Alk Brand
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Alk Brand Email & Phone Number

Chief Executive Officer at Wynnstay Group PLC
Location: Llansantffraidd-Ym-Mechain, Wales, United Kingdom 8 work roles 7 schools
1 work email found @westfaliafruit.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Chief Executive Officer
Location
Llansantffraidd-Ym-Mechain, Wales, United Kingdom
Company size

Who is Alk Brand? Overview

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Quick answer

Alk Brand is listed as Chief Executive Officer at Wynnstay Group PLC, a with 321 employees, based in Llansantffraidd-Ym-Mechain, Wales, United Kingdom. AeroLeads shows a work email signal at westfaliafruit.com and a matched LinkedIn profile for Alk Brand.

Alk Brand previously worked as Group Chief Executive Officer at Westfalia Fruit and Chief Executive Officer at Hans Merensky Holdings (Hmh). Alk Brand holds Chartered Director, Board Directorship from Institute Of Directors (Iod).

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Email format at Wynnstay Group PLC

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{first}.{last}@westfaliafruit.com
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Profile bio

About Alk Brand

I am a global CEO with extensive experience in transformation, integration, and achieving growth across multiple regions, including Europe, the Middle East, Africa, South America, North America, India, and Australia.My career began at Pioneer Foods in South Africa. I moved to the UK 22 years ago to become the CEO of a Joint Venture with Sanitarium Health Foods of Australia. After we bought out the share of Sanitarium we grew the company strongly organically and through M&A. I then spearheaded an ambitious turnaround and growth project with European Oat Millers (EOM) and helped to sell it to the Agri leader in Canada called Richardson International. I overseen the integration of EOM with Richardson. In 2020, I joined Westfalia Fruit and Hans Merensky Holdings as their Global CEO, leading the business through a period of strong consolidation ,a new business model , operational improvements and growth over 5 continents. Over the past 22 years, I have gained significant experience as a CEO, board member, and subsidiary chair of international boards. In 2023, I won the Chartered Director of the Year award in England.Throughout my career, my focus has been to maximise team performance through purpose-led leadership and to integrate the vision and strategy of the business by creating a shared culture and communicating effectively with people in the organisation. I have gained deep knowledge in FMCG, retail, B2B, manufacturing and operational excellence, agriculture, supply chains, organic growth, M&A, risk management, and board governance.I have been exposed to publicly listed environments as well as private companies and various shareholder formats, including private equity, large institutions like the International Finance Corporation (World Bank), state-owned enterprises (IDC), private investment funds, foundations, and cooperative institutions.Business growth including M&A , Corporate Governance and Risk Management ,Operational Excellence, Strategic planning , Stakeholder Value creation, transformation and integration, leading diverse teams and creating global winning teams and to keep them safe and caring about sustainability and communities are my key strengths and passions.Every day, I strive to make a difference as a CEO and board member and as a colleague and friend by using my experience, skills, leadership, and my personal values to create an environment of excellence for all stakeholders.

Listed skills include Food Industry, Fmcg, Food, Manufacturing Operations Management, and 29 others.

Current workplace

Alk Brand's current company

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Wynnstay Group PLC
Wynnstay Group Plc
Chief Executive Officer
Huntingdon, GB
Employees
321
AeroLeads page
8 roles

Alk Brand work experience

A career timeline built from the work history available for this profile.

Chief Executive Officer

Current

Llansantffraid, Wales, Gb

Wynnstay is a leading agricultural and merchant specialist, supporting farmers and the agricultural industry across the UK. Founded over a century ago, Wynnstay’s heritage is rooted in providing comprehensive solutions to meet the needs of modern farming, from feed and arable products to specialist agricultural equipment. With a strong presence across the UK and a commitment to innovation, Wynnstay plays a vital role in supporting both traditional farming methods and the next generation of agricultural practices.In my role as CEO, I lead the company's overall operations, overseeing a workforce of dedicated professionals delivering excellence to farmers in the UK. Wynnstay has operations spanning feed production, arable services, retail stores, and product distribution. The company is dedicated to innovation, continuously exploring new ways to improve agricultural efficiency while delivering excellent value to its customers and shareholders.https://www.wynnstayplc.co.uk/

Oct 2024 - Present

Chief Executive Officer

Current

Llansantffraid, Wales, Gb

• Led the top Agricultural business in the UK, providing nutrition and arable solutions to British Farmers.• Ensured food security for the citizens of the country by overseeing operations at Wynnstay Group PLC.• Spearheaded strategic initiatives to enhance productivity and sustainability in the agricultural sector.

Oct 2024 - Present

Group Chief Executive Officer

Kent, Uk, Gb

Recognised as the avocado experts, Westfalia Fruit is a multinational organisation with the largest avocado-growing footprint in the world. Westfalia Fruit’s heritage started in South Africa and still today adheres to the values of its founder Dr Hans Merensky. With a strong presence in South Africa, Mozambique, Burkina Faso, United Kingdom, Netherlands, France, Germany, Portugal, Austria, Chile, Peru, Colombia, India and the USA, it is well positioned to supply global supply chains and consumers with their fruit of choice.The Board of Westfalia Fruit appointed me to this role due to my extensive experience in business growth, knowledge of the Asian and Middle Eastern markets, and my track record in integration and transformation. My expertise in continuous improvement, operational excellence, health and safety practices, and commitment to sustainability, community, and environmental best practices align with the values of the shareholders.I led the global operations of Westfalia Fruit, headquartered in the UK. Westfalia Fruit is a business with revenues exceeding $1 billion and employs 8,500 colleagues across 17 countries. Westfalia Fruit has the largest avocado growing footprint in the world. It is a vertically integrated business focusing on research, varietal IP, growing and farming, supply chain and logistics, warehousing, ripening, value-adding, retail and food service supply, and category leadership.In this role, I successfully drove and completed an ambitious project to unify all global businesses under one identity, procedures, and business plan, led acquisitions and mergers, managed the disposal of non-core business units and assets, achieved the highest volume growth in the industry and the highest historical EBITDA in company history, and created a highly successful joint venture in India.www.westfaliafruit.com

