Split Nutrition is A Better Way to PB&J™  IN A Pack. We set out to change the way adults and kids alike enjoy PB&J by making it accessible on the move - and making it with the best ingredients we could find. Say hello to a convenient combination of better-for-you meets delicious nostalgia.As Brand & Creative Director for a first-of-its-kind, patented product with national retail and digital distribution, Ali leads communication of the brand and product messaging to drive interest, trial and sales at scale. She's actively overseeing and creating all campaigns, CRM materials, packaging, content, partnerships and more with a precise eye for aesthetically clean, engaging deliverables.

With years of experience in creating branded content strategies in diverse fields (from e-commerce to editorial media), I help brands establish their digital voices by creating content plans that will drive consideration and awareness within relevant audiences.Consulting service highlights:-- Digital Content Kickoff Plans (Ideation & Execution)-- Project Managing for Brand Marketing Campaign Content-- Social Media Content Strategy (Calendar & Comms Plan) -- Brand Voice & Style Guidelines for Social Platforms-- Influencer Campaign Strategy & Management-- Experiential Activation Ideation, Management & Execution

Ideating and executing digital and social strategy to promote the Flourish Ventures mission of backing entrepreneurs whose innovations will help people achieve financial health and prosperity. Producing original written, video and visual content to share the exciting developments and stories of our portfolio companies. Learn more about how Flourish is supporting #Fintech ideas and innovations: flourishventures.com

Day to Day:-- Focus on driving Jet’s influencer and digital content strategies to promote brand consideration, awareness, and credibility through digital content and activations-- Solely managing day-to-day communications with influencer talent and their agencies to develop content that drives consideration-- Optimizing influencer content campaigns (photos & videos) for paid social media campaigns and other marketing materials-- Developing content engagement strategies using performance-based insights-- Aligning with Jet and Walmart leadership teams to spotlight key moments within company product updates, corporate moments, talent brand events and social good initiatives through branded content -- Working cross-functionally with creative teams and marketing needs to produce campaign creative assets optimized for digital media channelsProjects of Note:-- Led social media strategy for Walmart Oscars 2018 partnership to drive engagement and conversation towards ‘The Box’ campaign -- Spearheaded Mason ‘Yodel Boy’ Ramsey’s live-streamed concert at his hometown Walmart after his whirlwind rise in pop culture -- Developed and managed Jet’s brand relaunch press event in September 2018 (‘Jet Townhouse’) to emulate the Jet shopping experience catering to the needs of New York lifestyles

-- Leading brand social media strategy for owned platforms (Facebook, Instagram, Twitter, YouTube, Snapchat LinkedIn) for both the Jet.com brand and the Walmart brand to drive community engagement-- Developing, briefing and executing recurring social ‘streams’ and evergreen content to promote awareness, consideration, brand love and reach assigned benchmarks-- Providing strategic KPI’s and creative strategies for consistent social platform transformation-- Managing creative digital video content development and execution for corporate communications, editorial and promotional use

-- Spearheading the digital media and editorial content strategies for iHeartMedia’s six unique New York based brands, reaching over 3.5 million monthly unique visitors (Z100, Power 105.1, 106.7 Lite FM, Q104.3,103.5 KTU, and WOR710)-- Creating content and opportunities to bring audiences to each brand's site to meet competitive digital goals-- Developing and executing social media strategies to successfully communicate each brand’s voice while simultaneously increasing engaged follower growth-- Collaborating with digital sales teams to develop branded entertainment/social media opportunities-- Monitoring monthly and annual digital pacing goals for page views, unique visitors, and total listeners utilizing the iHeartRadio stream-- Rapidly (and cleverly!) responding to and capitalizing on news and pop culture trends in order to promote brand awareness and drive traffic-- Executing in-app push notifications within iHeartRadio

-- Responsible for communicating the voice of the iHeartRadio brand by creating and executing innovative content on marketing campaigns and social media platforms.-- Managing iHeartRadio social media accounts (Twitter, Instagram, Facebook, Snapchat, Vine) on a daily basis.-- Developing engaging, quick-witted copy for campaigns representing the iHeartRadio app and its high-profile events (iHeartRadio Music Festival, iHeartRadio Pool Party, Jingle Ball).-- Find opportunities to gain listenership and brand awareness of the iHeartRadio app through marketing tools such as mobile push notifications, targeted emails and social media platforms.

-- Assisting with development and production for original written, audio and video content for Clear Channel Media + Entertainment NYC online platforms (Z100, 103.5 KTU, 106.7 LiteFM, Q104.3, WOR710, Power 105.1 and iHeart Radio).-- Creating and executing original digital content for NYC market stations, including (but not limited to) news articles, featured sound clips, photo galleries, videos, online promotions and special events.-- Producer: iHeartRadio's weekly "5 Things You Need To Know" featured on iHeartRadio video platforms nation-wide and OK!TV programs ( www.iheartradio.com/5things )

-- Maintaining content and design elements of WOR710.com, managing WOR710 social media outlets, gathering and editing freelance writing content, compiling weekly digital performance reports.-- Project management, marketing, and sales for all WOR digital properties and online platforms including WOR podcasts and live web streaming.-- Producing and writing web-based articles for The John Gambling Show, The Joan Hamburg Show, Dr. Joy Browne Show and The Governor David Paterson Show.-- Hired upon graduation following completion of prior production assistant internship experience at WOR710.

TA for entry level course for Elon University first-year students.

-- Contributed to story development by researching current events, guests biographies, and up and coming trends in order to assist in content development.-- Assisted in managing and producing material for web content and social media outlets for The Joan Hamburg Show.-- Shadowed and participated in live program broadcasts.-- Edited and compiled existing content for “Best Of” broadcasts.-- Communicated with program guests and talent prior in order to schedule, organize and follow-up studio tapings.

Intern at the New York Corporate Relations Department located in Hauppauge, NY. Completed a 3 week accredited internship including the tasks of planning service events, composing media releases and attending regional conferences.