Director Of Sales, Strategic Accounts
Current
Dec 2022 - Present
AeroLeads people directory · profile
Alla Berina Email & Phone Number
Technical sales leader driving revenue and performance to realize sustainable growth and profitability
at
Harmonic
1 work email found
@harmonicinc.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Technical sales leader driving revenue and performance to realize sustainable growth and profitability
Location
Greater Boston, United States
Company size
Who is Alla Berina? Overview
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Quick answer
Alla Berina is listed as Technical sales leader driving revenue and performance to realize sustainable growth and profitability at Harmonic, a with 1 employees, based in Greater Boston, United States. AeroLeads shows a work email signal at harmonicinc.com and a matched LinkedIn profile for Alla Berina.
Alla Berina previously worked as Director of Sales, Strategic Accounts at Harmonic and Vice President, Telco Sales at Benu Networks (Acquired By Ciena). Alla Berina holds Master Of Science, Electrical Engineering from Northeastern University.
Company email context
Email format at Harmonic
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{first}.{last}@harmonicinc.com
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Profile bio
About Alla Berina
An ongoing challenge in b2b technology sales is the disconnect between the business development executive’s technical acumen and buyers’ needs to clearly understand how a product or solution can solve their problems. I combine my background as an engineer with my strategic sales skills to quickly articulate the value of solutions, complete the sales cycle, and drive growth. I am skilled in engaging in sophisticated conversations with developers and technology teams while simultaneously conveying to business leaders the value of solutions to improve productivity, optimize performance, and realize cost savings. Specialties Enterprise Sales Solution SellingRevenue Growth Strategic PlanningTechnical Solutions Cloud-Azure / SaaSAcquisition Integration Business Development Go-to-Market Strategies Market Share ExpansionBusiness Transformation Team Leadership & Development Customer Relationship ManagementBudget Oversight & Sales Forecasting
Listed skills include Wireless, Ip, Iptv, Integration, and 15 others.
Current workplace
Alla Berina's current company
Company context helps verify the profile and gives searchers a useful next step.
Harmonic
8 roles · 27 years
Alla Berina work experience
A career timeline built from the work history available for this profile.
Vice President, Telco Sales
Benu Networks (Acquired By Ciena)
Benu Networks specializes in cloud native, containerized SD Edge solutions allowing Service Providers offer virtualized Broadband Network Services (vBNG) , uCPE, Carrier-SASE and path to 5G. Responsibility include leading worldwide Telco sales function, driving revenue within existing customers, acquiring new customers, and establishing yearly sales budgets. Sales efforts focus on direct engagements with Service Providers and leveraging joint technical partnerships via Channels such as AWS, Red Hat, Dell, VMWare, Cambium and others.
Jan 2021 - Nov 2022
Vice President, Sales
Zoom Telephonics, Inc.
Served in sales leadership role to lead channels sales targeting Best Buy, Target, and other retailers. Delivered detailed technology presentations and promoted products to achieve improved placement at retail. Opened direct-to-service provider channel and executed omnichannel sales strategy for Broadband CPE and subscription-based cloud hosted security software.
2019 - 2020
~1 yr
Vice President – Sales
Developed business pipeline through 3 new product trials for this cloud based mobile workstream collaboration platform powered by SmartPins that connects teams with vital information. Hired head of product management and marketing. Created and presented sales strategy to the board. Launched NRBY software to mid-tier Service Providers to secure 2 new customers.
2017 - 2018
~1 yr
Regional Vice President – Sales [2015-2017]; Director – Sales [2009-2015]
Added value as individual contributor and led staff of 5 covering 26 states in direct and channel sales. Architected complex multi-product solutions focused technical understanding of customer challenges and pain points. Structured deals that maximized full range of products, including Broadband routers, CPE devices, Network Management and analytics tools, and advertising software. Established C-level relationships with customers. Applied consultative approach to gathering technical and business drivers translated to overall solution.
2009 - 2017
~8 yrs
Senior Sales Director
Recruited to this startup developer, manufacturer, and marketer of optical transport systems for metro / regional networks. Revitalized relationship with Cox Communications. Championed sale of optical / dense wavelength division multiplexing [DWDM] product portfolio to service providers.
