Allaina Jeffreys Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City, Utah, United States

Salt Lake City, Utah, United States

Oversee and mentor an 8-member Design team in UX/UI, brand strategy, and visual communication.Develop best practices, frameworks, deliverables, and training for creating branded, user-friendly creative content. Unite creatives and channel contributors in brand look and feel. Partner with cross-functional managers to develop brand and visual strategies. Implement UX/UI initiatives, currently supporting the build of scalable design systems across multiple sites. Collaborate with cross-functional managers to identify clear quarterly goals and areas of opportunity for web design and visual design. Continually iterate on processes, tools, and strategies within Design.

Greater Salt Lake City Area

Design & Creative: Brand Identity and UX/UI

Greater Salt Lake City Area

Manage design team and support clients.Working Art Director with a focus on UX/UI strategy and design for web. Build and lead a team of self-sufficient designers capable of delivering high quality work for a variety of clients spanning multiple industries. Work directly with clients to understand their scope of needs, establish creative timelines, and deliver exceptional design, in a timely manner, that helps elevate the brand. Work alongside team to create assets that best solve client needs.

Greater Salt Lake City Area

Bring strategy and structure to the brand’s photo and video process.Support the VP of Design by managing all studio and lifestyle shoots. Provide brand ambassadors with project-specific insights and approaches for developing raw assets. Manage photo and video product inventory and build new budgeting tool for the Creative Department. Facilitate collaborative, round table photo and video critiques with Creative and Marketing team members.

Greater Salt Lake City Area

Build a new visual identity for a pivoting brand.Participate in annual and quarterly strategic planning meetings, assess creative needs and build out project time lines to ensure deadlines are met. Carefully select freelance creatives to assist in the execution of creative projects. Creative direction for story-driven short films on a tight budget.

Greater Salt Lake City Area

Facilitate productive, working relationship with agency clients.Create website wire frames and execute on creative, experiential front-end design. Organize and conduct regular meetings with clients to present work and gain constructive feedback. Maintain team-oriented, creative and technical problem solving within an agency environment.

Greater Salt Lake City Area

Develop a new visual identity for a brand with heritage.Execute a complete transition to the new identity within a calendar year. Manage contract work with freelance creatives. Provide art direction for photo and video shoots. Play a key role in creating a unique presence at industry trade shows, including Outdoor Retailers.

Lehi, Utah

Introduce fresh creative initiatives to evolve brand-wide marketing communication.Create unique, compelling award and program logos using hand lettering and illustration techniques. Adapted design skill set to master functions of a proprietary software to create digital billboards. Concept and execute on designs for large scale environmental graphics.

Lehi, Utah

Collaborate with a diverse creative team and constructively critique all design work.Deliver on project timelines that keep an entire creative team on schedule. Primary role in a logo redesign project. Explore bold editorial layouts and sharpen hand lettering skills.

Greater Salt Lake City Area

Apply design principles learned in school to graphic design projects in a corporate setting.Know when to use the right Adobe Creative program for different types of assignments. Start working in the realm of digital design, specifically on consumer emails and website visuals.

Bachelors, Graphic Design

Activities and Societies: AIGA, Mortar Board, Honors ProgramFoundational, process-centric Graphic and Web Design education.

General Education

Activities and Societies: Study AbroadThird Reich and European Union studies

High School Diploma, Visual Arts

Activities and Societies: Art Club, Newspaper, AP Classes, Varsity Soccer, Marching Band

Drawing And Animation

Activities and Societies: Rising Star Program for high school studentsSummer Program