I'm an entrepreneur, author, and event organizer. I spend a lot of time understanding how to use data to decide better, how humans organize themselves, how tech changes society, and how to subvert the unnoticed systems that are all around us.I've worked in tech most of my life as a product manager. I've been directly involved in the launch of seven major conferences: O'Reilly's Strata; Techweb's Cloud Connect; Interop's Enterprise Cloud Summit; the International Startup Festival; GigaOm's Structure; Data Universe; and the FWD50 digital government conference. I've spoken at a variety of other conferences, including Le Web, Web2Expo, IGT, Velocity, Lean UX, Enterprise 2.0, Mesh, and eMetrics. I've written four books on technology and entrepreneurship: Just Evil Enough (2024); Lean Analytics (2013); Complete Web Monitoring (2009) and Managing Bandwidth (1999) I've also contributed to a number of sites, including GigaOm, Mashable, and O'Reilly Radar. For the last decade, I’ve been studying subversiveness; the result is Just Evil Enough, the subversive marketing handbook that explains how underdogs and challenger brands change the status quo.You can preorder it now, direct from the authors, at justevilenough.com.In 1999, I co-founded Coradiant, an early pioneer in User Experience Management acquired by BMC in April, 2011. Coradiant grew from Networkshop, a company I founded with Eric Packman (a longtime friend and co-conspirator) in 1997. I've also worked for 3Com Corporation, Primary Access, and Eicon Technology.I graduated from Dalhousie University with a B.Com (Honours) and an advanced major in Strategic Marketing.Specialties: Product management, technology ventures, web performance and operations, high-availability applications, real user monitoring, web analytics, marketing communications, business strategy, digital government, subversive go-to-market strategy.