Alexander Kevin Email & Phone Number

• Lead and govern all commercial initiatives and content within the AYO Toko app, an innovative B2B2C platform that empowers retailers to efficiently stock up from their upline and manage consumer orders.
• Curate personalized engagement and content for a user base of 220,000 AYO app users.
• Foster impactful brand engagement, achieving 2.5 million engagements YTD 2024 with a 60% success rate in Q2’24 (2x higher vs Q1 performance)

Jakarta, Indonesia

• Ensure the seamless preparation and successful launch of VEEV, a new category of smoke-free products, in the Indonesian market. As Project Manager, spearhead the development and execution of VEEV’s launch strategy..
• Successfully launched 13 SKUs of VEEV in Indonesia in July, meeting all deadlines
• Achieved 26% of the full-year volume target within the first month of launch.

Jakarta, Indonesia

• Spearhead the planning and execution of all activities related to the expansion and development of Sampoerna’s Retail Community (SRC) and AYO Toko app, ensuring alignment with business objectives.
• Develop comprehensive presentation decks for strategic meetings attended by the Board of Commissioners and Global Team.
• Oversee the capitalization plan for SRC and AYO promotions, acting as the gatekeeper for budget proposals.
• Create integrated business models for commercial projects and facilitate collaboration between the Commercial Team and Finance, Data, Digital, and Legal Teams.

Greater Jakarta Area, Indonesia

Create solid development plan to support Sampoerna’s Retail Community (SRC) & AYO apps business sustainability and growth. Moreover, bring additional (non-cigarettes) revenue for company.Orchestrate the deployment of all activities that related to the ecosystem, from scheduled program deployment to aligned key message.Involved in four projects: Digital.

Manado Dan Sekitarnya, Sulawesi Utara, Indonesia

Assist Regional Territory Manager in managing resource allocation, product demand planning, trade activation program, and consumer activation in 6 areas around East Indonesia: Manado, Gorontalo, Ambon, Ternate, Jayapura, & Sorong

Jakarta

Develop trade marketing plan aligned with brand and sales strategy, focusing on promotional program & POSM

Jakarta

Support product distribution through retail channel by giving comprehensive retail market analysis and develop new retail segmentation concept

Surabaya Dan Sekitarnya, Jawa Timur, Indonesia

Manage consumer activation channel to strengthen brand image and presence through legal age smoker

Gelar Sarjana, Engineering/Industrial Management

Education record