Alix Leng Email & Phone Number

Paris, Fr

Paris, Ile-De-France, France

AC Consulting - Webmarketing Consulting firm, performance-driven. #Ecommerce #LeadGenerationWe design and operate digital acquisition strategies for our clients, to boost your ROI.Learn more about our method and values here!www.ac-consultingfirm.comChannels: Google Ads (Search, Shopping, PMAX, Display, YouTube), Microsoft Ads, Facebook & Instagram Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Twitter Ads, Reddit Ads, Taboola, Outbrain & more.

Paris Area, France

Admo.tv - Leading drive-to-web analytics platform for TV & Radio ad campaigns.Admo.tv allows advertisers to maximise their TV & Radio campaigns effiency, by measuring and amplifying their drive-to-web (DTW) impacts: online visits & conversions, branding effect and drive to store impact.Worked part of the Ops Team. I was responsible for managing a book of business of 21 top tier advertisers (>120 TV & Radio campaigns).As Senior Media Analyst, my missions included:● Internal & external trainings on Admo.tv’s products and on the DTW ecosystem● Designing and building out DTW tracking strategies to meet business challenges (ROI, brand visibility, offline/online synergy)● Analysing TV campaigns to provide Marketing Manager & Executive Teams with strategic recommendations to boost their DTW impact (CAC up to -26%, visit/GRP up to +44%).● Drawing up automated analytical tools for the Ops Team (Sisens & Excel)● Cross-department project management including Data, Marketing and Ops Teams

Paris 11, Île-De-France, France

Orixa Media - Digital Advertising Agency.Worked part of the Digital Paid Media team. I was responsible for managing and growing a book of business of 18 accounts, representing a monthly budget of €380.000.As Multi-channel Account Manager my missions included:● Building out and optimizing paid media campaigns across various ad networks (AdWords, Bing Ads, DBM, YouTube, Facebook)● Identify key insights to help meet and exceed client's goals (ROI, Branding, Traffic)● Growing existing accounts with high potential (+21% investment QoQ)● Conduct account auditing to pitch prospects (+4 new clients, +€30k monthly budget)Tools: AdWords, AdWords Editor, Bing Ads, Bing Ads Editor, Double Click Manager, YouTube, Facebook Ads, Power Editor, Google Data Studio, Google Analytics.

Paris - France

Bing Ads - Microsoft’s Paid Search Platform that helps advertisers promote their business.Worked together in a team of 10 to support 1 Account Executive and 2 Account Managers witha portfolio of 8 FR based agencies, with about 300 clients across a variety of different verticals who advertised with Bing Ads.As Key Account Manager Assistant my missions included:● Delivering operational support on SEA & Shopping campaigns and outstanding customer service experience to Bing Ads’ advertisers● Building out insights and developing innovative strategies to improve client’s ROI & conversions● Drawing up internal scorecards optimization and dashboard● Working together with the Account Managers Team to pitch high potential new businessesTools: Bing Ads, Bing Ads Editor, Power BI.

Rouen - France

Sports Office - Sport Department of Neoma BS (ex ESC Rouen)The Sports Office is comprised of 32 students driven by their passion for sport. Grouped in operational clusters, our mission is to provide campus students with a daily sporting life. And organizing sport competitions and events involving thousands of participants, from NEOMA BS and other local and national universities.As President my responsibilities included:● Team management (a 32-people team)● Budget management (270,000€)● Developing sponsors portfolio (Pepsico, Deloitte, Apurna, Henkel)● Coordinating the activities of sport actors (coachs, clubs, facilities)● Organizing sport events & competitions (up to 2,000 people)

Welcome City Lab - Paris - France

Storefront - #1 marketplace for finding and renting pop-up & short-term retail spaces all around the world.As Business Analyst my missions included:● CRM (Sellsy)● Trade data analysis and reporting● Identifying growth opportunities and developing commercial offer

Rouen - France

ESC Sans Frontières - Humanitarian and development aid association of Neoma BS (Ex ESC Rouen). ESC Sans Fronitères supports education in Senegal, Cambodia and Peru, since 1993.It raises funds and provides tailored solutions to answer local issues.ESC Sans Frontières was elected the best student association in 2015 by EY, and #2 in 2016.As Corporate Relations Manager my responsabilities included:● Reviewing communication contents● Developing sponsors portfolio (Société Générale, Région Haute-Nomandie, EY) ● Fund raising by participating in project competitions (€19,500)

Sales And Marketing Development

Sales And Marketing Development

Preparatory Class For Business School (Option Economics), Economics

Two-year intensive preparation courses for entrance exams to the top French Business Schools; Courses on Economics and Humanities.