Leading a small but mighty marketing team that’s building awareness and demand for Moderne in the new space of mass-scale code refactoring and analysis augmented with AI. It’s an exciting journey as we build marketing and see the cumulative impact of all our efforts as more and more prospects learn about us, engage with our content, try our platform, and convert to real customers. A favorite part of my job is hearing the excitement from our customers as they discover the power of Moderne.

Managed a portfolio marketing team that drives portfolio-level marketing and enablement; content strategy and blog site management; and a super-user customer community.Executed a full brand refresh project incorporating external quantitative and qualitative brand research, analyst outreach, internal stakeholder interviews, and messaging feedback sessions—culminating in a new messaging framework.Trained internal teams (sales, new hires, partners) on the Tanzu portfolio and the why of modern applications.Wrote and produced a 25-minute virtual solution keynote for VMworld 2021 featuring the business GM/SVP titled: DevSecOps Your Way to Any Cloud (And Delight Customers).

Supported portfolio-level marketing with customer-facing Tanzu portfolio introduction deck for sales, how to sell deck, and external portfolio content assets and web content.Launched VMware Tanzu Advanced edition—a solution bundle of 10 Tanzu products. Created messaging, pitch presentation, webinar, solutions brief, video script. Also produced sales enablement: how to sell training, sales cheat sheet, etc.

As a member of the DevOps product marketing team, drove continuous delivery product and solutions marketing, targeting large enterprise customers. Established and executed the product vision by closely collaborating with product management, demand/field marketing, and sales across regions. Responsible for persona development, messaging and positioning; buyer journey mapping; content strategy, planning and creation; sales enablement; digital demand programs; and product launches.• Led marketing for a continuous delivery Software as a Service (SaaS) product, including managing the website (CDDirector.io)• Developed content to support the buyer journey, demand programs, events and sales prospecting (e.g., eBooks, blogs, presentations, video scripts, data sheets, infographics, executive briefs, ROI tools, emails, web copy)• Cultivated customer relationships to produce success stories, presentations and user reviews• Drove social media promotion through LinkedIn and Twitter (@PJ4DevOps)• Executed sales education and enablement, such as customer presentations, competitive battlecards and sales plays

Marketing consultant specializing in high-tech companies from start-ups to large enterprises. Great marketing content is the cornerstone of great marketing. Content must be valuable enough to influence and build trust. It must be interesting enough to encourage links and social sharing. It must be targeted enough to engage buyers and drive profitable action. I’m an online content strategist and creator who can help you interest, acquire, nurture and win your target audiences.Areas of expertise include: strategic marketing planning, messaging and positioning, persona development, content marketing, demand generation strategy and campaign development, social media marketing, search marketing, marketing communications, executive communications, advertising, brand development.Projects include: creating software developer persona for a semiconductor company; developing nurture campaign strategy and associated email copy for a video management solution company; performing segment-based content audits for a mobile workspace solution company; creating content assets to market the services of an IT consulting company; writing blog content as part of an integrated marketing campaign for an SMB cloud security company; developing web content for a B2B demand generation company to enhance positioning and engage customers.

Built corporate integrated marketing team from the ground up, managing a multi-million dollar budget covering brand programs, advertising, social media, digital content, demand generation, email marketing, and search marketing.• Led marketing planning and reporting for the company, which included a yearly, collaborative planning process across all businesses and monthly reporting and tuning of marketing performance.• Drove marketing measurement beyond tactics to qualified lead generation and influence on revenue, doubling sales leads and design wins YoY.• Directed advertising function and strategy for the company, improving advertising investment and metrics, growing CTR/CAR by 60% in 2013.• Trained global marketing and sales organizations on modern marketing practices.

Launched next-generation, multicore, networking processors, including branding, messaging, marketing content and PR development; created internal and external executive communications and presentations; managed marketing communications team.

Drove product launches and development of marketing content and programs for network processors and PowerPC (Power Architecture) processors; with IBM, developed new branding, messaging and consortium for PowerPC; marketed within technical trade associations on behalf of the company; co-authored Chapter 14, Motorola—C-5e Network Processor, in the book Network Processor Design, Issues and Practices, Volume 1, copyright 2003 (ISBN: 1-55860-875-3).

Launched technical publications department for a network processor start-up company; managed all marketing communications activities, including brand development, creation of marketing collateral and presentations, planning and executing events and driving structure and content for the web site; instrumental in positioning company value for public offering, leading to a $430M acquisition by Motorola.

Manager, Software Documentation (online Help, web-based documentation)