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A strategic and transformative leader with 18+ years at a global CPG company, offering a comprehensive General Management perspective across key areas: Customer Strategy & Development, Brand Marketing, Omni Shopper & Retail Media.Proven track record in managing retailer strategies and activations, driving $2.3B in annual sales across 14 categories including #1 & #2 market leading brands. Demonstrated success in guiding brands through all stages of their lifecycle—from launch to maturity—by implementing effective growth strategies tailored to each phase. Renowned for building and leading high-performing teams, with 92% of direct reports advancing in their careers under my mentorship. As part of the Leadership Team, I am a core contributor to shaping organizational strategy, driving top-line growth and enhanced profitability. Proud to be a key owner in increasing company value, and leaving a lasting legacy.My future aspirations are to continue to build high performing teams, challenge status quo, remain accountable at the highest levels, and to leave a positive imprint on the marketplace. Combining a successful career with an equally satisfying life balance will continue to be my guiding principle.
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Director, Customer Development & Strategy- HaircareKenvue Nov 2022 - PresentSkillman, New Jersey, UsAccelerate category and brand performance for five haircare brands (OGX, Maui, Rogaine, Neutrogena, Aveeno) by developing industry-leading strategies, enhancing customer centricity, and driving strategic partnerships with retailers. Revitalized Kenvue hair brands by focusing on core fundamentals and targeted retailer activation. Directs a cross-functional team in creating and implementing consumer-centric goals by evaluating trends and translating insights into actionable strategies both internally and externally.
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Director Of Omni Channel Shopper Marketing & E-CommerceJohnson & Johnson Dec 2020 - Nov 2022New Brunswick, Nj, UsSpearheaded the development of a new Omni-Channel Marketing function within Johnson & Johnson Consumer iconic brands (Tylenol, Zyrtec, Neutrogena) to unlock profitable growth from e-commerce and build strategic retail partnerships. Improved digital penetration by establishing a new digital competency model for search, pickup, and in-store capabilities, enhancing the seamless shopper experience. Acquired new high-value audiences by leveraging precision marketing, optimizing media spend, and using analytics to adapt strategies. -
Senior Brand Manager, Neutrogena® SuncareJohnson & Johnson Jun 2019 - Dec 2020New Brunswick, Nj, UsDirected comprehensive strategies for the #1 Suncare brand, elevating market share and brand growth. Strategically optimized and built consumer engagements across all marketing channels and developed an HCP/Dermatologist endorsement plan based on deep consumer insights. Pioneered the launch of the first-ever all-inclusive Sunscreen product innovation line catering to all skin types.
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Brand Manager, Neutrogena® SuncareJohnson & Johnson May 2017 - Jun 2019New Brunswick, Nj, UsStep-changed the marketing mix model inclusive of social and influencer for the #1 Suncare brand. Monitored and evaluated the performance of marketing campaigns, brand initiatives, and competitor activities to identify opportunities for increasing market share. Collaborated with product development teams to ensure alignment of 8-10 new products with brand values and strategies, executing timely product launches.
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Senior Manager, Sales Strategy, Neutrogena® Facial CareJohnson & Johnson Aug 2015 - May 2017New Brunswick, Nj, UsSuccessfully launched new Facial Moisture platform, Hydro Boost Moisturizer. Developed the inaugural Make-up Remover Wipes Acceleration program, generating incremental revenue and exceeded profitability targets.
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Senior Manager, Broker West Regional AccountsJohnson & Johnson Nov 2014 - Aug 2015New Brunswick, Nj, UsLed the successful transition of Unified/Raley’s merger for the Health & Beauty Care (HBC) J&J Consumer Division, ensuring seamless operational continuity. Accomplished an increase in top-line sales, improving customer contribution and profit margins.
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Manager, Walmart Customer DevelopmentJohnson & Johnson Nov 2012 - Nov 2014New Brunswick, Nj, UsMaximized sales and profitability goals, creating joint value opportunities and nurturing strong customer relationships. Directed a team of three in executing customer-centric business plans that increased household penetration and market share.
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Manager, Sales Strategy, Neutrogena® Sun, Body & NaturalsJohnson & Johnson May 2010 - Nov 2012New Brunswick, Nj, UsDeveloped annual operating plans with key stakeholders to ensure flawless planning & execution. Pioneered the first direct-to-store delivery model for J&J Consumer. Launched the first clean beauty sub-brand, Neutrogena Naturals contributing to $20 million in incremental sales.
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Associate Manager, Sales Strategy, Neutrogena® Sun & BodyJohnson & Johnson Dec 2005 - May 2010New Brunswick, Nj, UsGenerated substantial sales growth, surpassing the previous year's results, ensuring the fulfillment of earnings objectives. Led product knowledge training across J&J Companies (500 employees) after the Pfizer Consumer Acquisition.
Aliya Ali Skills
Aliya Ali Education Details
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University Of California, RiversideEmphasis In Marketing
Frequently Asked Questions about Aliya Ali
What company does Aliya Ali work for?
Aliya Ali works for Kenvue
What is Aliya Ali's role at the current company?
Aliya Ali's current role is Executive Leader | Brand Builder | Digital Innovator.
What is Aliya Ali's email address?
Aliya Ali's email address is al****@****ain.com
What is Aliya Ali's direct phone number?
Aliya Ali's direct phone number is +142591*****
What schools did Aliya Ali attend?
Aliya Ali attended University Of California, Riverside.
What skills is Aliya Ali known for?
Aliya Ali has skills like Customer Service, Public Speaking, Microsoft Office, Management, Microsoft Excel, Microsoft Word, Leadership, Event Planning, Time Management, Microsoft Powerpoint, Social Media, Marketing.
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