Full-service real estate umbrella with several brands including a property management division of 70 staff serving 967 clients and their portfolios spanning 2479 total units with everything from standard rental management to robust turnkey rehab management.*Company transforming results are underway!*

Following my exit as Managing Partner from Asphalt Repair Inc. I fell in love with the digital marketing and coaching world, even becoming known as “The Food Truck Whisperer” via the development of my Food Truck Profit Formula program and mastermind. But I missed the front lines of business building with teams so I transitioned back to leadership roles with coaching on the side!I love being full-time when the fit is right as much as I love supporting companies in breaking… Show more Following my exit as Managing Partner from Asphalt Repair Inc. I fell in love with the digital marketing and coaching world, even becoming known as “The Food Truck Whisperer” via the development of my Food Truck Profit Formula program and mastermind. But I missed the front lines of business building with teams so I transitioned back to leadership roles with coaching on the side!I love being full-time when the fit is right as much as I love supporting companies in breaking through growth ceilings via coaching and fractional services. The "how we engage" doesn't matter so long as I'm working with incredible people building sustainable impact!Consistent Client Results:Increased gross profits 5%-20%+Reduced owner workload by 10+ hours per weekRevenue increases of 60%+ within 60-90 days via new business development strategiesDeveloped strategic plans for ongoing operational excellence and business process improvementsLeveraged proprietary “Profit Blueprint” for profitability analysis and forecastingExecuted on business analysis to improve business models, products, client experience, positioning, and raving fan baseSystemized business operations to allow leadership to release control and trust team’s performanceCoached owners on mindset and leadership resulting in more joy, better relationships, and overall better livesPersonal Highlights & Results:RedRock Leadership Certified Sales Trainer, leading the struggling sales team of a $30MM B2B product company to its highest quarter in company historyCertified Business Coach with 2X.co to support 6 & 7 figure businesses in scalingInvited to partner with North America's largest food truck builderSought out by and partnered with a network television celebrity chefMain contributor for Pat Flynn’s “FoodTruckr.com”Designed, built & managed successful end-to-end digital marketing funnels including paid adsConsistently maxed webinar capacities due to word-of-mouth for quality of trainings Show less

Audited team, bottlenecks, and finances to refine Q4 targets resulting in slashing overhead by $20k/mo, streamlined tech infrastructure for enhanced employee fulfillment and customer experience, and refocused key employees on high-impact activities within their expertise.Implemented a retention program that revitalized a struggling warehouse team's morale and performance, doubling their Black Friday through Christmas fulfillment efficiency compared to prior years, and with the smallest… Show more Audited team, bottlenecks, and finances to refine Q4 targets resulting in slashing overhead by $20k/mo, streamlined tech infrastructure for enhanced employee fulfillment and customer experience, and refocused key employees on high-impact activities within their expertise.Implemented a retention program that revitalized a struggling warehouse team's morale and performance, doubling their Black Friday through Christmas fulfillment efficiency compared to prior years, and with the smallest team in company history.Took over faltering paid media with ads partner to overhaul creative standards, marketing reporting, and product campaigns which moved stagnant inventory, doubled revenue on several key releases, and allowed confident scaling to $80k/mo spend for November and December.Initiated and oversaw company-wide centralization systems and SOPs, including migration to ClickUp for enhanced project management, resulting in decreased loss of time and assets during churn as well as improved team collaboration with better visibility of department targets and their progress.Provided leadership coaching on advanced meeting structures, facilitating weekly and biweekly group sessions and 1:1 protocols, resulting in reduced daily communication inefficiencies and team mistakes as well as improved morale and monthly target performance.Overhauled hiring systems including execution of crystal clear role scopes and titles which quickly streamlined several performance bottlenecks and cut team redundancies, as well as improved morale. Show less

