Alistair Lee Email & Phone Number

Hatfield, Gb

Welwyn Garden City

Welwyn Garden City

Responsible for the Sales team looking after the major UK Grocers and Foodservice for UK. Additionally I am responsible for the Sales and Marketing function for Ireland

Bournemouth, United Kingdom

Responsible for developing and implementing the Sales and Marketing strategy as well as guiding the strategic purchasing for the company. - Leading the team sales, increasing the turnover from £20m to £26m - Implemented new sales strategy for company after acquisition, moving the business from a loss to operating profit. - Launched Dorset Tea, developing it to gain national listings in Asda, Tesco, Waitrose and Sainsbury’s as well as independent stores. o Annualised sales now exceed £1m and it is the fastest growing black tea in the UK.o Great Taste award winner 2012, 2013 & 2014 o Directed the Social Media strategy with a community now exceeding 60Ko Took the brand to international markets, gained listings in Far East, Middle East & Europeo Reviewed the consumer brand positioning after move to national and International distribution• With the team researched and appointed relevant agencies• Defined a Qual & Quant research program• Developed and refined the brand template for a new audience- Personally lead the team on Sainsbury’s tea contract negotiation, using a combined sourcing and commercial strategy winning the supply of the private label tea o Developed a small holder program, winning a supplier award from Sainsbury’s - Won the 2013/ 2014 Grocer Own label supplier award for Hot beverages with two gold awards - Undertook research program with Aldi as part of strategic relationship, repositioning the own label portfolio using consumer insight data - Completed numerous contract negotiations securing long term supply agreements, including a two year Lidl contract, increasing turnover by 10% and profit by 7% - Rebranded Tea India for the UK Market, using consumer research to create the brand and its position in market. Turnover now over £220K and growing at 75% PA.- Negotiated with data providers, sourcing the correct insight mix to deliver category insight.- Direct management responsibility for a team of 6 with total team of 15.

Bournemouth, United Kingdom

Managed a portfolio of accounts including the Top 4 Grocery Accounts. Responsible for all New Product Development, Product Management and profitability.• Moved Asda from trading loss to profit within 1st year • Gained 14 lines with Asda including their launch of ES Teas • Prepared a product 'Special' plan for Aldi which added £200K turnover PA • Promoted to the Keith Spicer Executive Management team • Developed a NPD structure to improve new line introduction throughout the business • Secured listings for 8 branded lines in Sainsbury’s and Waitrose

Bournemouth, United Kingdom

Responsible for all Foodservice sales for Keith Spicer. This included managing a team of Account Managers and also responsibility for all marketing aspects for the company. • Sales growth of 18% over two years, previously in decline• New corporate branding managed and implemented for Spicers • Undertook a review of the product portfolio, rationalising the range resulting in an improved margin for the company.

Bournemouth, United Kingdom

Responsible for C Store and National Wholesale accounts• Sales growth of 7% over the period • Secured the own label supply when two national wholesale accounts merged • Developed promotional plan with Nisa including two national own label campaigns

Telford, United Kingdom

One of the UK's leading portion control suppliers. Delivering to the food service industry including pubs, Restaurants, Caterers and Airlines. • October 1998 promoted from Regional Account Manager to National Account Manager • Responsibility for National Contract Caterers and National Brewers, included five companies in the FTSE 100 • Devised and conducted a training programme for all sales personnel when Single Service and Heinz Foodservice integrated.

Hayes, Middlesex

Promoted from the position of Assistant to Deputy Store Manager Responsible for the largest store opening in terms of turnover in the world, including all recruitment