Alka Das

Alka Das Email and Phone Number

Manager - Brand Solutions at DDB Mudra Group @ DDB Mudra Group
bombay, maharashtra, india
Alka Das's Location
Gurugram, Haryana, India, India
About Alka Das

Working as an Account Manager at present with over 5 yrs of experience in traditional & online advertising. Key result areas resolve around Account Retention with high profitability, creativity and strong database building. Initiate brainstorming sessions with creative teams for new engagements (pitch) and prepare presentation. An individual with a creative mind, has ability to multitask and always looks for solutions to ensure client is happy with the end result. Passionate about digital marketing and planning.

Alka Das's Current Company Details
DDB Mudra Group

Ddb Mudra Group

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Manager - Brand Solutions at DDB Mudra Group
bombay, maharashtra, india
Employees:
1264
Alka Das Work Experience Details
  • Ddb Mudra Group
    Manager - Brand Solutions
    Ddb Mudra Group Jul 2016 - Present
    Team SAP: Look after all digital adv & marketing campaigns for SAP India for 5 LOBs – (Enterprise, HR, Retail, Marketing & Communication)•Develop & implement marketing and communication strategy for new/ existing products across owned/ paid media channels•Ideate & execute online brand-building activities including social media marketing. Build & Manage SAP ACE Awards website•Conceptualize & design Brochures, Inmails, edms, Event themes. Ensure quality… Show more Team SAP: Look after all digital adv & marketing campaigns for SAP India for 5 LOBs – (Enterprise, HR, Retail, Marketing & Communication)•Develop & implement marketing and communication strategy for new/ existing products across owned/ paid media channels•Ideate & execute online brand-building activities including social media marketing. Build & Manage SAP ACE Awards website•Conceptualize & design Brochures, Inmails, edms, Event themes. Ensure quality monitoring•Analyze media reports, measure performance of campaigns, and assess against goals (ROI & KPIs). Provide inputs on further optimization. Show less
  • Eg+ Worldwide
    Assistant Manager - Key Accounts
    Eg+ Worldwide Jun 2015 - Present
    Sector 63, Noida
    Magnon eg+ - Digital arm of Omnicom Group of companies•Primary responsibilities include Client Relationship building, Key Accounts Retention and Strong Database building•Developing marketing strategy for new & existing products (clients: (B2B)-Ruckus Wireless, Excelity Global, (B2C)-Hyundai, Panasonic •Overseeing implementation of marketing strategy – including social media campaigns, events and digital marketing for these clients•Website building & maintenance,… Show more Magnon eg+ - Digital arm of Omnicom Group of companies•Primary responsibilities include Client Relationship building, Key Accounts Retention and Strong Database building•Developing marketing strategy for new & existing products (clients: (B2B)-Ruckus Wireless, Excelity Global, (B2C)-Hyundai, Panasonic •Overseeing implementation of marketing strategy – including social media campaigns, events and digital marketing for these clients•Website building & maintenance, content updation on a timely manner for PeachTree, Oxe Mobiles, Omron Healthcare India Pvt ltd. Show less
  • Pmg Asia Pacific Pte Ltd
    Accounts Executive - Client Relations
    Pmg Asia Pacific Pte Ltd Mar 2012 - Nov 2014
    New Delhi Area, India
    PMG ASIA Pvt. Ltd – A Singapore based marketing communication agency, primarily deals with Promotional Marketing, ATL & BTL activities •Responsible for servicing 2 Key Accounts - HP & Microsoft, meeting clients for Briefs & overseeing day-to-day operations•Analyzing market dynamics & competition, competing products & identifying fresh ideas for new product categories•Cost Estimating and vendor management•Effective planning & execution of projects
  • Exponential
    Network Analyst - Campaign Management
    Exponential Sep 2010 - Aug 2011
    Exponential Interactive – an Ad Network Company and provides online Advertising Intelligence & Digital Media Solutions•Seamless client interfacing with a focus on effective time management, cost negotiation with advertisers•Keep an eye on the pacing of the campaigns & involve in optimization to enhance campaigns’ performance •Analyze various Campaign Performance Reports •Expatiating on the seasonality involved in the booking of various advertisers
  • Aon Hewitt
    Process Analyst
    Aon Hewitt Aug 2008 - Dec 2009
    Gurgaon, India
    Responsible to serve US (Lincolnshire) clients for the major process Payroll & 401K Plan

Alka Das Skills

Digital Marketing Digital Strategy Media Planning Ppc Integrated Marketing Communications Planning Campaign Management Account Management Key Account Management Client Services

Alka Das Education Details

  • Apeejay Institute Of Mass Communications
    Apeejay Institute Of Mass Communications
    A

Frequently Asked Questions about Alka Das

What company does Alka Das work for?

Alka Das works for Ddb Mudra Group

What is Alka Das's role at the current company?

Alka Das's current role is Manager - Brand Solutions at DDB Mudra Group.

What schools did Alka Das attend?

Alka Das attended Apeejay Institute Of Mass Communications.

What are some of Alka Das's interests?

Alka Das has interest in Yoga, Travelling, Meeting People, Sports, Visiting Places, Swimming.

What skills is Alka Das known for?

Alka Das has skills like Digital Marketing, Digital Strategy, Media Planning, Ppc, Integrated Marketing Communications Planning, Campaign Management, Account Management, Key Account Management, Client Services.

Who are Alka Das's colleagues?

Alka Das's colleagues are Dhilip Chakravarthy, Srishti Anand, Minal Joshi, Skandaram Vasudevan, Tarak Saha, Rohan Marley, Ganesh Kendale.

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