Alistair Mackay Email & Phone Number

Doncaster, South Yorkshire, Gb

“Marston are now able to offer clients 24-hour access to balance information with automated payment functionality. A reduction of inbound calls directed at the contact centre has saved us money” Marston Holdings Key IVR provides secure cloud payment solutions to organisations and contact centres across the globe, protecting hundreds of businesses and their customers. Businesses can increase their revenue and conversion rate by taking PCI-DSS compliant card payments over the phone, with an automated IVR, on the web, via SMS or on a mobile app.We work with finance directors, heads of operations, managing directors, security and compliance officers, IT managers and accounts teams to discuss their business challenges and the how cloud payment services can bring tangible results to their organisation. Our reliable omni-channel SaaS platform is trusted by some of the world’s leading brands, processing over £3bn per annum and reducing the time it takes to collect payments. It is available 24/7 in 14 languages and integrated with all leading Merchants and Payment Gateways worldwide.Services are branded to suit your organisation to deliver excellent customer experience, with a range of options to work seamlessly with your existing systems, saving your teams’ valuable time.If you think I can help, send me a message and we'll take it from there.For more information, please visit keyivr.com

Doncaster, South Yorkshire, Gb

Ranked top in Google for local massage in Doncaster, South Yorkshire, overtaking other popular establishments. ZERO advertising and PPC costs, all free organic inbound generating valuable revenue.Supporting a successful holistic therapy business in Doncaster on an ad-hoc, freelance basis. Includes website creation and ongoing maintenance, online booking system, email notification, social media profiles, PPC, content strategy, printed materials.

London, England, Gb

IT Lab is a successful international IT support and solutions provider serving a wide range of organisations. They have been a prominent member of the Sunday Times Best Small Companies to Work For and Best Companies for ten years.Reporting directly to the CEO, my responsibilities include:• Create and co-ordinate the organisation’s Digital Marketing Strategy. • Develop and assist in brand consistency across all marketing activity.• Co-ordinate digital marketing activity across multiple Wordpress and Drupal websites, Google and Bing PPC tools, social media profiles and affiliates.• Drive content marketing through existing and new channels, maximising SEO.• Establish automated and nurture marketing schemes within the various target markets.• Introduce web intelligence and lead scoring across the marketing and sales departments.• Liaise with external agencies to deliver major website projects and campaign activities within budget and deadlines.• Create video and rich media content to drive engagement and opportunities.• Produce regular marketing activity analysis and ROI reporting with recommendations on the marketing strategy.

Project #1 Designing a range of promotional material for two UK tours of RENT for more than 15 theatres - ranging from posters, billboards, lamp signs, taxi signage and box office leaflets.Project #2 Designing promotional material for a 'Sing With Glee' Concert by the Manchester Show Choir - including posters, Facebook page banners/cover web graphics and flyers.Project #3 Designing promotional material for a 'Christmas on Broadway' Concert by the Manchester Show Choir - including posters, Facebook page banners/cover web graphics and flyers.

Reporting directly to the Head of Product Proposition my responsibilities included:• Develop and document a social media strategy for Outsourcery.• Managing the social media channels within the Marketing Plan (primarily Facebook, Twitter, LinkedIn, Google+) and investigate new channels • News and Press Release content throughout the website and trade publications.• Ensuring web copy is SEO to maximise web traffic.• Conduct on site consultation with Partners to implement go-to-market plans and establish Social Media and digital presence.• Host regular webinars for existing and prospective contacts.• Investigate new ways/methods to deliver content and messaging to the marketing place.• Report fortnightly and monthly ROI and lead generation activity.

Reporting directly to the Head of Marketing my responsibilities included:• Managing the marketing of two flagship product areas – cloud services and unified communications. Including infrastructure, hosted servers, disaster recovery and business continuity services, VOIP, video conferencing, instant messaging and email.• Work with the multiple departments and external agencies to ensure best practice, strong product positioning, brand consistency and strong conversion with new SharePoint 2010 powered website – to increase 11,400 average monthly web visits (7,300 unique) and lead generation. Utilised numerous Content Management Systems.• Align and monitor PPC campaigns to deliver business objectives and web enquiries within budget, prioritising A/B testing to obtain best results.• Identify and target vertical markets with relevant campaign activity and liaise with product and sales departments to create effective product proposition.• Work with a range of industry-leading IT technology and telecom suppliers (including Microsoft, RIM, O2, Hewlett Packard, Plantronics, Parallels, Polycom and Symantec) to co-ordinate joint marketing activity and secure funding for campaigns, events and other sales generation.• Management of budget for specific product areas, including the review and evaluation on a monthly and annual basis.• Increase quality of sales leads and assist with service proposition presentations to improve efficiency and conversion of the sales opportunity pipeline.

Responsibilities included:• Marketing the re-launch and rebrand of the Outsourcery Partner channel• Increasing average monthly visitors to redesigned Partner website from 710 to 2,050 within 3 months with over 15% directly attributable to campaign activity. • Campaign and budget management across multiple channels and activities.• Successfully secured supplier funding for joint campaign activities.• ROI reporting and campaign analysis.• Clear sales lead process for office and field based account managers.• Successfully managed a series of face-to-face workshops and seminars, along with numerous 3rd party events across the country - generating over 500 registrations.• Maintaining engaging social media strategy across Twitter, LinkedIn and Wordpress.• Produce design for interior designs of new Manchester office interiors.• PowerPoint presentation design and animation for high-profile events.• Web design and UI testing with web development teams.

Responsibilities and achievements included:• Build successful e-mail marketing strategy from scratch (reaching over 3million e-mails per annum) to drive sales and awareness for company and services – to up-sell existing customers and attract new business. Included targeted campaigns of 100-500 recipients and large scales campaigns ranging from 30,000-150,000.• Co-ordination of company rebrand project of company name, logo and brand values.• Working with numerous departments and stakeholders to co-ordinate internal brand changes.• Liaise and negotiate with creative agencies on projects for online and offline material. • Design and production of print-ready material in-house, including event stands, billboards and product collateral.• Monitor and ensure brand consistency across all channels.• Employee of the Year 2009 Finalist.• Company rebrand achieves CIM Marketing Excellence Award Finalist 2010.

Bury, Gt Manchester, Gb

Responsibilities and achievements included:• Co-ordinated projects and activities with marketing and product teams to ensure brand consistency and prime positioning of products and services.• Negotiation with numerous Hewlett Packard departments to secure funds and resources.• Managed targeted campaigns into vertical markets and multiple call-to-actions.• Assisted in product demonstrations and lead generation at high-profile technology event.• Organise campaign activity and point-of-sale material to over 160 PC World Business stores.• Improve brand loyalty across customers along with internal account managers.• Google Ad-word campaigns and SEO.• Competitor analysis, trends and ROI reporting.

Ba (Hons) Degree, Media Production

Cim Professional Diploma, B2B Marketing

Gcse - A-Levels