the customers who matter most.Alistair co-ordinates a team of independent specialists to deliver to client requirements. Having held senior marketing roles in a wide range of organisations, he is well placed to understand client needs in the rapidly evolving omni-channel world.

Melbourne, Australia

Recruited from the UK and sponsored by Torque Data to head the development of the newly-opened Melbourne office. This entailed responsibility for the wide range of tasks associated with the building of a business from scratch, including:• Identifying potential clients and pitching credentials.• Closing sales and negotiating commercial trading terms. • Providing coherent and effective strategy recommendations in the areas of customer loyalty, data analytics and marketing campaign implementation.• Building long-term relationships with senior clients and their teams.• Selecting and retaining quality staff (growing to a team of ten);• Taking full P and L responsibility for the office, including the setting and management of budgets;• Contributing to the management of the wider business as a shareholder and member of the company’s board of directors.Key achievements in the role included:• Development of successful data-driven loyalty strategies for Myer, Australia Post, Miele, Officeworks, AudioClinic, Crown Casino, The AFL and a number of other organisations;• Establishing effective relationships with the senior key decision-makers in these organisations;• Revenue growth that exceeded $1 million per annum, consistently delivering beyond the revenue target for the office;• Regular speaking engagements at a number of industry events including the ADMA Forum and the Australian Marketing Institute Annual Conference;• Undertaking regular training sessions for ADMA and Australia Post.

London, United Kingdom

Leader of the team managing the Royal Mail business, the largest domestic account in the London office. The Client Team Leader role combined direct management of the twenty-two strong Client Service team with situational management of a further thirty staff across the various agency departments. Success in the role brought with it a seat on the board of OgilvyOne London, with responsibility for the overall management of a business of over three hundred people.Key achievements in the role included:• Delivering market-leading B2B and B2C loyalty strategies for this high-profile client.• Growing the value of the account consistently each year, from an initial £1.2 million in 1999 to £2.4 million by 2003.• Leading the pitch that added the Royal Mail interactive business to the direct marketing and CRM contracts already held by OgilvyOne.• Achieving the coveted ‘Agency of the Year’ award on two occasions, with Royal Mail selecting OgilvyOne as the outstanding supplier from their large roster of agencies.• Maintenance of low staff turnover rates on the account, greatly assisting in delivering seamless service to the client.• Winning several industry awards (UK DMA and D&AD) for the campaigns executed on behalf of Royal Mail during the period.• Promotion to the board of OgilvyOne London.

Bachelor Of Arts (B.A.), Geography

Geography

Education record