Alison Surgeon Email & Phone Number

Windsor, Ca, Us

San Francisco Bay Area

St Helena, California, United States

Member of the Executive Leadership Team that drove the direction of Rombauer Vineyards. Participated in annual strategy sessions to set the long- and short-term company goals. Directed sales team on tactics to execute sales and brand strategy. Author and manage revenue and sales budgets annually. Responsible for 85% of the total volume and 80% of the company revenue.

Saint Helena, California

Represented the entire outside sales team, as a member of the Executive Leadership Team with the addition of the International division and all sales support roles. Managed a team of twelve people and traveled extensively to understand our market position. Fostered and owned relationships with all trade partners (brokers, distributors, and off-premise chain accounts).

Saint Helena, California

Joined the Executive Leadership Team, managed sales within US, grew sales team from seven to nine RSMs, took ownership of all domestic trade relationships. Analyzed sales report and identified opportunities to increase sales.

St. Helena, Ca

Opportunity to demonstrate leadership within my team and gain a deeper understanding for three-tier distribution. Managed largest sales region for Rombauer in the U.S.

St Helena, California, United States

Directed, trained, and worked alongside broker sales team in the market. Managed allocations, analyzed data, identified opportunities for growth by market, varietal and class of trade.

St Helena, California, United States

Managed two of the four CA brokers. Managed sales, directed team on new opportunities and authored allocations by varietal and market. Conducted sales calls to local Napa Valley accounts.

St Helena, California, United States

Introduction to the wine business. Hosted trade guests, attended charity events for the winery, learned about winemaking and viticulture, authored sales reports and analyzed data to help CA Sales Director manage wholesale sales.

Novato, California, United States

Gained a deep understanding and appreciation for customer service. Across a multitude of industries, conducted marketing research projects through qualitative or quantitative research to better understand the customers’ opinions. Met with clients to assess project needs and goals, authored surveys, conducted studies, and authored reports to share findings with client.

Master Of Business Administration (Mba), Executive Mba - Wine

Bs, Business Administration, Marketing