Allan Amadio Email & Phone Number

United States

Milwaukee, Wisconsin, United States

Developed the vision, goals, strategies and roadmap for the implementation of an account based marketing program aimed at increasing pipeline, velocity and conversion.Connect data and technology to deliver multi-touch, 1-to-few and 1-to-many automatedcampaigns.Manage campaign pipeline and requests, meet with key stakeholders to develop goals,testing strategies, roll-out and feasibility utilizing data and predictive analytics.Foster cross functional partnerships… Show more Developed the vision, goals, strategies and roadmap for the implementation of an account based marketing program aimed at increasing pipeline, velocity and conversion.Connect data and technology to deliver multi-touch, 1-to-few and 1-to-many automatedcampaigns.Manage campaign pipeline and requests, meet with key stakeholders to develop goals,testing strategies, roll-out and feasibility utilizing data and predictive analytics.Foster cross functional partnerships with sales, operations, design, UX and product marketing tocreate best practice frameworks for email, demand generation, lead scoring andsegmentation. Show less

Milwaukee

Key stakeholder and decision maker on global digital marketing activities around customer acquisition, conversion and retention. Responsible for developing the vision, goals, strategies and roadmap for customer acquisition, conversion and retention through our digital channels to achieve business objectives, goals and desired results. Key business stakeholder in defining and selecting marketing technologies for digital marketing.

Milwaukee, Wisconsin

Greater Milwaukee Area

Responsible for global email and marketing automation strategy and implementation for Brady with a focus on creating lead acquisition, lead conversion and lead retention nurture campaigns. Design, program, implement and analyze e-mail Marketing and Marketing Automation campaigns to optimize lead conversion and grow the number of digital opt-in leads and revenue. Manage Eloqua integrations with various data points including; website, SAP, SalesForce.com, GoTo Webinar, tradeshows and other… Show more Responsible for global email and marketing automation strategy and implementation for Brady with a focus on creating lead acquisition, lead conversion and lead retention nurture campaigns. Design, program, implement and analyze e-mail Marketing and Marketing Automation campaigns to optimize lead conversion and grow the number of digital opt-in leads and revenue. Manage Eloqua integrations with various data points including; website, SAP, SalesForce.com, GoTo Webinar, tradeshows and other various offline activities. Develop and implement transactional emails through SAP and ExactTarget. Show less

Greater Milwaukee Area

Responsible for planning, development and implementation of email nurture campaigns for Brady US and Brady Canada. Managed transition from Eloqua9 to Eloqua10 platform. Create and analyze distributor newsletters and various distributor communications for US and Canada. Manage integrations with Eloqua, SalesForce.com, Tradeshows, and various offline sources.

Greater Milwaukee Area

Developed and implemented marketing communication plan for all product lines, including new product launches, line extensions and various content marketing campaigns. Managed tradeshow program, lead process and campaigns, negotiate media buys, manage agency/vendor relationships, PR.

Greater Milwaukee Area

Develop and design branded materials such as; sell sheets, brochures, catalogs, emails and packaging. Focus on new brand guidelines to enhance Brady presence across multiple channels. Set-up and manage Brady’s Digital Asset Management Tool used around the globe.

Greater Milwaukee Area

Responsible for visual merchandising and rolling out corporate plan-o-grams. Also responsible for sales training and maintaining data integrity in the POS systems.