My main responsibility was the growth of the inCust customer lifecycle management platform. Also, I was responsible for product development and product strategy implementation. Preparation of technical specifications, setting tasks for the development department, control of deadlines, and quality of task performance. Performed benchmark analysis of competitor’s products. Interaction with developers, designers, QA, and sellers. Regular Customer Development. Corrected implementation scenarios according to data analysis. Identified new business opportunities and how businesses can utilize our technology to drive profitability.Company’s priority promotion strategy was content marketing, I wrote articles for blog and knowledge base. Created different materials: presentations, white papers, templates, videos, video dubbing, scripts, website updating. Worked with freelancers (copywriters, designers, web developers). Launched advertising campaigns (Facebook and Google Ads).

Crysberry Studio is a team of highly skilled mobile application consultants and software development specialists.• Develop and implement the marketing strategy; • Analyse our buyer personas, their pain points, buying process and criteria;• Generate creative marketing campaign ideas and programs to drive brand awareness, engagement, and lead generation;• Budgeting and reports;• Measure campaign performance and present results and key learnings to the team;• Build, develop & execute content marketing and social campaigns that foster brand affinity, create conversations, & generate organic reach;• Created strategic content marketing campaign increased website traffic by 10 times (1000%);• Research competitor tactics and market conditions;• Follow, learn, experiment with and implement new channels, tactics, and hacks;• Identify digital optimization opportunities, using data analysis, voice of the customer, and knowledge of digital best-practices;• In collaboration with development, design, PM and QA teams, built the new website (from scratch) for 1 month in Product Owner role (also marketing dept was responsible for the content, CTA, customer journey and SEO);• Managed and motivated a team to ensure the program is managed to best practice standards and encourage test-learn-apply approach, while providing on-going feedback on performance and a vision for career development;• Е-mail marketing (via MailChimp);• Create/update sales and marketing materials.

Alfa-Bank is a Ukrainian universal commercial bank headquartered in Kyiv. The bank offers a full range of banking services to corporate and retail customers.• Develop and execute advertising campaigns;• Communicate with the creative and digital agencies; • Creating branding materials;• Launching BTL activities;• Research competitor tactics, market conditions and trends in the industry.

Xiaomi Ukraine (xiaomi.ua) - distributor of Xiaomi ecosystem in Ukraine.• Marketing strategic planning and budgeting;• Developed company branding, identity, positioning, messaging and product value propositions; • Managed marketing across all channels, including email marketing, content marketing, partners, events, social media & PR; • Initiated and approved all paid media initiatives including Paid Search, Display, Facebook, remarketing, etc. • Marketing support for the opening of Xiaomi offline stores. Communications with Shopping malls;• Organized participation in exhibitions (CEE-2016 - the largest exhibition of electronics, electrical engineering, toys and electric transport in Ukraine); • Developed partnership network and PR;• Organized different movie recording for YouTube channel. Collaborated with opinion leaders and technology channels;• Conduct market analysis to understand trends, customers and prospects needs and competitors;• E-mail marketing (+ SMS);• Community building;

FastForward professionally organize public and corporate visits to the leading companies in worldwide since 2004. The goal is gaining new experiences, knowledge and valuable business contacts.• Developed comprehensive marketing strategy across multiple media channels: partners, webinars, events, website, email, content, paid advertising and social media;• Developed company branding, identity, positioning, messaging and product value propositions • Planned, developed, organized marketing activities to promote the company's products;• Created monthly reports with qualitative and quantitative analysis to identify opportunities based on analytics and metrics;• Optimized ad campaigns and landing pages through A/B testing;• Managed company content calendar and initiated cross-channel promotion efforts;• Executed company-wide social media campaigns, analyzed social and website metrics and provided ROI reports; • Managed and controlled marketing budget;• Directed email newsletter (MailChimp) program from end to end, including content sourcing, template design, audience segmentation, A/B testing and reporting. resulting in 14% of all year amount of clients was from this channel;• Developed partnership network in Ukraine, Russia, Azerbaijan, Kazakhstan, Belarus, Poland (increased by 4 times);• Organized company's participation in exhibitions, forums, conferences in Ukraine and abroad;• Launched the loyalty program;• Content marketing;• Organized business events in Kiev and Moscow;• Started marketing department from 0.