Alistair Croll Email and Phone Number
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I'm an entrepreneur, author, and event organizer. I spend a lot of time understanding how to use data to decide better, how humans organize themselves, how tech changes society, and how to subvert the unnoticed systems that are all around us.I've worked in tech most of my life as a product manager. I've been directly involved in the launch of seven major conferences: O'Reilly's Strata; Techweb's Cloud Connect; Interop's Enterprise Cloud Summit; the International Startup Festival; GigaOm's Structure; Data Universe; and the FWD50 digital government conference. I've spoken at a variety of other conferences, including Le Web, Web2Expo, IGT, Velocity, Lean UX, Enterprise 2.0, Mesh, and eMetrics. I've written four books on technology and entrepreneurship: Just Evil Enough (2024); Lean Analytics (2013); Complete Web Monitoring (2009) and Managing Bandwidth (1999) I've also contributed to a number of sites, including GigaOm, Mashable, and O'Reilly Radar. For the last decade, I’ve been studying subversiveness; the result is Just Evil Enough, the subversive marketing handbook that explains how underdogs and challenger brands change the status quo.You can preorder it now, direct from the authors, at justevilenough.com.In 1999, I co-founded Coradiant, an early pioneer in User Experience Management acquired by BMC in April, 2011. Coradiant grew from Networkshop, a company I founded with Eric Packman (a longtime friend and co-conspirator) in 1997. I've also worked for 3Com Corporation, Primary Access, and Eicon Technology.I graduated from Dalhousie University with a B.Com (Honours) and an advanced major in Strategic Marketing.Specialties: Product management, technology ventures, web performance and operations, high-availability applications, real user monitoring, web analytics, marketing communications, business strategy, digital government, subversive go-to-market strategy.
Fwd50
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Founder And Content ChairFwd50 May 2017 - PresentCaFwd50, Canada's digital government conference, asks how we use technology to make society better for all Canadians. What can we change in 50 days, 50 months, and even 50 years? And what does forward-thinking look like in an era of connected citizens and government as platform?Sign up for notifications, and tell us how you want to get involved, at http://www.fwd50.com.
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Co-AuthorJust Evil Enough Aug 2014 - PresentIn an attention economy, companies need to spend less time building products and more time getting people to care. After studying hundreds of challenger brands and breakout startups, Emily Ross and I are laying out the principles of modern marketing in the attention economy.Just Evil Enough borrows from psychology, tech, behavioural economics, history, and more. It shows you how to map out your competitive landscape, then find vulnerabilities you can use to your advantage, turning attention into profitable demand. -
MentorFounderfuel Mar 2011 - PresentMontreal, Quebec, CaFounderFuel is a mentor-driven accelerator that helps early stage web, mobile, and SaaS startups raise seed capital through access to veteran entrepreneurs, angel investors, VCs, and senior executives. I mostly work with the teams on applying analytics and data to business growth. -
Founding PartnerStartupfestival Feb 2011 - PresentStartupfestival is a three-day event in Montreal, Canada focused on the business of startups. It brings together lean entrepreneurs, industry veterans, top-tier investors and media for an in-depth look at what it takes to launch, grow, and profit from new ventures.While the packed conference includes never-before-seen company launches and invaluable insights, it's also an opportunity to network in one of the world's great festival cities.
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FounderSolve For Interesting Jun 2010 - PresentI finally got around to consolidating much of the writing and marketing stuff I've been working on in one place. This is it.
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Founder And ChairScaletechconf Jun 2018 - PresentWith Georgian Partners, I launched the Scaletech conference aimed at growth-stage companies. Exclusively for senior executives of companies with over $500K/month in revenue, the event brings together investors, founders, and experts to tackle the unique challenges of scale-stage growth: Expanding your company, product, and market while maintaining the pace and culture that helped you break from the pack.
