Experienced global marketer in business-to-business, high-tech and start-up environments with a passion for technology and communicating product, service and solution value to buyers. Well versed in delivering the right marketing content at the right time through the right channels, and measuring marketing results through the funnel. Seasoned leader, mentor and contributor helping organizations thrive in a modern marketing world. Core capabilities:- Marketing strategy — Building worldwide marketing strategies and plans that meet business goals and support new product introductions; measuring marketing effectiveness through marketing metrics and brand studies- Content marketing — Developing strategy and standards for marketing content; performing content audits and analyses; creating and editing content (blogs, white papers, email, website, etc.)- Demand generation programs — Driving a marketing funnel with marketing automation to build demand, nurture prospects and deliver revenue- Brand development — Driving global brand strategy, awareness, corporate positioning, product positioning, messaging and metrics; product brand name development- Technology knowledge — AI, cloud platforms, continuous delivery, developer tools, semiconductors, networking, security, Internet of Things
Listed skills include Integrated Marketing, Marketing Communications, Marketing, Product Management, and 27 others.