While my "official" title was Fractional COO, for this particular company stage and size that meant I was primarily in charge of growth and sales, product, profit, and people.----> Results:Doubled revenue, increased AOV and LTV 20%, and sustained 80% closing rate (a 50% increase) by envisioning and executing process improvements, product differentiation, upsells and downsells within fulfillment, and sales enablement systemsImproved program adoption via fulfillment… Show more While my "official" title was Fractional COO, for this particular company stage and size that meant I was primarily in charge of growth and sales, product, profit, and people.----> Results:Doubled revenue, increased AOV and LTV 20%, and sustained 80% closing rate (a 50% increase) by envisioning and executing process improvements, product differentiation, upsells and downsells within fulfillment, and sales enablement systemsImproved program adoption via fulfillment enablement strategies and designing custom CRM system based on client journey framework resulting in 98% of clients leaving raving 5-star reviewsAssessed levers of impact across departments then streamlined operations via process improvement and systemization including enhancement of team performance through communication and delegation proceduresIdentified customer success metrics and analyzed financial data to lead the design of KPI playbook for business management and 30-90+ day financial health forecastingClosed gaps in audience resonance by overhauling branding and messaging, including comprehensive website redesign leading to ideal target audience KPI of 95%Developed new product to increase LTV and revenue due to service capacity bottleneck, then interviewed current and past clients to validate concept, leading to significant shifts in product positioning and catalyzed a waitlist of clients for launch.Clarified company vision and led cross-functional annual and quarterly strategic development and project launchesOverhauled hiring workflow to significantly improve candidate quality and decrease hiring burdenCoached team and leadership on breaking negative habits through mindset repatterning, increasing performance through leveraged productivity, collaborating more effectively, and cultivating more daily joy for improved well-being Show less

While my "official" title was Fractional COO, for this particular company stage and size that meant I was primarily in charge of product, sales, fulfillment, people, and experience.----> Results:Increased stagnant revenue by 550% within 4 months by overhauling products, product marketing, client experience, and sales operationsIncreased event room sales conversion by 30% via a comprehensive event sales strategyReduced team labor burden and cut client… Show more While my "official" title was Fractional COO, for this particular company stage and size that meant I was primarily in charge of product, sales, fulfillment, people, and experience.----> Results:Increased stagnant revenue by 550% within 4 months by overhauling products, product marketing, client experience, and sales operationsIncreased event room sales conversion by 30% via a comprehensive event sales strategyReduced team labor burden and cut client onboarding time by more than 50% by developing custom onboarding and production systemsImplemented new hiring system resulting in an abundance of incredible humans to choose from with every hiring campaignOptimized branding, audience profiles, and market positioning resulting in more ideal clients and a 30% increase in sales conversionsTripled team while creating repeatable systems for new member training, team mentoring, role performance metrics and team retentionDesigned a robust project management system that improved the overall production process and streamlined team communication, allowing leadership to be removed from the weeds of fulfillmentDeveloped systems and led team trainings to improve how our Success Coaches supported our clients in their personal development so clients could show up more fully, authentically and consistently in creating content and recording shows Show less

Increased advertising funnel conversions 150%+ via strategic design and implementation of direct-response email marketing in order to improve lead experience and create raving fansLed digital marketing launches, event planning, and fulfillment that all resulted in seven-figure gross revenue and multiple six-figure cash collectionAdvised on the strategy and implementation of organic marketing content that consistently generated $30k - $120k with each post and pre-sold clients for… Show more Increased advertising funnel conversions 150%+ via strategic design and implementation of direct-response email marketing in order to improve lead experience and create raving fansLed digital marketing launches, event planning, and fulfillment that all resulted in seven-figure gross revenue and multiple six-figure cash collectionAdvised on the strategy and implementation of organic marketing content that consistently generated $30k - $120k with each post and pre-sold clients for $20k live event ticketsClarified marketing positioning and brand communication guidelines - improving overall marketing consistency and community resonanceCoached clients as needed, mitigated collections issues with ease and positivity, ran client trainings for mindset, marketing and sales topicsManaged comprehensive website redesign and implemented several digital marketing funnel projects for evergreen programs and live eventsDeveloped new project management system and upgraded lead tracking systems Show less

