Ali Sullivan Email & Phone Number

Cleveland, Ohio, United States

Greater Philadelphia Area

• Led creative marketing and planning process, including print, digital, displays and events, for internationally recognized spirits brand, Hendrick’s Gin• Oversaw all operations in Global and US Brand Planning process, including coordinating communication and deliverables between all agency teams and executive leadership• Evaluated current programming, media targeting, and brand communication to ensure reach is optimized and sales goals are feasible for local markets• Enabled growth ability and efficiencies within internal team by practicing open communication, peer reviews, and a direct overview of client expectations• Negotiated, budgeted and managed Hendrick’s Gin first :30s commercial for broadcast and developed supporting materials for a 360-degree campaign• Planned and organized phase development of a new global website• Strategized, concepted and developed new packaging and brand position for Zignum Mezcal

Philadelphia, Pa

• Directed workflow for a team of managers, web developers, copywriters andart directors in association with Hendrick’s Gin strategy• Ensured that creative and programming aligned with brand’s target audiences and strategy• Organized cross-functional activities to achieve successful, on-time launches, and ensure consistent brand positioning• Strategized and directed content used across the brand’s social channels

Washington D.C. Metro Area

• Budget, plan, execute and produce public facing events at headquarters while supervising an adaptable team• Manage external partnerships with Museum Marketing Manager to successfully produce events while keeping in line with National Geographic and sponsor’s goals. • Effectively cultivate social media efforts and maintain cross platform collaboration with NG Live, NGM and NGC through creative content• Design, build and approve monthly marketing emails, collaborating with other teams to push monthly goals, events and exhibits• Analyze competitor’s marketing campaigns to gain insight into successful strategies and apply the mined knowledge to Museum efforts• Systemize incoming inquiries, meetings, invoices and reports to effectively manage and organize interdepartmental communication

Liberty Luxe &Amp;Amp; Liberty Green

• Retain high occupancy in two luxury properties with a monthly rent roll exceeding three million dollars• Update and distribute daily, weekly and monthly reports to senior executives and investors• Evaluate client’s credit reports to ensure optimal precautions on the landlord’s behalf• Maintain relations with past clients for our growing business needs and future referrals• Control advertising and marketing strategies for two luxuries properties• Field, organize and respond to inquiries from different media outlets

Bachelor Of Arts And Sciences, Public Relations And Marketing Communication

Activities and Societies: Pi Beta Phi Bachelor of Arts and Sciences, Public Relations and Marketing Communication

Minor, General Business

Education record

Study Abroad