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Co-Chair, StrataO'Reilly Media Feb 2010 - Mar 2020Sebastopol, Ca, UsThe O'Reilly Strata conference focuses on the business and practice of data.Unprecedented computing power and connectivity are bringing new layers of experience to our lives: a change that brings both opportunity and the challenge of new technologies and skills. The future belongs to those who understand how to collect and use their data successfully.Bringing together decision-makers, practitioners, and leading vendors from enterprise and the web, Strata will provide three days of training, breakout sessions, and plenary discussions, along with a Sponsor Pavilion showcasing the new data ecosystem. -
Co-Chair, Next:MoneyO'Reilly Media Feb 2015 - Jan 2016Sebastopol, Ca, Us
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Visiting ExecutiveHarvard Business School Sep 2016 - Jun 2018Boston, Ma, UsI don't normally share a lot of business updates here. But I'm pretty excited about this one. I'll be teaching an MBA course entitled "Big Data and Critical Thinking" with Professor Srikant Datar this fall.With data widely proclaimed as the "new oil," teaching tomorrow's business leaders how to use it wisely is essential. It's easy to get caught up in spurious, flawed, and even deeply unethical decisions if executives don't understand what's going on beneath the covers, and choose the right metrics, checks, and balances to ensure that the outcome they want follows from the tools and data they have.Psyched to be bringing this conversation to one of the best schools on the planet. -
Co-Founder And Content ChairPandemonio Jun 2016 - Nov 2017Business conference that examines what happens when technology stops being a cost of doing business, and becomes the business. Two-day bilingual event in for executives, marketers, and business innovators with breakouts focused how organizations sense, decide, and act better through technology. -
AdvisorQuiver Media Inc. Jan 2015 - Sep 2017 -
Conference Co-ChairDecibel Jan 2012 - Nov 2012I'll be helping Sean Power, and the outstanding team of Decibel organizers, put on an epic and thought-provoking event this fall at Seattle's annual international festival of electronic music performance, visual art, and new media.
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Vp Product And MarketingCloudops Aug 2010 - Aug 2012CloudOps helps companies adopt cloud computing. We migrate applications to public and private clouds, then provide round-the-clock operations and optimization. In addition to my duties as analyst for Bitcurrent, the consulting arm of the company, I help out with CloudOps' product strategy and marketing.
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Founding PartnerYear One Labs 2010 - Jun 2011Montreal, CaYear One Labs is a startup accelerator based in Montreal, Canada. We’re dedicated to the Lean Startup methodology, which means the companies we work with undergo a rigorous process of customer development and iterative adjustment. The four partners, and our team of advisors, co-create new ventures alongside the founders we invest in. -
PartnerBitcurrent Jan 2008 - Jun 2011Bitcurrent is a technology research company. We publish articles and white papers on web, Internet, and networking, and organize content for a variety of conferences and trade shows. Bitcurrent's principals are experienced executives within the networking industry, many of whom have other full-time positions.
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PrincipalRednod Jan 2008 - Jul 2010Rednod is a startup accelerator. We provide marketing consulting to new ventures, turning great ideas into successful companies. With Rednod, early-stage firms do three things better:- Anticipate technology trends and market opportunities.- Create products that change what's possible.- Communicate clear messages that inform and compel.
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ContributorGigaom 2007 - Jun 2010Santa Barbara, California, UsFrom 2007 to 2010 I wrote articles for GigaOm. I covered a variety of technology events, including Demo2008 Palm Springs, and acted as the MC for the first Structure conference in San Francisco. I also published GigaOm's first report, on cloud computing, which is available for download at http://www.bitcurrent.com/download/bitcurrent-and-gigaom-introduce-briefings/.A selection of my writings from GigaOm is available here: http://gigaom.com/author/acroll/ -
Board MemberVisible Government Feb 2009 - Mar 2010Visible Government is a public policy organization focused on making governments transparent and providing citizens with easy access to the activities and decisions of public officials.
