Lead an agile team in building the Shell brand and growing the business among International Automotive OEMs including Mercedes, BMW and Audi by developing innovative CVPs(brand campaign and digital tools), managing the budget and product portfolio optimization, designing consumer activation(sales promotions and generate leads) and grow the biz through B2B and B2B2C channel.  Awarded 2019 Global EVP award, China VP award and China Chairman award for outstanding performance to achieve an expanding of biz landscape.  Winner of Global Marketing Competition for outstanding performance in brand building and biz contribution in 2019 (One out of Two winners from China Region)1. Create and deploy the sector (International Passenger Car OEMs) strategy to maximize the brand value in biz contribution and growth.2. Manage about 3M USD annual marketing budget by optimizing the spending with clear KPI and ROI for each investment, selecting the premium projects with OEM partners to create innovative marketing activities. 3. Engage the stakeholders throughout the RTMs to achieve the biz goal/target by teaming up with sales director, key account managers and in direct channel manager, and enabling the Key account distributors and service team at frontier. 4. Preside over the social platform (WeChat and TikTok) and create digital tools (B2B Mini App with multi-function) to reach/convert/maintain more consumers and stakeholders.

Lead the China marketing team to successfully launch the Bose Car Audio/Noise Management products/systems and build the brand with global and local automotive OEM customers in China through both ATL communications and BTL events.Collaborate with global custom team and local biz development team to tap the new biz and new customers and contribute to the worldwide revenue plan in short and long term. Manage the marketing budget and control the spending efficiency.Served OEMs: SAIC-GM, DF-Nissan, DF-Infiniti, DF-Renault, Porsche, Qoros, FAW-Hongqi, FAW-Audi, FAW-Mazda, Changan-Mazda, SAIC-MG.

1. Brand building and Product promotion a) Work with Global marketing team to identify and plan the support of key vehicle launches in China Market. b) Maximize the cobranding/marketing opportunities to introduce/promote Bose brand and products in car companies’ adv. campaign, auto shows, new car launches, post launch promotion, ride and drive events and dealer training activities. c) Make proposals (if press event applied, collaborate with PR Mgr) to and execute the cobranding/marketing events with car companies including budget control, schedule tracking, supplier management and onsite support. d) Create core launch POSM, dealer training materials and launch objectives & key messages (collaborate with PR Mgr) for new model launches in China market.e) Plan and execute training programs to educate dealers on how to demonstrate Bose products and how to use them as a selling feature of the car.f) Collaborate with and leverage other Bose divisions to get more business opportunities and sales leads through car companies marketing activities (B2B2C).2. New Program Acquisition a) Work with marketing intelligence colleagues to cut market research data that will generate credible results to communicate Bose value to car company decision-makers. b) Work with biz development team to gather information about vehicle programs, customer internal insights/strategies and application rate to identify new-vehicle program opportunities. c) Work with product line manager/Global customer team to develop persuasive presentations to key customer decision-makers and convince them to package Bose in the vehicle planning.d) Work with team to plan and execute the sell in/experience event to showcase the Bose capability in brand and technologies. 3. CRMEstablish and maintain relationships with key customer stakeholders including Product Planning, Marketing, Sales and Engineering.