Alistair Millar Email & Phone Number

London, Gb

London, United Kingdom

Global consumer insight leader on 'new category' Vuse brand, which exceeds £1 billion for BAT (2022 revenue £28bn, profit £11bn). Helped guide Vuse brand to number 1 position of the global vapour market.

London, England, United Kingdom

London, United Kingdom

Led a team of insight professionals across Europe that conducted insight, strategy, innovation and digital capability projects on Coca-Cola's European sparkling brands including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Fanta, Sprite, and Schweppes.

London, United Kingdom

Responsible for delivering half of business unit profit and leading a team of 15, which included strategy, insight and innovation. We delivered demanding projects to fmcg and retail clients. I took responsibility for 'people' on top of client and project obligations and reduced a 50% annual churn to zero losses in my team.

London, United Kingdom

Headed up the Planning (aka Insight) team for Diageo's global travel and middle-east division which was realising over £400m NSV and just under £200m profit with a global team of 200. Completely revolutionised the way insight was collected, shared and actioned, which led to us being voted Diageo's best Planning team, and the best insight team in travel retail 3 years in a row.Personal highlights include helping to convince Diageo to see Travel Retail as more than a volume driver, but as a shop window for its brands, as well as launching Johnnie Walker Double Black, The John Walker and meeting Pierluigi Collina.

It was a privilege leading the insight on Unilever's £1bn Axe / Lynx brand globally for 4 of its most successful years. What was my contribution? Well, in a world where every person and every market claims to be unique and different, I worked very hard to find what united men across the world and used this to create global insights thanks to the power of evolutionary psychology. This allowed us to focus our efforts.I also provided the right amount of consumer feedback to drive executional excellence - not too much to suffocate creative brilliance, and not too little to leave marketing teams veering off into esoteric nonsense.It was a lot of fun and we grew at 20% too. We picked up a Cannes Gold Lion, made an ad with Ben Affleck, launched anti-perspirant, launched the 'Click' variant and developed 'Chocolate Temptation'.

Rome, Italy

A three year placement in Rome working in the European ice cream brand development and innovation centre with full responsibility for insight across Europe on the Magnum and Solero brand, plus providing support on Carte D'Or, Cornetto and kids' ice creams. I championed many new innovation approaches and created a pipeline of new ideas by harnessing the organisation's united creativity - cross function, cross brand and across geographies. During my time in Rome we had several successful launches including Magnum 7 Deadly Sins.

Created a European database from scratch that brought together sales, volume and shopper data for 17 European countries for the Hair, Oral and Deo categories. Sounds simple, but was extremely complex due to differing approaches and suppliers in each market.Brought the information together concisely with visual clarity and provided pithy monthly summaries for the exec so that they were on top of European performance. Once this had been set up I then began running a variety of different analyses on the data to understand issues such as - launch success criteria, advertising effectiveness, brand shopper profiles, opportunity areas, launch monitors, etc

I was lucky enough to work with an extraordinary group of people at the beginning of my career, where I was taught a huge amount about insight, innovation, communications, marketing and business. We grew Persil (and its equivalents across Europe) thanks to some great innovation with tablets and capsules, supported by strong comms. Incredibly hard work, but I loved every moment.

Bachelor Of Science (B.Sc.), Psychology

Education record