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Senior Vp, Product And MarketingCoradiant Inc. Feb 2007 - Dec 2007San Diego, Ca, UsI run product and marketing for Coradiant, a maker of web performance monitoring equipment. Our technology watches actual users in real time as they interact with a web application, and reports on the health of the application.My role includes high-level product strategy; company and technology evangelism; corporate and product marketing; and expansion into new markets and industries.In April, 2011, Coradiant was acquired by BMC Corporation. -
Vp ProductCoradiant Inc. 2002 - 2007San Diego, Ca, UsProduct strategy, management of R&D and Quality Assurance, advisory-level sales engineering.Responsible for transitioning Coradiant's technology from a managed service provider to an equipment vendor making real-user monitoring appliances for web performance.Lead responsibility for the design, development, and introduction of TrueSight, Coradiant's real-time real-user web transaction monitoring appliance. Created in just 10 months, ahead of schedule and under budget, TrueSight won Networld+Interop's Best of Show the day after it was introduced and has exceeded sales and revenue projections since it began selling.
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Chief Executive OfficerCoradiant Inc. Mar 2000 - Jan 2002San Diego, Ca, UsSecured US $20M for a managed service provider business based in Montreal, Boston, and San Jose. Grew the organization from 10 to 120 people, and actively participated in the recruiting of a CEO for the business.
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PrincipalNetworkshop, Inc. Dec 1997 - May 2000Along with CTO Eric Packman, I founded Networkshop and served as a principal as we grew the company from 2 to 30 employees.Networkshop was a consulting firm specializing in web-based applications, highly available data center infrastructure, SSL, denial-of-service prevention, and various other technologies used to deliver fast, reliable web applications. In the three years before Networkshop became Coradiant, we consulted for nearly every major networking firm including Cisco Systems, 3Com Corporation, Nortel Networks, Intel, Alteon, IBM, UUNet/WorldCom, and more. Our studies on load-balancing and SSL performance were published by various magazines, and we wrote a book for Prentice-Hall entitled Managing Bandwidth: Deploying QOS In Enterprise Networks.In May of 2000, Networkshop closed the then-largest financing in Canadian history to form Coradiant inc., the firm for which I work today.
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Product ManagerPrimary Access Corporation May 1995 - Jun 1997I managed the Data Network Gateway and Universal Access Controller products for Primary Access. These two products allowed dial-up users to connect into IP networks in far greater concentrations than traditional modem-and-cable approaches had allows. The vastly greater port density and easier management meant that they were adopted by America Online (through ADN,) Sprint, and others.As product manager I was responsible for product definition, assisting the field with sales and support, and working closely with engineering teams on release management.
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Product Manager3Com Corporation 1995 - 1997Marlborough, Ma, UsI joined 3Com as a result of the acquisition of Primary Access corporation in 1997. While I had initially focused on dial-up and access concentration technologies, at 3Com I applied this to policy-based networking -- basically deciding what level of capacity users were entitled to, and blending voice, video, and data traffic on a single wire.I was product manager for 3Com's ground-breaking Transcendware policy initiative. Part of my duties involved training the global salesforce on policy and QoS; I was also responsible for getting the various divisions of 3Com to agree on the implementation of IPTOS and RSVP across ATM, frame relay, routed networks, MPLS cores, and the like. -
Product ManagerEicon Technology 1993 - 1995
Alistair Croll Education Details
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Dalhousie UniversityAdvertising
Frequently Asked Questions about Alistair Croll
What company does Alistair Croll work for?
Alistair Croll works for Fwd50
What is Alistair Croll's role at the current company?
Alistair Croll's current role is Writing surprisingly useful books, running unexpectedly interesting events, and building things humans need for the future..
What is Alistair Croll's email address?
Alistair Croll's email address is al****@****ops.com
What is Alistair Croll's direct phone number?
Alistair Croll's direct phone number is (855) 652*****
What schools did Alistair Croll attend?
Alistair Croll attended Dalhousie University.
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