Digital Marketing Manager
1) In charge of Fresh digital function strategy planning & campaign digital platforms communications2) Lead social strategy & content planning , build up Wechat 2.0 & 3.0 version (online booking / E membership card / Pop up store )3) Kick off EPR & annual KOLs projects and set up related measurements 4) Responsible to search engine marketing 5) Maintain Fresh official websiteKey Projects Highlights:1) Wechat new function strategy 2) KOLs projects3) Susan Miller 12 zodiac limited edition event social planning & OTO engagements 4) 2017 celebrities launch social and digital communication planning5) Support EC and Tmall launch