Product Designer
Current• Spearhead competitive analysis, synthesizing over 400+ data points to identify product strengths, weaknesses, and opportunities for improvement. • Lead user interviews; synthesizing 2500+ research insights to uncover user needs, behaviors, and pain points.• Construct personas, map user journeys, user flows, and design concepts, leveraging a user-centred approach and accessible and inclusive design principles to drive impactful and intuitive user experiences.• Lead the development of wireframes, prototypes, and pixel-perfect high-fidelity mock-ups utilizing rigorous design research and intuitive design sense, and continuously iterating based on user and team feedback. • Deliver design documentation and thoroughly review feature implementation, test plans, documentation, and communicate design specifications to ensure accuracy of desired outcomes. • Build comprehensive design systems, style guides, and pattern libraries. • Create compelling branding and visual assets including logos, icons, illustrations, storyboards, and presentations.• Co-create a guided journaling app poised for acquisition by a multi-billion-dollar health company. • Improve mobile app usability by conducting user testing and subsequently implementing insights to address critical user issues, thus resulting in a 30% decrease in errors during key tasks. • Collaborate with Product Lead to craft a product landing page, achieving a 3.2% conversion rate. • Partner with key stakeholders to define product requirements and ensure alignment with business objectives.• Implement a Lean and Agile UX approach, accelerating design iterations and enhancing team collaboration.