Alizabeth Leng-Barton Email & Phone Number

We help you grow your organic website traffic, leads, and profits.RankWriters: Big-agency mojo meets in-house hustle. We're rewriting the rules of SEO content creation.

At Stratimize Marketing, we specialize in data-driven marketing strategies that help businesses thrive in the digital age. We understand that in today's competitive landscape, success hinges on the ability to connect with your target audience on a deeper level. That's why we go beyond surface-level metrics and dive into the core of your customers’ needs and wants, uncovering the "why" behind their behaviors.Our approach is holistic, encompassing various areas of marketing to create a comprehensive strategy that drives results. From branding and digital marketing to content creation, social media management, and email marketing, we cover all the bases to ensure your brand is effectively represented across multiple channels.We don't simply create marketing campaigns; we build bridges between your brand, your internal marketing and sales teams, and your customers, fostering long-lasting relationships that translate into tangible results. At Stratimize Marketing, we are committed to your success. We strive to be more than just a marketing agency; we aim to be your trusted partner in achieving your business objectives. Whether you're looking to increase brand awareness, generate leads, or drive sales, we have the expertise and passion to deliver exceptional results.

Ontario, California, Us

- Develop and enact digital marketing and content strategy from inception to current day; yielding a near 70% increase in website traffic.- Host, produce, and market bi-weekly podcasts with industry leaders; optimizing placement on social media, guest appearances, and topics of interest.- Ideate, record, and edit video content for partnership initiatives, social media, tradeshow promotion, and podcast promotion.- Implement and maximize lead generation strategies using email marketing, social media, and tradeshows; increasing lead generation 350% in 6 months. - Establish direction for email drip campaigns to help nurture leads and prospects; planning, writing/designing, and automating over 10 email sequences with more than 40 emails for enhanced, timely distribution. - Facilitate tradeshow promotion and execution, aligning marketing and sales strategies with the goals and objectives of the organization. - Oversee tradeshow preparation, planning, and on-site presence; coordinating vendors, managing booth and kiosk, establish onsite appointments, and coordinating pre/post-show logistics. - Develop product positioning strategies by aligning the market need with product specs and coordinating distribution and creation of assets to promote the selling and marketing of new and updated products. - Initiate and generate product marketing materials, including product landing pages, taxonomy, flyers, messaging, and collateral. - Champion brand awareness and cultivate thought leadership by generating educational and thought-provoking content to be shared by corporate channels and brand advocate (i.e. sales team). - Amplify website presence, uploading regularly scheduled content, focusing on SEO optimization and keyword distribution, building landing pages, troubleshooting technical challenges, and evaluating UX and UI.- Administrate CRM operations and regulate data management, ensuring that data integrity and reporting is distributed to consulting parties.

Plano, Texas, Us

- Orchestrating digital content strategies across all online platforms to alight with industry and inbound marketing best practices; improving social media acquisition by 86%, organic search by 300%, direct traffic by 50%.-Oversee PPC and paid search advertising from strategy development to execution to reporting and refining; culminating in a reduction in CPC of over 50% and a 167.56% increase in conversions year-over-year.-Managing content marketing team including internal writers, technical writers, social media specialists, and relationships with multiple freelance writers.-Implementing SEO best practices and performing SEO research to benefit paid search advertising and overall site performance and ranking.-Designing and implementing creative marketing strategies to disseminate content using a hub and spoke method.-Executing paid content placement; resulting in 68 leads at a cost of less than $65 a lead.-Collaborate with Sales, Marketing Communication Managers, Digital Marketing Team, and Marketing Operations team when defining and creating resources and new content that supports segment-specific marketing programs and enhances the business/product’s market awareness.-Perform competitive analysis to develop an understanding of the tech industry, unique value proposition for products and solutions, and Black Box corporate market differentiators. -Develop paid marketing strategy for LinkedIn and Facebook for major campaigns; formulate a plan for placement, spending, execution, & optimization. Then, determine the target audience and tailor ad copy, images, and targeting to highly refined audiences. Top campaigns resulting in a InMail open rate of 49.5%; 306 link clicks at $0.65/click; average CPL of $25.30 (tech average $208).

Plano, Texas, Us

-Lead process development and strategy around organic and paid social media marketing-Conduct, analyze, and implement SEO research to help shape content strategy -Assist with website management: update content, build landing pages, monitor analytics/ generate reposts with in-depth insights, and implement/devise tagging structure for digital assets and resources-Devise and coordinate social media training for the sales team, including live and recorded LinkedIn training for profile optimization, building a professional network, and generating engagement

Houston, Texas, Us

Irwin, Pa, Us

- Produce digital content including: social media post, blogs, advertisements, infographics, and other written and digital graph pieces- Perform keyword research and execute digital ad campaigns- Monitor and Maintain social media channels, online presence, and website analytics -Capture and Edit photographs and video for educational and promotional use.-Devise and implement search engine optimization strategies, including backlinking and content marketing strategies. -Conceptualize and design automated email campaigns, utilizing consumer tags and strategic plan workflows.

Irwin, Pa, Us

• Devised original and creative content, including newsletters, email blasts, and social media editorial calendars.• Collaborated throughout rebranding efforts by writing, producing, publishing new bios, feature articles, and service descriptions.• Oversaw planning, organizing, and execution of events for the company and the local community.• Authored and published custom websites for several insurance and risk management programs.• Strategized email marketing campaign content and templates that align with each stage of the Inbound Marketing funnel.

Pittsburgh, Pennsylvania, Us

-Create and schedule engaging and targeted social media content for platforms such as Facebook and Twitter-Develop targeting, based on demographic and psycho-graphic characteristics, for social media boosted posts and advertisements-Compose blogs that focus on social media marketing and emerging digital marketing tactics-Research emerging marketing tactics and trends to enhance services available to clients-Develop a referral program to improve lead generation and new business prospects

-Strategize and plan contest and giveaways-Organize and manage live remotes, by producing talking points and coordinating events-Manage and operate Text-in-to-Win software, including programing the software and creativity daily/weekly winnersheets

-Develope on-air content including liners, sweepers, and promos targeted at the stations primary demographic-Communicate on-air and off-air with audience in the Erie area and in the studio -Manage production and WERG staff through staff training

Fort Worth, Texas, Us

-Resolve customer inquiries and translate customization requests to meet expectations-Consistently exceed monetary and quantity sales goals-Handle cash transactions and complete register duties as necessary

Pittsburgh, Pa, Us

-Assist in writing, editing, and scheduling various social media efforts to promote the company, their associates, and upcoming events through HootSuiteLinkedIn, and Youtube-Assist in the writing, designing, producing and distributing a wide range of marketing communications including articles (blogs), web content, and flyers-Generated monthly editorial calendars for the company and associates for a variety of web based platforms.

-Manage social media platforms and formulated marketing strategies to grow online involvement-Assist with the planning and organizing of community events and functions, such as walk, fundraisers, and the yearly gala

Erie, Pennsylvania, Us

-Manage social media accounts utilizing HootSuite-Conceptualize marketing strategies and devise coordinated marketing pieces-Create and maintain comprehensive attendance tracking system and analyze sales trends

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication

Bachelor’S Degree, Marketing, Retail Management, And Theatre

High School, General Studies