Allison Parker Email & Phone Number

Chandler, Arizona, US

• In this role, I lead a team of brand marketers to elevate Insight's brand perception as the leading Solutions Integrator ​among our clients, industry analysts, partners and teammates.
• Provide strategic direction and support creative test-and-learn opportunities to establish and measure Insight’s brand reputation.
• Delivered data-driven insights through comprehensive analysis of industry trends, new technology, and competitive landscape, identifying strategic growth opportunities.
• Oversee the development, execution and ongoing optimization of brand marketing campaigns.
• Implement best practices in technology, customer-centric design, content, navigation, functionality and web development for campaign assets.
• Provide strategic and planning support of marketing activities and materials for executive C-suite and board presentations.

New York, NY, US

• I worked for this company for 11 years progressing through multiple roles. My most recent role demonstrated my strategic and organizational planning to lead the rebranding efforts of a 100-year-old company. I.
• Executed leading-edge branding and marketing campaigns across traditional and digital platforms from concept to launch, elevating brand positioning by creating a unique brand identity, and connecting with B2B and B2C.
• Created a new brand platform, visual identity, brand messaging, brand architecture, and scalable brand governance model, improving brand awareness and favorability by 10%.
• Identified the need for technology modernization and implemented new digital asset management tools, increasing efficiencies, improving management and distribution of brand assets, and enhancing performance analysis.
• Directed full-funnel digital advertising campaigns and delivered strong decision-making and analytical problem-solving skills to identify areas for improvement based on consumer behaviors, significantly improving.
• Facilitated training for 15,000 associates on the new brand platform, ensuring the effectiveness of branded materials and brand applications.

New York, NY, US

• In this role, I executed the global content marketing plan strategy in support of business priorities to drive profitability and growth. I collaborated cross-functionally to analyze the company's influential marketing.
• Partnered with campaign managers in research and production of key content for targeted 360 paid, earned, and owned launch plans driving 392 new opportunities and new revenue of $4.4M.
• Delivered data-driven insights through comprehensive analysis of industry trends, new technology, and competitive landscape, identifying strategic growth opportunities.
• Boosted brand awareness and drove qualified sales leads through the development of integrated marketing plans and internal socialized content across Marketing, Communications, and Sales.
• Executed multiple content production projects, and optimized creative storytelling and keyword analytics in the creation of customer-centric, insightful, and SEO-rich content design.

New York, NY, US

• I drove product demand and adoption for the innovation (BASES) portfolio. I led a lean 360 marketing team in the launch of new products through the creation of sales enablement and marketing collateral. I also produced.
• Collaborated with cross-functional teams to drive go-to-market strategies including segmentation, targeting, product positioning, and value propositions across the customer journey increasing conversion, growth, and.
• Executed global B2B marketing campaigns, creating sales enablement, owned email campaigns, paid digital campaigns, and earned press, generating 13,455 Marketing Qualified leads and $18.1M in global opportunities.
• Drove development of clear brand messaging and product positioning, increasing differentiation from competition.
• Generated continuous improvements and operational excellence by streamlining processes, advocating automation, and driving innovative marketing strategies across multimedia channels.
• Drove strong ROI by tracking and analyzing campaign effectiveness and marketing initiatives against set KPIs, increasing annual incremental revenue consistently by $10M+.

New York, NY, US

• As an effective brand strategist, I served as a consultant for multiple clients and delivered recommendations on marketing and advertising campaigns. I reported on the strategy to increase brand growth, audience.
• Communicated with clients throughout all stages of the project including pre-testing, creative development, and post-campaign measurement to ensure effectiveness.
• Cultivated trusted advisor-client relationships to understand marketing needs, analyzed the effectiveness of media plans, and recommended improvement strategies, achieving 2%, 120%, and 450% growth for top three clients.
• Drove data-driven action plans in the management of $100M client media spending budget, recommended best practice advertising and branding strategies, and advised on media placements, exceeding client expectations.

New York, NY, US

• I optimized my problem-solving skills to solve key business decisions in support of sales, marketing, and insights teams at Nestle. I delivered brand health analysis, competitive insights, consumer trends analysis.
• Accelerated company revenue through additional services and improved client business performance for kids beverage brands, increasing client contracts by $1.95M and achieving 4-4.5/5 client satisfaction scores.
• Strengthened team competencies through training, mentoring, and skills development, improving analytics-based consulting skills.

US

- Beauty, Fashion, and Lifestyle Blogger based in Los Angeles- Well versed in Wordpress, online publishing platform- Experience with HTML, Search Engine Optimization (SEO), Hootsuite, Youtube, Facebook, Twitter, Instagram, Pinterest, Tumblr, iMovie, Photoshop- Lucky Magazine FABB (Fashion and Beauty Blogger) Contributor, Birchbox Blogger "Birchblogger".

Bloomington, IN, US

Motivated Kelley School of Business alumni with notable social media influence who create awareness of the Kelley School within their communities.

Los Angeles, US

Showcased beauty & fashion trends live on the Golden Globes Red Carpet.

Oakland, CA, US

- Designed and executed all marketing campaigns and advertisements to promote club awareness and membership. - Implemented a case competition to generate interest about sustainable business practices, a member point system to hold our members accountable for their individual contributions, along with the Kelley School of Business LEED certification plan.

Bloomington, IN, US

- Understand the basics of conversational marketing, and how to create a digital marketing campaign.- Learn to use and experiment with fundamental conversation channels. Participate in real-world experience consulting with the LEAD IU program to attract more applicants, participants, and different audiences through a social media campaign.- Knowledge of.

Menomonee Falls, Wisconsin, US

- Collaborated with Web Presentation and Web Analytic Interns to analyze current traffic on the Clearance department page, conduct a competitive analysis, and make recommendations for an improved shopper experience to E-Commerce Senior Leadership.- Identified, built, maintained, and optimized merchandising assortments to drive customer engagement and.

- Coaching and mentoring 10-15 year old girls while facilitating practices.- Organizing drills, tournament logistics, and statistics.

Carmel, Indiana, US

- Supervised and trained 15-20 attendants on how to serve guests who visited the 161-acre outdoor parks and the 146,000 square foot community center which offers state of the art amenities that are unsurpassed anywhere in the state.- Monitored and maintained guests’ safety, overall satisfaction, and daily operations in the 10 acre outdoor waterpark. The.

Bachelor Of Science (B.S.), Marketing

Academic Honors, Distinguished Graduate