Jan 2020 - Apr 2024

Chief Executive Officer

Johannesburg, Gauteng, Za

Hans Merensky Holdings (HMH) is an integrated group, managing the entire value chain – from seedling trees to the delivery of products to the market. HMH was established 70 years ago, with its headquarters located in Parktown, Johannesburg, in South Africa. A privately-held company, its shareholders include the Hans Merensky Foundation, the South African state-owned Industrial Development Corporation (IDC), International Finance Corporation (IFC), Vuka Forestry Holdings (Pty) Limited, Women Investment Portfolio Holdings (Pty) Limited and HMH staff.HMH is the holding vehicle for the list of shareholders mentioned in the Westfalia Fruit Group. I was appointed to oversee this investment after the unbundling of Merensky Timber from HMH. Certain farming assets which are currently part of the South African Government Land Claims and restitution process are held in this business and I was also responsible for overseeing this process. I held this position in parallel with my role as the Group CEO of Westfalia Fruit.www.hmh.co.za

Jan 2023 - Mar 2024

Managing Director

Richardson Milling (Uk) Ltd ( Previously Known As European Oat Millers )

Founded by the Jordan family as EOM and later acquired by Canada’s largest Agri-business, Richardson International, the Bedford-based company is a global market leader in supplying grain-based ingredients to the food industry. Through its oat milling operation, flaking technology, and extruded expertise, it is supplying markets in Europe, Africa, the Middle East, the Far East, and Asia.I was brought in by the Jordan family to significantly improve the business and create a business with much-improved efficiency, productivity, and customer service, add innovation, and achieve much stronger financial results. Notable achievements include a total modernization of the milling operation, improving efficiencies and yield, increasing capacity, enhancing customer relationships, expanding the sales base in various key export markets, creating a brand new and modern flaking, and extruded cereal division, expanding into oat feed pellets and pellets for the biomass market, and significantly improving the financial results. I also oversaw the sale of the business to Richardson International of Canada and stayed on to ensure a solid integration of this business into Richardson International.www.richardson.ca

Jul 2012 - Dec 2019

General Manager : Africa And Uk

Za

Pioneer Foods ( recently sold to PepsiCo) is the second largest food and beverage company in South Africa and one of the largest in Africa. The company is growing its focus in Africa and also has a substantial presence in the UK. My role was to look after the Group’s presence outside South Africa including an operational responsibility for the UK operations. It included focus on vertical synergy’s between divisions exports and researching opportunities for M&A action especially in Africa. Active projects in Nigeria , Rwanda and Zambia were entertained. Working streams in a matrix manner were implemented and my skills for growth , M&A and cross functional transformation was very needed in the role.

Oct 2011 - Jun 2012

Chief Executive Officer

Gb

This was my first role based outside South Africa and I headed up a joint venture between Pioneer Foods and Sanitarium Health Foods of Australia. The JV manufacturer private label breakfast cereals for retailers. In 2003 bought out the share of Sanitarium and we rapidly grew the company both organically and through M&A. I overseen the M&A of both Deva Mills and Belso Cereals. Focus was very much on both growth and operational efficiencies. I personally overseen the relationships with key retailers including M&S ,Tesco, Lidl , Aldi , Morrison’s , Sainsbury’s , Safeway, Somerfield, Bidvest and key B2B and contract packing relationships. The company was well known for its new product development skills and innovation.

Jan 2001 - Sep 2011
7 education records

Alk Brand education

Chartered Director, Board Directorship

Institute Of Directors (Iod)

Management And Leadership

London School Of Business And Finance Lsbf

Mba, Business Administation

Stellenbosch University Business School

Hons Business Administration, Business Administration And Management, General

Stellenbosch Business School

B Econ Hons, Industrial And Organizational Psychology

University Of Stellenbosch

B Econ, Accountancy And Business Economics

Unversity Of Stellenbosch

Matric, High School

Paarl Boys High
FAQ

Frequently asked questions about Alk Brand

Quick answers generated from the profile data available on this page.

What company does Alk Brand work for?

Alk Brand works for Wynnstay Group PLC.

What is Alk Brand's role at Wynnstay Group PLC?

Alk Brand is listed as Chief Executive Officer at Wynnstay Group PLC.

What is Alk Brand's email address?

AeroLeads has found 1 work email signal at @westfaliafruit.com for Alk Brand at Wynnstay Group PLC.

Where is Alk Brand based?

Alk Brand is based in Llansantffraidd-Ym-Mechain, Wales, United Kingdom while working with Wynnstay Group PLC.

What companies has Alk Brand worked for?

Alk Brand has worked for Wynnstay Group Plc, Westfalia Fruit, Hans Merensky Holdings (Hmh), Richardson Milling (Uk) Ltd ( Previously Known As European Oat Millers ), and Pioneer Foods.

How can I contact Alk Brand?

You can use AeroLeads to view verified contact signals for Alk Brand at Wynnstay Group PLC, including work email, phone, and LinkedIn data when available.

What schools did Alk Brand attend?

Alk Brand holds Chartered Director, Board Directorship from Institute Of Directors (Iod).

What skills is Alk Brand known for?

Alk Brand is listed with skills including Food Industry, Fmcg, Food, Manufacturing Operations Management, Cross Functional Team Leadership, Business Process Improvement, Food And Beverage, and Business Strategy.

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