Art Director
London, England, United Kingdom
Hoxton Street Monster Supplies is the brilliant shopfront for children’s literacy charity, the Ministry of Stories.The story goes that the shop was established in 1818, and ever since then it has served the daily needs of London’s extensive monster community. Step inside and you’ll find a whole range of essential products for monsters: you can pick from a variety of Tinned Fears, a selection of Human Preserves, and a mix of other really rather fine goods, including Neck Bolt Tighteners, and Death Certificates (to prove you really are dead). The proceeds from the sale of products at the shop support the Ministry, and the shop itself provides a tangible example of writing and imagination.I, along with a team of volunteers, came up with the concept for the shop, and designed its identity, as well as working on much of the copywriting. I art direct all the shop’s products, as well as designing their packaging.The project allows me to flex both my design and writing muscles in equal measure; as well working with an incredible team of designers, copywriters, illustrators and others.