- Launch from scratch of a new company specializing in tobacco distribution for an international group - Establishment of the launch budget with development of P&L dashboards.- Recruitment of the sales force and all support teams.- Establishment of the sales structure, regional organization, IT, Logistic and negotiation of objectives, coverage areas and KPIs with wholesalers.

NOVAPHONE – WITEL- Negotiations and Contract signing with WIKO and ARCHOS for the distribution and brand representation for Algerian market for a yearly average turnover of 15 M $.- Market share growth of 5% despite a compression of the market and a significant increase in the number of competitors (30 brands in 2019 versus 20 in 2016).- Reorganization of the company allowed reduction of 30% of the workforce while maintaining and even improving the efficiency of some support departments (warehouse, Transit, HR, IT, after-sales service).- Establishment of a phone assembly unit in 2018 equipped with three assembly and packaging lines, a quality control laboratory and the entire process of input components and output of finished products for a 2,000,000 annual unit production capacity. - Annual market analysis for the selection, assembly and marketing of eight smartphones, three tablets and two feature phones. - Negotiation and contract finalization with a mobile operator to support distribution on a Business Unit representing 60 M $ in airtime and approximately 500,000 Gross-Adds per year.

- Samsung mobile phone distributor. Evolution of annual orders from 10 Million $ (2014) to 80 Million $ (2016) mainly due to success in the selection of products to market especially in terms of characteristics and prices.- Expansion of distribution channels (retail [opening of eleven stores under ‘’Samsung’’ and ‘’Orange’’ brands], corporate, organized market) to get out of the wholesalers' dependence (from 88% to 67%), which allowed to increase the global gross margin by around 2% annually.- Enlargement of the contract with Samsung for the distribution of CE products (TV, washing machine, refrigerators, air conditioners, small household appliances) for additional 30 million $.- Contract signature and distribution for ZTE and TECNO brands (mobile phones).- Contract signature and distribution for KSIX (Spanish mobile accessories brand) to insure a complete supply of mobile-phone products in stores.

In charge of all commercial activities: - Sales (distribution, IPOS, Corporate Sales): managing an operation with 0.5 M subscribers for around 30M $ yearly turnover. 45% market share.- Customer service, Call Centre: > Implementation and update of customer service procedures: opening of three new service centers, strengthening the Call Centre with reduction of front-line customer complaints by 20%.- Marketing, Communication: > Strong VAS strategy to offer a global and various solution to customers to maintain an average of Five $ ARPU in a country with a poor revenue per inhabitant.> Re-branding carried out in 2012 for homogenization with other operations of the group. Customer loyalty through a broad communication operation (national football team, urban billboards, raffle gift activity across the country, etc.).- P&L, Commercial Budget: > Monitoring and adjustment of liabilities on the dashboard.> Monitoring of the different indicators (revenue, cost of sales, marketing indicators, …)> Interaction with Finance, Management control, technical, administration and facilities for the sanitation of the scales, the optimization of the resources, the deployment of new infrastructures (store, network), management of sites sharing.> Direct report to Telecel CAR CEO and regular interaction with Commercial BU in Cairo.

Acting Sales Director (consultancy)Advice for restructuring all commercial activity after analysis of the existing structure and resources.

- Responsible for a team of 5 supervisors and 24 representatives in charge of visiting, developing and informing all POS affiliated with the operator.- Increasing points of sale portfolio from 7,500 to 22,000 in four years, including 7000 approved for SIM activation, spread over 15 west provinces. Year 2010 ended with 38% additional new subscribers for a region that usually represents 25 to 28% market share.- Personal implementation of POS activity monitoring tools (compliance with marketing rules, monitoring of airtime volumes, acquisition of new subscribers, recruitment of new partners, etc.)

- Managing 450 employees in four different departments (corporate sales, IPOS, Service Centres and Sales Support) across 15 provinces.- Reinforcement campaign and recruitment of teams to take care of the 1.5 to 2 million new annual subscribers during five consecutive years.- Implementation of all work procedures and coordination with the various departments to ensure support for existing customers and new ones.

Responsible of 8 Medical information and commercial representatives for the whole center area.