Aljon Gemperoa Email & Phone Number

Turnaround of underperforming areas and ensure month on month sales target achievement. YTD growth of 25% vs LY, 105% achievement vs target.Developed new OEM accounts.

Led the company’s entry into the oral care category through the development of new products which include the first pro- biotic toothpaste (Teabiotic), 4 variants of 10,000-bristle toothbrush (Fresh Flexi-charcoal, Compact Soft, Kits 2+ and Kids 6+).Led the design development and rebranding of the company’s major paper brands (Fresh Premium Ecopulp, Kami, Vanita, Harmony and Smart Choice) which resulted to significant increase in market shares and share of shelves in all trade channels.Spearhead NPD from conceptualization, product development, consumer test, test market to nationwide launches. Lead product innovations and launches for Sweet Baby Diaper Clothlike Taped and Sweet Baby PantsEstablished Quanta Digital to maximize the company's digital presence leading to a significant increase in brand awareness association and recall.Created the Q-Store in all e-commerce platforms, providing an additional channel to generate sales.

Ncr - National Capital Region, Philippines

Spearheaded major changes in the department (streamlining of processes, realignment of merchandising initiatives, cost management, etc.) that led to greater efficiencies and effectivity of trade programs, resulting in increased distribution, trade presence and sales.

Ncr - National Capital Region, Philippines

1.) Manage and oversee the profitability of MT business by developing long-term and short-term sales goals, as well as channel strategies to achieve business objectives.2.) Sales Management (Targets, Margins, Category) Forecast, Availability, Listing, Merchandising and Shelf Share.3.) Consistent Business Review Process to ensure achievement of targets and commitments4.) Streamlining of promotions so as to maximize the coordination between sales, marketing, logistics and the trade partners.5.) Identify and act on cost reduction opportunities especially those that arise out of increased collaboration with the accounts6.) Coordinating with accounts to ensure collection and dispute resolution7.) Manage the sales team by outlining clear objectives & ensuring a transparent, standardized incentive structure and programs. Establish sales information system, processes, KPI tracking tools, scorecard, reports and KPI review forums.

Ncr - National Capital Region, Philippines

1.) Develops marketing plans and strategies for both food and non food brands such as Speed, Budget, Dolux and Select which include product positioning, pricing strategies, marketing communication, media mix and product distribution.2.) Spearhead the NPD from conceptualization, product development, consumer test, test market to nationwide launches. Through the launch of; All New Speed Detergent Powder and a revolutionary concept in detergent bar category, the Speed Power Duo.3.) Led in product development and launch of innovations for the regional brands, Select Soy Sauce, Cane Vinegar and Sukang Puti and Budget Detergent Bar and Powder. Launched the Select Easy Twist Cap - first ever table sauce brand that has a sealed tamper-evident ring attached to cap that guarantees product safety. 4.) Regularly tracks and analyzes sales and marketing data from research group and conceptualize appropriate action plans.5.) Prepares and presents data and needed report for mancom, sales, marketing & operations cross-functional meeting, annual brand plans and periodic business reviews.6.) Spearheads the execution of marketing plans proposed.7.) Recommends formulation of the brand’s long term strategies and opportunities for growth.8.) Conducts post-evaluation of marketing and promotional programs and report effectiveness and potential for future use.9.) Full coordination with Sales Management and Merchandising groups for the successful implementation of marketing programs.10.) Coordination with production and Creative department for new product and packaging developments.11.) Deals with suppliers for the needed materials and services for marketing programs.

Meycauayan, Bulacan

1. Constant alignment with Brand Marketing, Logistics/Supply Chain and Finance in development of trade programs and retail performance standards consistent with brand’s thrusts and trade realities.2. Ensure completeness and submission of documentation requirements (Brand, Logistics/Supply Chain, Finance, Sales Admin) required in launching trade marketing programs and in-store merchandising initiatives.3. Develop and maintain Trade Execution Plan (TEP) system wherein all concerned departments are well informed and aligned in the execution and evaluation of programs with relevant sign offs from each. 4. Ensure that all national and localized Trade Marketing & Merchandising initiatives are properly cascaded for implementation by each KAM/KAS and ASM in their respective territories.5. Ensure that all TEP executions have pre and post evaluation reports submitted complete and on time.6. Provide monthly/quarterly forecasts for merchandising materials, trade promo collaterals, and manpower budgets to relevant Wellmade department (Logistics/Supply Chain, Finance, Brand, Sales Admin).7. Develop and implement resource allocation systems for all types of trade promotions, merchandising activities, and manpower requirement by area, channel, account or brand when the need arises.8. Manage contract details and provide regular performance evaluation of third party merchandising agencies.9. Manage budget creation process and subsequent monitoring of all trade programs and merchandising initiatives on a per brand, channel, area, and account basis. Make recommendations on adjustments in budget and plans to ensure that funds are efficiently used on a national level.10. Manage information flow from Head office departments to Field Sales Force and vice versa to ensure accuracy, completeness and timeliness of reports both to and from the trade.

Ncr - National Capital Region, Philippines

1.) Handles all Modern Trade Accounts, supervising all KAS / RKAS. 2.) Was the lead National Key Account Manager, main point person and directly in-charge of the account’s overall affairs.3.) Performs monthly sales forecast, supervises budget/expense planning, and achievement of sales quota.4.) Negotiates and discusses with customers/ merchandising managers all business related concerns which include TTA, new product and seasonal item presentation, promotional support, and securing purchase order.

Manila

1.) Handled Amigo Segurado and La Filipina products for several national chains such as Puregold Price Club Inc, and Rustan Supercenters, Inc. ; as well as secondary accounts such as Royal Duty Free and Ever Supermarket.2.) Was the lead Key Account Manager, main point person and directly in-charge of the account’s overall affairs.3.) Ensure attainment of monthly targets plus incremental.4.) Perform monthly AR recon to maintain zero floaters.5.) Negotiation of support and other marketing concerns with the account.

Manila

1.) Took charge in managing and developing several key customers of the company. 2.) Introduced, initiated and implemented trade promos and merchandising drive for Amigo Segurado and La Filipina products which resulted to valuable increase of sales and capturing shares of our direct competitors for the said accounts. 3.) Maintain Good Relations with the accounts and check service level regularly.

Manila, Philippines

1.) Sells and distributes Amigo Segurado and La Filipina products to jobbers of all the Wet Market in North GMA. Penetrated all the LKAG Accounts in the area. 2.) Responsible for the attainment of the overall objective of the assigned territory.3.) Handles 6 Public Market Specialist 4.) Ensure that all penetrated accounts are well merchandised.

Manila, Philippines

Provides key directions & business solutions to optimize sales operation.

Prepares, analyzes, and negotiates Requests for Proposals (RFP) with local and international suppliers for efficient delivery of products and services; tracks and develops reports to identify progress of cost saving initiatives and process efficiencies.

Bs, Business Admnistration Major In Marketing

Activities and Societies: Junior Marketing Executives

Bachelor Of Science In Busines Administration Major In Marketing Management, Marketing Management