Alla Katrenko Email and Phone Number
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• E-commerce: lead brands to international marketplaces and web-sites, such as Amazon, eBay, Tmall Global, cDiscount, Zulily, Touch of Modern. Develop and manage brand strategies in such marketplaces. Build and lead e-commerce team• Global Marketing: develop and implement strategies for the product promotion (Ukrainian and international markets). Conduct market research. Product management. PPC Advertising. SMM• Project management of integrated projects including creatives, media, digital, PR, events
Samsung Electronics Baltics
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Senior Sales ManagerSamsung Electronics Baltics Sep 2023 - PresentРига, Латвия -
Head Of E-Commerce DepartmentUgears Mechanical Models Feb 2021 - Present -
Senior E-Commerce ManagerUgears Mechanical Models Jul 2017 - Jan 2021 -
Ecommerce ManagerUgears Mechanical Models Dec 2016 - May 2017 -
Chief Project ManagerUkrainian Direct Marketing Association Mar 2013 - Dec 2016Ukrainian Direct Marketing Association (UADM) - business-association of leading e-commerce and services companies – 35 members• Planed and managed all the Association’s activities and projects – educational programs, market research, businessmeetings and events, legislative activities etc. • Set goals, defined tasks, planed and controlled team performance (up to 7 people), represented the projects results • Established mutually beneficial relationships between market players • Planed and implemented UADM marketing strategy • Developed and implemented integrated communication campaigns for projects (incl. marketing, PR and media activities, organized press-conferences, established partnerships with media) • Represented UADM as a speaker/participant of local and international events (Ukraine, Russia, Kazakhstan etc.)Achievements:• Organized DMDAYS – one of the biggest international e-commerce business conferences (300+ participants from 10+ countries)• Organized Direct Hit – international contest of marketing communications projects (more than 200 projects from 50+ advertising agencies)• Implemented the First (and subsequently - the annual) e-commerce & distance selling market researchhttp://www.uadm.com.ua/wp-content/uploads/2015/07/e-commerce-.pdf• Implemented the postal logistics market researches in 2014-2015 http://www.uadm.com.ua/wpcontent/uploads/2016/06/demo_version_postal-logistics_2015.pdf
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Executive Director Of Hospitality Awards 2011-2012Hoteliero® Hoteliers And Restaurateurs Club Oct 2011 - Feb 2013Kyiv, UkraineHOSPITALITY AWARDS - annual meeting of the business community and award ceremony honoring best achievements in the hospitality industry in Ukraine. • Coordinating and managing key milestones of the project:• Defined project scope, developed project plan• Established mutually beneficial relationships with new sponsors and partners• Extended the network with partners & jury• Developed and implemented a communication strategy (coordinated the advertising & promo campaign on TV, radio, outdoor, magazines and social media)• Organized the official ceremonies of awarding the best hotels at Intercontinental Hotel Kyiv (encl. 250+ guests)• Coordinated the project’s team (3-5 p.)• Managed project budget • Executed project reporting to sponsors and partners Key achievements:• Organized Hospitality Awards - annual meeting of the business community and award ceremony honoring best achievements in the hospitality industry in Ukraine in 2012 and 2013, http://hospitalityawards.ua/ • Business events of HOTELIERO Club for C-level of HoReCa companies (more than 7 events)
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Pr Account ManagerAlfavito Hotel – 4* City Hotel In Kyiv Aug 2011 - Oct 2011Ukraine• Strategic planning: developed PR strategy at a start-up stage (4 months before the official opening)• Implementing of the PR-campaign: developed and implemented of overall PR activities; established media relations; developed and adopted the brand-book, copywriting, event-marketing• Financial management: budget planning and administration, suppliers and partners management
Alla Katrenko Skills
Alla Katrenko Education Details
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Academy Of Municipal Administration, Kyiv, Ukraine97 Out Of 100
Frequently Asked Questions about Alla Katrenko
What company does Alla Katrenko work for?
Alla Katrenko works for Samsung Electronics Baltics
What is Alla Katrenko's role at the current company?
Alla Katrenko's current role is Senior Sales Manager (DTC Department) at Samsung Electronics Baltics.
What is Alla Katrenko's email address?
Alla Katrenko's email address is al****@****els.com
What schools did Alla Katrenko attend?
Alla Katrenko attended Academy Of Municipal Administration, Kyiv, Ukraine.
What are some of Alla Katrenko's interests?
Alla Katrenko has interest in Children, E Commerce, Travelling, Business Development, Personal Development, Salsa Casino, Sales, Personality Development, Internet Marketing.
What skills is Alla Katrenko known for?
Alla Katrenko has skills like Marketing Strategy, Project Management, Marketing Communications, Online Marketing, Management, Digital Marketing, Market Research, Social Media Marketing.
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