An entrepreneurial yet collaborative, creative, innovation, and learning leader focused on team performance, business leadership, and organisational culture. I specialise in winning new business and transforming major populist brands through creativity and innovation of every kind.My industry experience spans multiple elite-level US and European digital transformation and creative agencies, media organisations, and production companies. These varied experiences have made me highly commercially aware, and I take great pride in exceeding executional, effectiveness, and financial expectations. I also advise a specialist recruitment consultancy in finding GenAI creative, production and innovation talent.Beyond day-to-day responsibilities, I am deeply engaged in the AI community, have authored my agency's guide to Marketing AI (see Projects below), and mentor internal teams and external clients on artificial intelligence use cases. I am also involved in charitable initiatives to bring young people into the creative industries and write opinion pieces on creativity and technology.