Alix Wright Email & Phone Number

San Francisco, California, Us

- Partner with cross-functional teams to develop strategies for Gap Inc. corporate campaigns in service of our company priorities while owning communications planning, messaging development and tactical execution across internal and external channels.- Provide executive support for Gap Inc. company officers including development of briefing materials, talking points for speaking opportunities, team and third-party partner written communications and social media presence and voice. - Develop agenda and project plan for functional Town Hall meetings and own creation of content while collaborating closely with company officers and cross-functional teams. - Own the narrative for Gap Inc.’s partnership strategy and support proactive and reactive media relations efforts for the company’s international partnerships division including crisis communications as needed.- Position the portfolio of brands across the globe through consultation with franchise and licensing partners on how to bring the brands to life for vastly different set of international customers. - Develop cross-channel storytelling with an understanding of varying objectives and audiences

San Francisco, California, Us

- Consulted international franchise and licensing partners on their marketing strategies, with a focus on PR and communications, to ensure messaging alignment and to protect the global brand vision and processes. - Partnered with cross-functional teams across a matrixed organization to understand, adapt and translate US public relations strategies for franchise partners to leverage in global markets. - Created and shared PR plans and materials with franchisees on a seasonal basis and consulted with them on how to adapt for their regional business needs.- Developed and strengthened relationships across a matrixed organization with social media, brand marketing, business development, legal, investor relations and communications.

New York, Us

- Coordinated global editorial requests for luxury and commercial womenswear brands- Coordinated and implemented seasonal press strategies targeting long lead, short lead and digital media outlets. - Planned and executed seasonal events, including the fashion shows held during New York Fashion Week.- Recapped information on industry and competitor intelligence, trends, editorial highlights on a seasonal basis.

New York, Us

- Assist in coordinating global editorial requests for the men's and women's Luxury brands. - Create monthly placement reports to showcase editorial coverage.- Coordinate the planning and execution of seasonal press presentations and events.- Recap information on industry and competitor intelligence, trends and editorial highlights on a seasonal basis.

New York, Us

- Trafficked all incoming and outgoing RTW and accessories samples. - Organized and coordinated the nine members of the fashion team's New York Fashion Week's schedules.

Bachelor Of Arts In Journalism And Mass Communications, Public Relations

Education record