• Oversee development and execution of comprehensive content strategy aligned with marketing goals• Manage team of writers, editors, and content creators to ensure high quality, engaging, and brand-consistent content• Coordinate with media buyers (Google, Meta, Tik Tok), ensure new content is tested effectively and winners are scaled.• Conduct regular audits and analyses of content to measure effectiveness and make data-driven decisions for future initiatives• Ensure content alignment with business objectives and optimization for various channels/platforms• Stay up-to-date with industry trends and best practices to ensure content remains fresh, relevant, and competitive in rapidly-evolving digital landscape

As a Marketing Manager, I developed and implemented strategies to increase brand awareness, managed budgets and collaborated with cross-functional teams. I created and oversaw the development of high-quality marketing materials and content across various platforms while monitoring and analyzing metrics to track effectiveness. I also stayed up-to-date on industry trends and oversaw content calendars for consistent content flow.

As a Marketing Assistant, I created and managed organic content for all social media platforms, optimized SEO, wrote blog posts and emails, provided sales support, managed PR and community engagement, and provided assistance with event photography and videography. I utilized software tools such as Wordpress, Hubspot, Adobe Suite, and First Class to deliver high-quality marketing materials that engaged and inspired customers.

I oversaw multiple branded restaurant platforms, created marketing reports, updated websites with fresh content, and produced original visual content for social media. I also led marketing efforts around branded events and conducted long-term research projects. My software expertise included Wordpress, Adobe Photoshop, Final Cut Pro, Hootsuite, and Mailchimp.