2008 - 2009
~1 yr
Director Of Sales – Channels & Mid-Tier
Led sales of video switches and network monitoring software via channel partners and direct to cable operators. Led technical sales and supported clients by showcasing product capabilities and delivering technical workshops. Supported trials and negotiated deals; leveraged channel to secure customer meetings. Maintained P&L accountability for channel sales of $20M.
2004 - 2007
~3 yrs
Vice President, Systems Engineering
Managed domestic and international systems engineering organization focused on pre-sales support for Broadband Edge Cable Routers (CMTS) and Subscriber Activation software for this provider network infrastructure products and related services worldwide. Provided technical support during sales presentations and managed trials. Closed deals at leading cable operators. Oversaw team providing RFP responses.
2000 - 2004
~4 yrs
Team & coworkers
Colleagues at Harmonic
Other employees you can reach at harmonicinc.com. View company contacts for 1 employees →
EA
Elmira Aliyeva
Colleague at HarmonicSan Jose, California, United States
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MS
Mykhailo Stopnyk
Colleague at HarmonicRennes, Brittany, France
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SR
Sarah Rosen
Colleague at HarmonicRennes, Brittany, France
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TL
Tammy Luk
Colleague at HarmonicHong Kong Sar, Hong Kong
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AM
Amanda Mcdonald
Colleague at HarmonicTualatin, Oregon, United States
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RD
Ravee Daniel
Colleague at HarmonicWp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
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HB
Hajar Boussaid
Colleague at HarmonicFrance
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NS
Nurit Shneler
Colleague at HarmonicIsrael
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CE
Chemmalar E.
Colleague at HarmonicGreater Paris Metropolitan Region, France
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SS
Sivan Shwartz
Colleague at HarmonicAtlit, Haifa District, Israel
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Elmira Aliyeva
Colleague at HarmonicSan Jose, California, United States
View →
MS
Mykhailo Stopnyk
Colleague at HarmonicRennes, Brittany, France
View →
SR
Sarah Rosen
Colleague at HarmonicRennes, Brittany, France
View →
TL
Tammy Luk
Colleague at HarmonicHong Kong Sar, Hong Kong
View →
AM
Amanda Mcdonald
Colleague at HarmonicTualatin, Oregon, United States
View →
RD
Ravee Daniel
Colleague at HarmonicWp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
View →
HB
Hajar Boussaid
Colleague at HarmonicFrance
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NS
Nurit Shneler
Colleague at HarmonicIsrael
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CE
Chemmalar E.
Colleague at HarmonicGreater Paris Metropolitan Region, France
View →
SS
Sivan Shwartz
Colleague at HarmonicAtlit, Haifa District, Israel
View →
2 education records
Alla Berina education
Master Of Science, Electrical Engineering
Northeastern University
Bachelor Of Science - Bs, Electrical Engineering
Rutgers University
FAQ
Frequently asked questions about Alla Berina
Quick answers generated from the profile data available on this page.
What company does Alla Berina work for?
Alla Berina works for Harmonic.
What is Alla Berina's role at Harmonic?
Alla Berina is listed as Technical sales leader driving revenue and performance to realize sustainable growth and profitability at Harmonic.
What is Alla Berina's email address?
AeroLeads has found 1 work email signal at @harmonicinc.com for Alla Berina at Harmonic.
Where is Alla Berina based?
Alla Berina is based in Greater Boston, United States while working with Harmonic.
What companies has Alla Berina worked for?
Alla Berina has worked for Harmonic, Benu Networks (Acquired By Ciena), Zoom Telephonics, Inc., Nrby, Inc., and Arris.
Who are Alla Berina's colleagues at Harmonic?
Alla Berina's colleagues at Harmonic include Elmira Aliyeva, Mykhailo Stopnyk, Sarah Rosen, Tammy Luk, and Amanda Mcdonald.
How can I contact Alla Berina?
You can use AeroLeads to view verified contact signals for Alla Berina at Harmonic, including work email, phone, and LinkedIn data when available.
What schools did Alla Berina attend?
Alla Berina holds Master Of Science, Electrical Engineering from Northeastern University.
What skills is Alla Berina known for?
Alla Berina is listed with skills including Wireless, Ip, Iptv, Integration, Sip, Telecommunications, Ethernet, and Product Management.
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