Allahdad Shujrah Email & Phone Number

Boston, MA, US

Boston, Massachusetts, United States

Atlanta, Georgia, United States

• Enabled informed decision-making processes for 10 diverse news publishers nationwide and internationally by providing in-depth analysis and strategic recommendations, resulting in improved operational efficiency and.
• Optimized user engagement and revenue generation for digital publishing strategies by specializing in website tagging, paywall/registration wall implementation, and conducting segment (A/B) testing.
• Provided valuable insights into digital performance metrics and industry trends through the creation ofcomprehensive quarterly benchmarks, utilizing advanced Excel functionalities and SQL queries.
• Empowered stakeholders to make informed decisions and drive business success by effectively communicating complex models and analytical results through clear reports and forecasts.
• Delivered real-time insights into key performance indicators and empowered newsroom operations with data-driven recommendations for optimizing digital content strategies by creating and managing dynamic Tableau.

Pakistan

• Launched Kavaan, a unique clothing brand, emphasizing creative expression rooted in Pakistani culture.
• Established a positive industry presence and targeted market precision by defining a compelling brand identity for Kavaan, fostering customer loyalty and trust.
• Optimized efficiency and reduced production costs by orchestrating end-to-end operations for Kavaan, resulting in a 15% reduction in production costs.
• Achieved financial breakeven within the initial 2 quarters and generated $5500 in revenue within the first 6 months by implementing strategic operational initiatives for Kavaan.
• Drove a 30% growth in customer base within the first year by spearheading and executing marketing campaigns for Kavaan, enhancing brand awareness and market reach.

Lahore, Punjab, Pakistan