+ Product vision and 1, 3, and 5-year horizons for key boot camp products.+ Product strategy using user stories, roadmaps, MVP requirements documentation.+ Cross-functional team enablement: marketers, user experience, curriculum designers, and engineers. + Built and optimized learning experiences for student outcomes and profitability. + Co-created flagship asynchronous edX products. + Created the SOPs and architecture for the edX-branded products while taking these new product types from 0-1

+ Iterated on existing GTM market strategy to raise annual product revenue 31% YoY.+ Utilized consumer preference data and new media targeting strategy to increase leads by 62% in “unclaimed” regions and improved qualified conversion by 15%.+ Co-led a cross-business line team to create a shared understanding of our customers across business lines and spearheaded a universal data collection strategy. + Led cross-functional teams of marketers, curriculum designers, and engineers to build and optimize learning experiences for student outcomes and profitability.

+ Highly-rated presenter at CASE District V conference on the research and selection behavior of prospective incoming Gen-Z students.+ Devised and executed integrated marketing campaigns, driving growth of 4% in female masters/doctoral students and 8% in underrepresented minority (URM) masters/doctoral students.+ Collaborated cross-functionally on brand strategy for the College of Engineering's NEXUS online learning program and Digital Asset Management system selection.+ Managed a team of 6 to deliver innovative web products, expanding the office from a communications shop to a full-fledged communications and marketing operation.+ Developed mobile application strategies that delivered results.

+ Site strategy for Michigan Engineering websites, including the creation of scalable department "web pack" products+ Agile project management for web team products.+ Champion of SMART goal setting, transparency, and knowledge sharing across the college, University, and with peer universities like UC-Berkeley, Georgia Tech, Cornell, etc.

+ Acted as the in-house authority on analytics, metrics and tracking the success of communications projects and products. + Established KPIs to assist in-office content creators in the production of SEO- and assistive technology-friendly content+ Contributed technical recommendations for the development team to optimize existing properties for SERP rankings, site speed and overall user experience+ Created personas for key target audiences and subsequent product requirements for website builds and lead-generation campaigns

+ Optimized existing framework in partnership with the user experience and technology teams to recommend features and functionality to improve customer experience.+ Created content ecosystems and strategy for campaigns and energy subsidiaries.+ Established content hierarchy and imagery recommendations based on marketing plan and company priorities.

+ Digital thought leadership used in social strategy (including media spend), inbound marketing techniques, and website design & content strategy.+ Leveraged business goals and target audience data to create actionable marketing plans to tie digital channels with traditional marketing tactics+ Ensured continuity of online properties with offline to present a cohesive brand identity+ Hands-on management of programming teams, including CMS training for client partners+ Content audits and content strategy creation for websites, email marketing, and social media channels

+ Created marketing strategy and advertising campaigns for franchise owners, which tie in to corporate-led initiatives and brand standards. + Responsible for over $1.5 million in fully integrated marketing campaigns spanning TV, radio, print, direct mail, email marketing, web & social media presence, and outdoor advertising.+ Regular presenter at national client conferences+ Key creator of continuing education marketing documents for clients & their employees+ Budgeting, project management and strategy

+ Managed client relationships, account planning, budgeting, estimation, and project management to ensure successful outcomes.+ Developed strategies for CPG, online education, and eCommerce apparel clients, including rating platforms, loyalty programs, and website redesigns.+ Achieved an average organic growth of 150% across five previous-year clients.+ Led new business pitches, creative concepting sessions, and created Scopes of Work and estimates.+ Implemented a network-wide culture initiative that enabled co-workers to share ideas and learnings.

• Developed comprehensive social media strategies and compelling copy to increase client engagement.• Orchestrated 360-degree brand experiences across multiple channels, from experiential events to digital campaigns.• Conducted thorough digital campaign analysis, including online listening studies and competitor research.• Established brand tone of voice and crafted engaging social media content based on audience insights.• Led a team of three onsite content creators and managed a network of 48 community managers to produce impactful digital assets and elevate regional social media channels.

+ Managed resource allocation, freelancer recruitment and onboarding, and project cycle management in the digital department.+ Collaborated closely with project managers to oversee projects from initiation to completion.+ Successfully coordinated and assigned daily tasks for a team of 26 creatives whilst proactively identifying and addressing scheduling conflicts.+ Ensured scope of work aligned with budget across all projects, including managing reconciliation for up to 14 brands encompassing an average of 7 projects per brand.

Edited press releases submitted by clients for content, readability and grammar. Formatted press releases for html display on Marketwire website and dissemination to major media hubs such as Yahoo! Finance, Reuters and the Associated Press. Assisted clients in maximizing the effectiveness of their press releases with Social Media and Search Engine Optimization.- Selected by management to join team concerned with the development and troubleshooting the new xhtml platform, through which the company now processes all press releases.- Created seven training PDFs and PowerPoint presentations implemented companywide, as well as personally trained new editorial team members in time management, media relations and office procedures.- Recognized as consistent top producer for the editorial department, processing an average of 11% of all press releases each month for a department with 30 editors (over three times the average production of other editors).

Processed and issued checks for vendors and utilities to reconcile bank accounts with balances due. Drafted responses to potential new clients, responded to fan mail, as well as read and logged all potential security threats. Prepared home and office environments for photo shoots and taped segments for Chicago Magazine and HARPO.- Researched and hired a new IT team to manage computers, servers, software and BlackBerry devices, resulting in lower technology services costs and less down time due to hardware and software outages.- Hired, trained and oversaw interns, which allowed office manager to reallocate time to high-priority projects, including researching more cost-effective healthcare plans.- Promoted from administrative assistant role after only four months of employment, based on demonstrated exceptional job performance.

Developed media leads for handheld devices. Created proposals using Fireworks and PowerPoint to persuade media brands to supply content.- Selected to attend offsite media-pitch meetings in Manhattan and Washington DC. First intern in history of the firm selected to participate in such meetings.- Designated by director of the New York office to act as a liaison between New York office and Ericsson Mobile Media Brand headquarters in Munich, Germany.