I'm incredibly proud to showcase this "failed business" not only because it empowers #RealLife transparency, but also because it was a valuable learning experience.While I had solid experience from the prior 6 years of running the asphalt company, an e-commerce and lifestyle brand is vastly different! I feel like I learned more in the 2 years of building this brand than I did in 4 years of getting my advertising bachelor's degree!The 2 main reasons this business… Show more I'm incredibly proud to showcase this "failed business" not only because it empowers #RealLife transparency, but also because it was a valuable learning experience.While I had solid experience from the prior 6 years of running the asphalt company, an e-commerce and lifestyle brand is vastly different! I feel like I learned more in the 2 years of building this brand than I did in 4 years of getting my advertising bachelor's degree!The 2 main reasons this business failed:1) Invested too much in launch inventoryWhile we did fairly well with launch, we were on such a tight shoestring budget that by spending too much (in hindsight) on launch inventory instead of doing drops or waitlists for example, we ended up limiting our advertising budget significantly which created a major hindrance on our ability to leverage launch momentum.2) Business partnership issues & gaps in contractAh yes, the timeless tale of what can happen when you mix business and romance, especially too early on! When the personal relationship came to an impasse, so did the business. Learned: have air-tight contracts in partnerships that outline as many "if this then that" scenarios as possible!***Accomplishments:Developed comprehensive business plan including detailed marketing manual and target audience profiling given the saturated motocross market.Managed WordPress website development including framework strategy, graphic design, copywriting, product pages, checkout flows and integrations, blog and SEO, as well as drop-shipping partnerships and site logistics.Developed and managed products end-to-end from design to production to marketing to sales and fulfillment.Designed and implemented marketing and sales strategies for motocross track events and our Founding Members program.Planned and directed photoshoots and video productions, including sourcing vendors and managing the editing process.Managed general ops from bookkeeping and tax filing to all account setups, etc. Show less

Won back (and sustained) the $1mil Google account after failures from previous managementProject managed multiple six-figure online advertising campaigns for partners such as Disney and NintendoAchieved on-time and successful executions of major campaigns during chaotic holiday quarters Designed and improved sales decks that supported the Regional Sales Manager in closing new key accountsAnalyzed campaign Salesforce reports in order to optimize upcoming campaigns… Show more Won back (and sustained) the $1mil Google account after failures from previous managementProject managed multiple six-figure online advertising campaigns for partners such as Disney and NintendoAchieved on-time and successful executions of major campaigns during chaotic holiday quarters Designed and improved sales decks that supported the Regional Sales Manager in closing new key accountsAnalyzed campaign Salesforce reports in order to optimize upcoming campaigns and showcase client ROILed the creative strategy and risk mitigation for upcoming campaigns on Walmart.com Show less

Delivered small-group sales, communication, emotional intelligence, motivation and leadership trainings to corporate clientsConducted sales and communication seminars at the Pinellas Realtor Organization (PRO) eventsDelivered one-on-one coaching and trainings to corporate clients for sales optimization, team performance mitigation as well as communication and management principlesBecame trained in DISC behavior profiling and thereby provided debriefing sessions for… Show more Delivered small-group sales, communication, emotional intelligence, motivation and leadership trainings to corporate clientsConducted sales and communication seminars at the Pinellas Realtor Organization (PRO) eventsDelivered one-on-one coaching and trainings to corporate clients for sales optimization, team performance mitigation as well as communication and management principlesBecame trained in DISC behavior profiling and thereby provided debriefing sessions for corporate teams in order to improve team communication and performanceGraduated the Systematic Foundations course and regularly attended Advanced Level Sales Trainings Show less

Grew revenue from $60k/year to 7-figures during the recession by overhauling every area of the business from the model to branding to marketing operations as well as operations and fulfillmentSustained 25% gross profit increase via pre and post-job systems to reduce financial risks and client attritionBecame “Purple Cow” of market and launched integrated marketing campaigns achieving 4-6+ month waitlistBuilt two crews of loyal employees by implementing a “second-chance”… Show more Grew revenue from $60k/year to 7-figures during the recession by overhauling every area of the business from the model to branding to marketing operations as well as operations and fulfillmentSustained 25% gross profit increase via pre and post-job systems to reduce financial risks and client attritionBecame “Purple Cow” of market and launched integrated marketing campaigns achieving 4-6+ month waitlistBuilt two crews of loyal employees by implementing a “second-chance” hiring program for ex-convictsCreated comprehensive budgeting and pricing systems to forecast financial health from each job, and overall profitability, increasing profits from avg 5-10% to avg 15-30%Designed magnetic bid packages that were highly revered by the construction industry resulting in requests of franchises to purchase our entire system Show less

Designed commercial real-estate marketing packagesEstablished new potential client relationshipsManaged client and lead databases