Alix Fiveash Email & Phone Number

Sydney, New South Wales, Australia

Storytelling - audience engagement - visual design - community buildingAustralian National Maritime Museum (ANMM) tells stories of the sea and is home to the national maritime collections, exhibitions, research and archaeology.

101 - 115 Williams St, Darlinghurst

Australian Design Centre (ADC) is a major contemporary craft and design organisation igniting creative ideas and building cultural vibrancy. Through our exhibition, festival, touring, retail, publishing and learning platforms, we take a lead role developing and supporting Australia’s makers and designers and building audiences for their work across the country and internationally. My role covers many areas of the organisation. Content management including digital stories, exhibition pages and web management, electronic newsletters, media releases, social media content development and delivery, promotion of exhibitions, touring exhibitions, events and workshops to attract attendance. I manage the ADC brand and Sydney Craft Week Festival for all printing, digital and content usage. I manage and mentor graphic design Professional Placement Interns for the organisation. I am also the fundraising manager and work closely with the CEO and Board to develop and deliver strategic fundraising programs fostering donor relationships, and building partners and sponsors for the organisation.

Sydney, Australia

Fine Music 102.5 is a not-for-profit community radio station and publisher based in Sydney. Providing a mix of classical, jazz and contemporary music via FM, digital radio, web stream, phone apps and external radio platforms - 24/7 to more than 250,00 listeners in Sydney on a weekly basis plus a worldwide audience. My role is focused to provide marketing and communications support of the business priorities. From this base, I develop and implement strategies for financial streams of advertising, subscribers, philanthropy with major events and campaigns across the year. Highlights• Introduction of Digital Strategy and Content Marketing Plan to consolidate the digital platforms and led to a substantial increase in community engagement and reach• Training of key presenters in social media for promotion of programs• Developed creative strategy and calendar of campaigns for philanthropic activities annually and support of successful major fundraising / donor events• Renewal of loyalty and reward programs for station subscribers • Support of the Salesforce CRM implementation as part of a company-wide roll-out and development of campaigns using database information to target stakeholders• Successful marketing and communications activities to support major events: 40th birthday celebrations Live from Town Hall and the Young Virtuoso Award 2015 leading to strong audience attendance, digital reach and potential subscriber leads• Maximisation of on-air, print and EDM station sponsorship agreements through development of concept and creative including scripting of audio, marketing collateral• Development and training of a team of casual volunteers working on marketing outputs and projects

Ultimo, Sydney

ABC Local Radio has a network of over 60 stations across Australia. It is more than just radio but rather a gateway for communities - covering online, digital and smart device applications to inform, entertain and provide emergency service support. While working for Local Radio NSW, I supported the flagship Sydney station 702 ABC Sydney and ten regional stations across NSW.My duties include; Audience acquisition strategiesBrand managementStakeholder partnershipsEvent managementBudget managementDigital marketing including EDM, social media, print media, advertising, Web publishing and maintenanceHighlights•Winning ABC Local Radio Award for Best Marketing Campaign 2012 relating to the successful ABC Program– EXHUMED: the best bands you’ve never heard of. •Planning and coordinating the Andrew Olle Media Lectures for 2008, 2009, 2011, 2012. The lectures which were universally regarded as highly successful, attracted high profile personalities and were staged within budget.•Coordination of the KNIT IN campaign and event across NSW including 10 regional stations, 109 external locations including libraries and a major metro event for 1000+ audience at ABC Ultimo in 2012. •Negotiated and developed 702 ABC Sydney audio guides for Sculpture by the Sea using QR codes for smartphone links onsite and in promotional materials which resulted in over 10,000 downloads. •Coordinated development of mobile phone app and podcasts for VIVID Lights, Sydney 2009 and 2011 •Coordinated and negotiated external stakeholders for partnerships in the Concert to Help charity fundraiser for Earthquakes and Floods 2008 which raised over $116,000.

Parkes, Canberra

I was a Marketing and Communications Officer for the National Gallery of Australia. I had the pleasure of developing and implementing marketing and communications strategies for attracting audience and gaining media coverage for major, secondary, travelling and youth exhibitions and events. I developed and managed media relationships with local and national media organisations, coordinated interview and editorial requests, media events, and supervised media visits.Key roles and duties:Media officerPublicistMarketing and promotions for international, national exhibitions and support programsBrand managerEvent organiserDigital MarketingHighlight:I researched, wrote and coordinated professional guides on Protocols for Indigenous Australians Culture for a National Gallery of Australia: Travelling Exhibitions Marketing guide in 2005 for all Australian Regional Galleries.

Ba Visual Arts, Sculpture And Drawing

Master'S Degree, Marketing Communications

Incomplete