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DMARC, Deliverability, email technology and product management are where it's at. I have both built and product managed tools to monitor and troubleshoot deliverability issues, provided consulting to guide clients to inbox success, and I continue to utilize my technical skills to navigate that ever evolving deliverability, email security and overall email technology landscape.I know technologies like DMARC, DKIM and SPF, the difference between strict and relaxed DMARC alignment, and how VERP can help you catch delayed bounces, and why the list-unsubscribe feature only shows up for some senders at Gmail. I can build multi-part MIME HTML emails from scratch, with proper headers, easily decode quoted-printable and encoded subject lines, and track blocking lists and sender scores using bits of shell script widgets I've put together.I also guide clients on IP warming best practices, how to request unblocking at various ISPs, and explain which blocking lists matter and which ones don't, what to watch for as the BIMI logo standard matures, how to register with Apple's private relay system to send to masked email addresses, and much more.Some of the things I've built from scratch: A double opt-in newsletter signup and sending widget. A DMARC-compliant discussion mailing list manager. A SQL-based performance calendar for a jazz club. A domain intelligence tool to help you figure out if that email domain you're sending to is valid. A tool to extract information from millions of spams a month and publish the info as a DNSBL (anti-spam blacklist). A script that downloads report output and rewrites the HTML on the fly to add in useful information and wrap it up into an HTML email suitable for human consumption. And other cool things I can't tell you about.
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Industry Research And Community Engagement LeadValimail Mar 2024 - PresentDenver, Co, UsBringing my deliverability expertise and long history in the email technology space to help connect marketers and IT/security in a Venn diagram overlapping deliverability and security, with DMARC right smack dab in the center of it all.My day-to-day includes: Troubleshooting client issues. Answering deliverability questions. Fixing your SVG file to make a better BIMI logo. Tracking data on industry adoption of DMARC and BIMI and other email technologies. Producing weekly videos to share the latest deliverability and email authentication industry updates. Blogging on the topics of deliverability, email authentication and email security. Digging into domain data to look for trends and track industry players. Hosting webinars highlighting deliverability best practices, email authentication tips and tricks, email marketing challenges, and more.And last, but definitely not least, building a growing community for folks with DMARC, email authentication and deliverability interest and questions via multiple channels, including email, message boards, Slack, and online meetups. With an in-person event or two sprinkled in here or there. -
PublisherSpam Resource Aug 2001 - PresentUsFor 20 years, Spam Resource is where I have shared knowledge about email, spam and abuse prevention, list management and deliverability. I help to define and reinforce best practices by sharing my point of view and by translating "what everybody knows" into posted FAQs and linkable documentation. My goal is to drive the rising tide of anti-spam policy improvements and highlight both bad and good actors. Also includes DNSBL.com, where I track anti-spam blacklists.It should go without saying that nothing on Spam Resource should be considered approved by or a statement of any employer I've had since the site launched many years ago. -
Owner/Lead DeveloperWombatmail Sep 2008 - PresentChicago, UsWombatmail (formerly XNND) is my cloud-based web utility that provides free, linkable DNS lookups and troubleshooting. My goal is to host a simple platform for end users to perform DNS troubleshooting, while making the maintenance and overhead as easy for me as possible. I also use it to host and share code examples for email marketing best practices, like double opt-in email validation, fun things with data, deliverability tools and more. -
Director Of DeliverabilityAweber Jan 2024 - Feb 2024Chalfont, Pa, UsDeliverability operations and product management. Operationally, monitoring for deliverability issues, watching for heightened MTA queues, blocklist and mailbox provider blocking issues, identify clients to sanction, remediate or terminate. On the product side, helping with the design, implementation and improvement of deliverability-related features and functionality. A focus area for me was assisting product and engineering with efforts to enable all clients to be able to comply with the new Yahoo/Gmail February 2024 sender requirements, and then nudge those clients toward full compliance. This also included writing and presenting a webinar on the whys and hows of Yahoo/Gmail compliance. -
