Regional Director
> Addresses the issue of children between the ages of 7 and 11 years old, spending too much idle time on their smart devices.> It is the world’s first marked behavior modification platform, using reinforcement of positive behaviors and the frequency of using their smart device to deliver a “learn to earn” focus. > Using a smart application (Arithmetrip), the aim is to produce a controlled environment by reducing addictive behaviors and increase numeracy pathways. > Based on “Operant conditioning” by the Behaviorist Skinner that means; changing of behavior by the use of reinforcement which is given after the desired response. > I.E changing different aspects of undesirable behavior (habits) trying to establish a mechanism whereby the frequency of a person accessing their smart device as a prompt to change behavior (habits- mind conditioning)