- Working with the team to understand our customers and establish baseline KPIs- Looking forward to solving real world problems and having an impact!

- Managed product roadmaps in an agile PED organization - Improved engineering velocity by about 30% with improved ticket refinement and communication- Implemented product operations such as PM driven quarterly sprint planning- Introduced UX practices such as usability testing, interview participant recruitment, and internal alpha testing- Oversaw cross functional initiative to deliver new tooling and migrate users off of the old system - Worked directly with the executive team on the quarterly roadmap, produced visiontype

Dear Diary Coffee is a little piece of heaven on Earth. I love chit-chatting with all the neighborhood regulars that stop in, and my staff is incredible.

Food development & manufacturing

- Conducted heatmap study of Portal core pages- Redesigned Smart Plugin Manager app. Collected customer feedback- Delivered Smart Plugin Manager trial offer experiment plan. Measured baseline data. Offered KPIs- Delivered comprehensive IA rearchitecture plan. Delivered prototype- Did product discovery for headless WordPress offering

✓ Established Product Design at WP Engine - Team of senior researchers and designers leading UX across Product Groups - Marty Cagan style Product Discovery process training delivered and adopted✓ Enabled redesign initiative - Business case for design system accepted - Redesign vision and strategy delivered - UI kit developed collaboratively and in use✓ Introduced Insights Program - Program owner selected - Monthly UX insights distributed - UX effectiveness scoring methods introduced; incorporated into Product Increment planning - User personas and training deliveredMany thank yous to my incredible team for making UX at WP Engine what it is. Their talent and hard work have made all our accomplishments as a team possible.

- Led redesign of Curations application- Contributed to new component library

- Produced and pitched functional visiontype of consumer-facing Sampling app- Redesigned key areas of the client portal

- Drove product discovery process for new Media roadmap- Tested product concepts through prototyping and consumer interviews- Led brainstorms, wireframe critiques, and other productivity exercises designed to foster consensus- Learned all sorts of things about media planning, DoubleClick, co-op advertising/merchandising, etc.- Piloted sponsored content on retail product pages- Spoke at Ignite: NYC

- Led product discovery process for mobile and emerging technology- Researched and published several articles and a couple blogs on the subject of mobile (https://medium.com/@amalialitsa/latest)- Redesigned and tested a semi-transactional email template, and achieved 146% conversion boost. Shared the story in a speaking engagement at Mozcon 2013- Designed, prototyped, and tested several apps, including an in-store iPad app which was piloted with a few major retailers- Collaborated with an amazing, small, extremely talented team <3- Spoke at Ignite: Seattle

- Designed reference and demo apps for the Bazaarvoice SDK developer docs- Built mobile.bazaarvoice.com, and researched and wrote its content- Built and tested native app and responsive design prototypes for both research and product development

- Pioneered UX Design at Bazaarvoice; functioned in a jack-of-all trades capacity- Designed many products and features on release cycle- Performed product research and testing- Wrote lots of requirements and documentation (we were waterfall at the time)- Advised internal teams regarding new product specifications

- Created Implementation Design position which grew into the UI Design team- Interviewed designers, trained team- Worked in development environment- Configured and styled client implementations- Architected tidier, more scalable front end code

- Created sales mockups- Built an internal tool that would help other designers create sales mockups faster- Maintained Bazaarvoice.com, and edited content on behalf of Marketing team- Designed print layouts, presentations, and other graphics

- Web Designer / Developer for Nion Interactive, Entrepreneurs Foundation of Central Texas, and others- Illustrator for Posture Magnetic, Nido Austin, and others

- Animated "scramble suit" scenes- ColorEngine

- Created concept art- Painted textures- SoftImage, ZBrush, Photoshop, Corel Painter

- Illustrated backgrounds for animated children's DVD series- Flash, Photoshop