Brand messaging, development of digital marketing channels, content writing, preparation of sales and marketing collateral, product brochures and specs, development, definition and implementation of digital marketing strategies and tactics for various geographical areas (the US, EU, etc.)

Managing content, branding, online presence & digital marketing, developing digital and traditional collateral, including complex presentations, formulating and strengthening short-term and long-term company and product position in the industry.

• Formulating working relationships with a wide scope of medical professionals around the world, including top physicians, researchers, hospitals, and research laboratories.• Managing all aspects of marketing, both on- and off-line (hands-on)• Outlining and supervising the development of a comprehensive database of research laboratories tests.• Developing specific charts and reports based on correlations between various parameters.• Researching case-relevant literature and presenting a comprehensive overview to all care facilitators.

 Managed multimillion-dollar partner accounts including eBay, Monster.com, NBA, DELL, CompUSA, American Greetings and others; Initiated, created and managed joint and exclusive advertising programs based on analysis of marketing reports (market segmentation, customer strategy, user behaviour, advertising efficiency statistics, etc.); Implemented internet-based marketing research; and more.