Alistair Greo Email & Phone Number

Remote

Making games better, faster. I help existing games user research teams do better, and help companies that haven’t done games user research successfully before.I also guide research strategy, maximising effectiveness and impact throughout development.https://www.alistairgreo.com/

Remote

Supporting Outright Games in the development of their games. This involved (among other things):- GUR analysis - analysing builds of games, and other documentation such as GDDs, to assess for usability and user experience issues as early as possible. Ideally before they are deeply 'baked' into code- Audience research - high level research into a game's target market, helping the developers better understand the desires, and also restrictions and requirements of younger gamers- GUR strategy - planning the development of the Outright Games GUR output to best benefit the company and its developers- Competitive analysis - aid developers in getting a better understanding of competitive titles from a usability and user experience perspective, to ensure all Outright Game designs are the best in the field, maximising their impact

Remote

Supporting the growth and development of the internal Focus Entertainment games user research team. My main tasks involved:- Training - helping team members get better at a variety of GUR (and consultancy) skills- Process improvement - Improving research, analysis and reporting processes- Research methods - Increasing the range of possible research, improving the ways the team can help the developers- Engagement - Assisting in the development of effective relationships with developers- Recruitment - growing the team (including helping find my full-time replacement)- Mentorship - helping the team members developWe worked really well together and my contract was extended multiple times.

Brighton, United Kingdom

Responsible for the smooth running of the Brighton studio:12 staff members (inc 8 games user researchers of varying levels of experience and a participant recruiter)The studio itself sees:- Nearly 100 research projects in 2018 - A variety of research methods, from basic playtests to bespoke research programmes- One-offs and long-term engagement - AAA to indie- 27% of our work comes from clients who have their own internal GUR resource - they value the quality of our work- Staff development - manage staff training and growth, supervise and support consultants as needed during more complex research projects- Research strategy - plan research to ensure there’s robust research results that meet the clients needs - methods, timescales, deliverables and communication- Sales - understand the needs of clients, educating about the benefits of user research and the strengths and weaknesses of different research approaches, build trust in Player Research - Business planning - organise and lead the growth of the company, setting company wide sales targets, recruitment and developmental plans- Staff recruitment - organise and facilitate all staff recruitment- Financial tracking - ensure the company runs at a profit, manage studio finances, liaise with the keywords finance team on sales targets, income and expenditure- Communications - ensure messages between the team and management are delivered effectively and in time, lead regular staff meetings to maximise efficiency- Research - lead research projects when necessary - facilitate research and write reports- HR support - point of contact for all HR issues in the studio- 'Major change projects' - a root to branch assessment of the issues afflicting the studio, organised staff to ensure efficient use of their time to tackle the real business issues- Moving the lab - The office has moved twice and I’ve ensured the lab grew to suit the new services and research methods we offered to fit client needs

Brighton, United Kingdom

Ran a variety of games user research projects, facilitating client communications, leading projects, handling sales, and supporting the continued growth of the company with a variety of other responsibilities - whatever needed doing to ensure the smooth running of the company.Methods used include:- Playtesting (user testing)- Large scale playtesting- Expert analysis/cognitive walkthrough- Think aloud- Wireframing/IA design- Rapid iteration testing (RITE method)- Co-design- Concept/Design analysis- Diary studies/Longitudinal researchThis research was performed with a wide range of people (for example from ages 4 to over 70). Group research, paired research, individuals...Responsibilities included (these grew to my more formal responsibilities in the new role as studio head):- Staff recruitment and HR - Research strategy- Company and research operations and planning- ... and many morePlayer Research provide usability and playtesting services to the video games industry, working at every stage of the production cycle to contribute valuable research, understanding and evidence to drive development forward. Using traditional techniques like high-quality playtesting in our dedicated labs, in conjunction with advanced tools such as diary studies, eye-tracking, biometrics and formalised competitive analysis, Player Research build a wealth of knowledge to identify and solve usability and user experience issues with video games - ensuring eventual customers have the experience the designers intend.Since January 2012, every iOS game we've contributed to has made the front of the App Store, be that as 'Editors' Choice', 'Top Grossing', 'Top Free' or as a 'Best New Game'. Our console and non-mobile games have an equally excellent track record, including number-one selling, critically-successful, and BAFTA-nominated titles.

London, United Kingdom

Sole user experience and IA strategist. I essential wore two hats:- Ensure the continued growth of sales in the online store- Provide the best possible experience for visitors to the interactive Potter experienceResponsibilities of the role included:- Communicating with the rest of the team, ensuring the 'voice of the research' was heard and was acted on- Designing (and redesigning existing) IA to ensure users had the best possible experience as the used all parts of the site- User testing the website(s), analysing findings and ensuring key findings were communicated to the rest of the team- Performing cognitive walkthroughs and analyses of the websites and upcoming designs- Liase and brief external agencies, to ensure the work was completed to Pottermore's requirements- Research the existing user base to ascertain their needs and ensure all future plans and development were suitable- Work with various other members of the team to maximise the voice of the user throughout my engagement with Pottermore- Perform high level exploratory user research to develop a road map for future development

London, United Kingdom

Independent user experience consultant & information architect, providing quality user centered design and information architecture services.

London, United Kingdom

Responsibilities• Lead development of game usability services: including defining methodologies, deliverables and processes and running projects.• Organise and run user research: including usability testing, eyetracking, stakeholder and customer interviews and diary studies.• Analyse research data: find the pertinent findings and communicate to clients, including specific actions to resolve discovered issues.• Supervise consultants: manage consultants on delivery of projects, QA project work, train consultants and support their personal development. • Run training courses: for internal and external audiences, on usability, user testing, information architecture/user centered design, axure and mobile design.• Pitch and propose work, respond to tenders: write and present pitches, bringing several large clients to Webcredible. • Conduct UCD (user centred design) projects: including card sorting, questionnaires, customer analysis, diary studies and wireframing and design.

Responsibilities:• Organise and lead the company’s usability delivery in an agile environment • Organise and ran all aspects of user testing and expert reviews• Analyse the results and present to clients• Contribute to tenders as a user advocate• Conduct training, both internally and to clients • Significant contribution in the creation of technical documentation used by the company• Lead set up and analysis of all web analytics data

Msc, Human And Computer Interaction With Ergonomics

Bsc, Psychology With Artificial Intelligence