•Development Management: Orchestrated the successful development of 3 client-facingwebsites, 4 internal Dashboards, and 2 WordPress Blogs, ensuring seamlessimplementation and functionality across diverse platforms.•Framework Migration and TypeScript Adoption: Managed seamless migration fromReact JS to Next JS, ensuring uninterrupted service. Spearheaded TypeScriptimplementation, enhancing code clarity and scalability across projects.•Mobile-First Development and SEO Optimization: Integrated mobile-first approach,optimizing SEO and page speed through techniques like OG tags, Canonical tags, andimage optimization. Utilized tools such as Google Search Console and Ahref forcomprehensive SEO analysis.•User Data Analysis and Communication: Conducted thorough user data analysis usingtools like Google Analytics, Hotjar, and Clevertap. Developed tailored clientcorrespondence including emails, newsletters, and dynamic conversions for effectivecommunication.•Collaboration with Payment Gateway and Automation: Collaborated with PaymentGateway Razorpay, streamlining payment processes. Implemented automation testingwith Cypress and containerization using Docker, enhancing development efficiency andreliability within an agile framework.

•Agile Development: Spearheaded Agile development methodologies within acollaborative team environment, ensuring timely delivery and adaptability to evolvingproject requirements.•UI/UX Innovation: Led discussions and contributed to the ideation of user interfacedesigns, implementing highly responsive components using React concepts to elevate userexperience standards.•Performance Optimization: Proactively monitored and optimized applicationperformance, ensuring seamless operation and user satisfaction.•Quality Assurance: Implemented rigorous testing practices to ensure adherence todesign specifications and deliver robust, reliable solutions across the entire applicationlifecycle.•Implemented REST APIs using Express: Enabled efficient data exchange andcommunication within applications, streamlining processes and enhancing scalability.

•Client Engagement and Understanding: Coordinated with clients to grasp their brand,business goals, and visual vision, ensuring alignment throughout development.•Quality Assurance and Deployment: Validated completed sites through rigorous testingand debugging, maintaining reliability in the deployed code.•Continuous Development and Problem Resolution: Developed and deployed codeiteratively while addressing issues promptly, ensuring seamless project progression.•Technical Oversight and Optimization: Conducted technical reviews and root causeanalysis to optimize processes and ensure high-quality deliverables.

•Performance Optimization: Employed techniques to reduce page weight and enhanceweb page rendering speed, ensuring optimal user experience.•End-to-End Visual Design: Executed all visual design stages, from concept to final handoff to engineering, ensuring a cohesive and visually appealing product.•Collaborative Development Support: Assisted back-end developers with coding andtroubleshooting, fostering seamless collaboration across teams.•Usability-Centric Design: Designed layouts and templates prioritizing usability, with afocus on enhancing the overall user experience.