Ali Taha Email & Phone Number

Dubai, Ae

- Building up the marketing team for the group and adding on the required skill sets.- Streamline the communication channels (social media, websites, newsletters and email campaigns) - Preparing a yearly calendar for the events, exhibition, awards and media engagements across the group- Managing and executing all exhibitions and events - Designing and executing lead generation campaigns and coordinate with the sales and business development team to nurture these leads and maximize the ROI from the marketing campaigns. - Planning and preparing the budgeting report with the related teams’ KPIs as per the set business goals for each entity under the group.

Dubai, Ae

- Developing a comprehensive marketing strategy serving the business objectives.- Creating a yearly marketing and communication plan.- Preparing a yearly zero-based budget.- Developing the communication mix and the key messages house along with the spokespersons matrix. - Launching several brands and leading a project of rebranding one of the most comprehensive brands that includes around 600 SKUs.- Managing media relations and working with PR, communications and advertising agencies.- Enhancing the brand image through rebranding, partnerships and activation campaigns.- Handling regional and international exhibitions, corporate sponsorship events and awards.- Part of the product development committee, contributing to the design thinking process.- Launching our sustainable range of products and being part of the sustainability leadership to meet the SDGs goals.- Helping the sales team to achieve Y2Y double digits growth by improving the market segmentation and improving the CLV. - Improving and managing content strategy through various channels such as social media, newsletters, and digital marketing and advertising.- Managing and executing several integrated ATL & BTL campaigns across the region.- Working with a cross functional team across the GCC region.- Ensuring team members meet individual and team - wide KPIs.- empowering the team on different aspects besides enhancing their wellbeing. e.g., we launched Healthy Diet Challenge and Book Club within the team!E-Commerce: - Defining the yearly sales targets and marketing budget. - Establishing a set of KPIs for the team.- Closing strategic supplying deals with platforms such as Amazon, Noon and Talabat.- Launching around 12 e-commerce platforms including our own in UAE, Qatar and Oman.- Improving the customer retention rate by 10X through applying seamless omni-channel experience and developing a loyalty program for the platform. - Achieving a Y2Y growth of 60% average in revenue.

Dubai, Ae

- Setting up yearly sales targets and the sales plan.- Supervised the daily plans of the sales team and monitored the leads assignments on the CRM.- Preparing pricing studies, customer assessment, industry research, competitive intelligence, and identified new opportunities.- Handeling key accounts and worked on drafting agreements and closing tenders in foodservice and retail sectors.- Achieved 12% growth 2 years in a row and we hit a record in gross margin for the first time in 10 years.

Dubai, Ae

- Managing all receivable accounts for the retail division.- Recording payments, reconciling accounts, applying discounts and rebates, and generating updated statements of accounts.- Coordinating with the credit and collection team to report unpaid invoices or discrepancies in payments.- Preparing a monthly report on payments received and discrepancies to be shared with the Accounts Manager and the related Sales Manager.

Dubai, Ae

- Monitoring and closing all stock transfer entries.- Reconciling bank accounts.- Managing receivables accounts and entries.- Managing general journal voucher entries.

Master Of Strategic Marketing, Marketing

Online Course, Digital Marketing

Bachelor'S In Economy (Banking & Insurance), Banking & Insurance