Director Of Deliverability ProductsKickbox Oct 2021 - Nov 2023Dallas, Texas, UsDesigned new and improved deliverability monitoring and troubleshooting functionality. Helping clients address deliverability woes via strategic consulting. Sharing deliverability expertise and thought leadership through blogging, training/enablement and webinars. Improving email verification functionality by crunching my way through email and domain data and applying my unique SMTP-centric skills. Built a cool tool or three along the way. -
Director Of Deliverability, Salesforce Marketing Cloud (Formerly Exacttarget)Salesforce Aug 2006 - Oct 2021San Francisco, California, UsHere I managed a smart team of deliverability operations consultants, ready and eager to help clients address their inbox woes. We focused on "urgent care" style review and remediation to help quickly measure and guide on what to do to solve deliverability issues.I also built many things, including an ISP feedback loop handler and monitoring system, blacklist monitoring system, elevated bounce alerting tool, reputation auditing/overview monitoring system, and more. I provided ongoing consultation and remediation guidance on complex deliverability-related issues, email authentication and DMARC compliance, ISP feedback loops, and other random things. If somebody had a weird question about how list-unsub-post is supposed to work, I'm apparently the person they would come ask about it.I'm also a Pragmatic Marketing-certified product manager. I've designed and product managed various feature enhancements in Marketing Cloud, including email pre-header support, integration with a predictive intelligence platform, blackout calendar management, and dynamic variable reply-to header mapping and more. -
Print Designer/Web DeveloperThe Artists' Quarter Oct 1998 - Aug 2006Created initial web presence for this jazz club located in St. Paul, Minnesota. Developed all content and code. Built custom web application functionality for online calendar and email list management. Grew email list from zero to 5,000 recipients through organic search and managed email program. Managed paid search program. Designed and created posters and signage. Occasionally worked the door, once in a while having to gently suggest that unruly patrons take their business elsewhere. Left on good terms; left only because of move out of state. -
Assoc Director, Marketing OperationsDigital River Oct 2000 - Jul 2006Minnetonka, Mn, UsHelp design and execute marketing programs, focusing on the technical side of implementation and operational execution. Point person on spam issues and email deliverability issues. Worked closely with ISPs and anti-spam blacklist groups. Remediated client practices and occasionally terminated email services to clients for misuse. Did a lot of SQL hacking both on Oracle and MySQL. Built an email response handler, feedback loop processing mechanism, custom reporting and other bits and bobs. Often built the V1 of a feature first, then to have a "real" developer take it and scale it up to fit our full requirements. -
Project ManagerMail Abuse Prevention System Jan 2000 - Oct 2000Designed, created, and maintained a popular anti-spam filter called Relay Spam Stopper. Also, investigated various spam/list management issues. I created this particular anti-spam filter (Relay Spam Stopper) in 1998 and managed it as a hobby, and then for pay.
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Unix Administrator/Prepress TechnicianCenveo Colorhouse Mar 1994 - Dec 1999Started as a prepress technician, i.e. a mac jockey. Retouching, design, and execution for print advertising. Later was a unix systems administrator, where among other things, I managed the company's internet presence and rolled my own spam filters.
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Frequently Asked Questions about Al Iverson
What company does Al Iverson work for?
Al Iverson works for Valimail
What is Al Iverson's role at the current company?
Al Iverson's current role is Email, deliverability, DMARC and more!.
What is Al Iverson's email address?
Al Iverson's email address is ai****@****rce.com
What is Al Iverson's direct phone number?
Al Iverson's direct phone number is +161242*****
What skills is Al Iverson known for?
Al Iverson has skills like Email Marketing, Online Marketing, Blogging, E Commerce, System Administration, Saas, Web Design, Web Analytics, Reputation Management, Ppc, Digital Marketing, Strategy.
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