Alexandra (Alix) Edmiston Email & Phone Number

Ca

An award-winning Toronto-based independent communicator specializing marketing and corporate communications – blending traditional and digital Select Engagements...Canadian PR Lead Red Hat Canada, a subsidiary of IBM, global leader in open source, and co-founded by Canadian Bob Young. Since 2017, I've organized Red Hat Canada's annual Women + Leadership evening, fostering dialogue among women in the tech sector to address leadership challenges and promote diversity and inclusion. Through this initiative, we've created a vibrant community of over 500 women and allies.• Former PR lead for NCR Canada, developed Communications plan and thought leadership platforms to promote benefits of self-service, Canada’s leadership in digital payments, and the need for more diversity in Canadian IT. President profiled in the Corner Office in the Globe and Mail and NCR highlighted in series I wrote for the National Post. Forged relationships with industry groups with business leaders through speaking opportunities and awards.• Developed Communications plan for two global NCR CEO visits to Canada to promote NCR Canada’s self-service leadership role -- planned an executive roundtable with top business leaders and clients, prepared CEO for employee event, and secured NCR’s first appearance on Headline, Business News Network’s flagship show, where they dedicated the entire half hour to NCR and rise of self-service.• Led change management across RBC’s GTO business unit – communicated five-year strategy to their 18,000 global employees using leader-led dialogue to establish strategic alignment and individual contribution. This was the first time this was done at RBC and other units adopted the program and customized it for their employees. Worked with team to sell project to senior management, developed support materials, managed train-the-trainer and measured success. Co-presented the case study at the IABC World Conference in Vancouver in June 2006.

Acted as chair of the Canada East region representing 2000 members across Eastern Canada which represents Ontario, Quebec, Newfoundland and the Maritime provinces.

Chicago, Illinois, Us

Founded in 1982, IABC Research Foundation serves as the research and the Foundation development arm of the International Association of Business Communicators. Led development of a study on generational differences with Deloitte that was presented at the 2008 IABC World Conference in New York City.

Toronto, Ontario, Ca

• RBC Royal Bank - 2005-09 - Engaged as a full-time consultant in Global Technology and Operations (GTO) handling the daily issues management to safeguard the reputation of the bank, provided media counsel to executives to showcase GTO as a technology and innovation leader in the industry, and also supported a number of transformational change initiatives• Developed all leader communications to employees and leveraged emerging technologies like blogs, online video and e-newsletters help support a high level of employee engagement. • Helped communicate the GTO five-year strategy to their 18,000 employees using leader-led dialogue. I co-presented the case study at the IABC International Conference in June 2006. I also helped enhance process for managing issues and incident across RBC and standardized messaging for spokespeople.

International Association of Business Communicators (IABC)President, IABC/Toronto – May 2004-May 2005President of this 15-person chapter board -- which represents 1800 communications professional across the GTA, the largest chapter in the IABC global organization Achievements- Led team in developing the first three-year strategic governance plan to ensure future growth and stability for this chapter of 1800 members. - Hosted a leadership conference called The Naked Communicator: Transparent and Trusted - attracted over 80 leaders from across our district (which captures Ont, Que, Atlantic Provinces and Caribbean). - Launched the first IABC Canadian Salary Survey - launched at the Toronto Stock Exchange and highlighted in Globe and Mail and Marketing Magazine. - Forged relationships with organizations attracting record breaking sponsorship.- Media plan increased profile of chapter and benefits of our profession - garnered front page coverage in the Globe and Mail`s Careers Section in a feature store I wrote for executives called Conducting Yourself as a Communications LeaderDeveloped the first Annual Report to Members

Toronto, On, Ca

Summary of PositionAs a member of the association’s four-person Senior Management Team, responsible for establishing the association’s marketing and communications strategic direction to enhance their external profile. Oversaw member communications, media relations, educational offerings, marketing strategy, bi-monthly member magazine, association website, and marketing of national conference. Effectively managed a department of three and a budget of over $500,000.Some of my achievements include….• Developed and launched first national media relations strategy to increase public profile of organization – in a two-month period successfully achieved coverage on page 2 of The Globe and Mail and all of the top tier newspapers. • National Conference marketing strategy helped achieve record attendance, media coverage and $70,000 in sponsorship revenue from key business partners like Toyota, Oracle and Grand & Toy. • Launched PMAC’s first-ever National Advertising supplement in Canadian Business Magazine

Toronto, Ontario, Ca

Canadian Association of Insurance and Financial Advisors (CAIFA) - Sept. 1998-May 1999Manager of Communication/Director of MarketingSummary of Position - Led a team of three charged with enhancing member magazine and website. Promoted to Director of Marketing during a restructuring four months later. Achievements• Managed and coached a young team through the association’s first-ever organization-wide restructuring.• Upon my arrival, executed the association’s first-ever membership recruitment promotional campaign. Helped re-brand the membership conference. Worked with the vice-chair to attract sponsorship from leading financial services organizations, like Mackenzie Financial, who provided $50,000.

Toronto, Ontario, Ca

Summary of Position Worked at RBC Payroll Technologies and ADP Canada, who purchased the business. • Interviewed at Royal Bank for Assistant Manager and was hired as manager of Marketing and Communications. Led department through merger and drafted and executed Marketing and Communications plan. Department responsible for all marketing materials, client communications, trade shows, sales conference, and advertising. Effectively managed a department of three Achievements• Worked with strategic marketing firm to craft the high level marketing and communications business plan and new image for the new company. Successfully planned sales conferences in cottage country.

Women'S Executive Leadership Program, Leadership

Digital Marketing Management

Abc, Accredited Business Communicator

Certificate, Self-Employment

Bachelor Of Applied Arts, Journalism, Post Graduate Program (Jrad)

Bachelor Of Arts (B.A.), Psychology